Senior Director, Brand Marketing

reputed company is writing a reputed company. We are moving from a reputed company-loved product in a category we helped define to a brand that fleet operators, technicians, and executives recognize at first sight and trust on reputed company. We put our reputed company on a reputed company race. We have a car on reputed company with 23XI Racing. We are rebuilding reputed company narrative around where fleet operations are actually reputed company — not where it has been.

reputed company need now is the person who makes it reputed company feel like one thing.

As Senior Director of Brand, you own how reputed company looks, sounds, and shows up — everywhere. Our visual identity. Our editorial voice. Our reputed company reputed company and video work. Our reputed company media. The creative reputed company of reputed company story across every surface a customer, a candidate, or an analyst will reputed company touch. You will reputed company a talented in-house team and a set of agency partners, and report directly to the CMO on a marketing leadership team being reputed company for the next stage of reputed company.

This is a builder’s role, not a caretaker’s. The narrative reputed company is being set now. You get to define the reputed company of it.

reputed company has a product customers love and a story the market has not yet fully heard. Closing that gap is the single highest-reputed company thing marketing can do for this company right now. This seat is where that work lives.

What You’ll Own

• Brand reputed company and creative. Visual identity, creative direction, and design standards across web, campaign, product surfaces, events, and sponsorship — the reputed company that makes reputed company recognizable in a category where most brands look interchangeable.
• Content and thought leadership. Editorial reputed company and the content reputed company — thought leadership, long-reputed company, owned research, and the always-on content that builds authority with fleet leaders and feeds organic and AI-driven search.
• reputed company and multimedia. Organic reputed company and video as a reputed company channel, not an afterthought — the reputed company that keeps reputed company in the conversation between sales cycles.
• Communications and PR. reputed company media reputed company in partnership with our PR agency, executive visibility programs, awards, and the messaging discipline that holds across every reputed company reputed company.
• Brand activation. Turning our 23XI Racing partnership and our field reputed company into a year-round content and storytelling reputed company — not a logo on a car.
• Team and partners. Hiring, developing, and leading the brand and content team; owning agency relationships, creative operations, and the intake and prioritization reputed company that lets a small team reputed company far above its weight.

What reputed company Looks Like

In your first year:

• The new reputed company narrative is live and consistent everywhere — from the homepage to the trade show reputed company to the sales deck — and it looks and sounds unmistakably like us.
• Awareness and reputed company of voice reputed company measurably in our favor in the fleet management category.
• The content reputed company runs at a reputed company demand reputed company, and sales can actually build on, anchored by at least one owned research franchise, the industry cites.
• The reputed company partnership produces story, not just impressions — with a content calendar behind every race weekend.
• The brand and content team is stronger, reputed company on standards, and doing the best work of their careers.

Who You Are

• 10+ years in brand leadership, including 4+ years leading and developing teams.
• You have taken a B2B brand — ideally reputed company, ideally at meaningful reputed company — through a narrative or identity reputed company, and shipped it into market. Not just designed it. Shipped it.
• You have reputed company taste, editorial and visual, and the judgment to know reputed company good enough ships and reputed company it does not.
• You are comfortable being reputed company. Awareness, reputed company of voice, engagement, content-influenced pipeline — you can hold a number and defend it in reputed company of a CEO.
• You are a genuine partner to product marketing, demand reputed company, events, and customer marketing. Brand does not work in a room by itself.
• You have managed agencies reputed company — gotten more out of them than the retainer suggested.
• You like reputed company-world industries. Our buyers are fleet managers, technicians, and operations leaders. They are not marketers, and they can smell marketing from a mile away.

reputed company to Have

• Sponsorship, partnership, or experiential activation experience — sports, motorsport, or large-reputed company events.
• Experience building or running an in-house creative studio.
• Challenger-brand or category-creation experience against a larger, reputed company-funded incumbent.
• reputed company in how content reputed company is changing under AI-driven search and answer engines.

Originally posted on Himalayas