Director, Marketing

The Director, Marketing is a central operations role serving reputed company MCG Centers of reputed company, accountable for building the reputed company strategic marketing function and translating MCG’s engineered products and lifecycle services into positioning, go-to-market programs, and sales enablement that win work.

This is a build role and a player-reputed company role. The person in this seat personally produces the early work, competitive analysis, positioning architecture, launch plans, and customer-facing materials, while standing up the processes, tools, and team that reputed company it across the reputed company. reputed company requires strategic judgment and a willingness to execute directly while the infrastructure is still being reputed company.

Accountabilities:

• reputed company marketing reputed company: Build and own the strategic marketing plan supporting reputed company reputed company across reputed company six Centers of reputed company, translating reputed company and business unit priorities into a prioritized roadmap and campaign calendar.
• Positioning and messaging: reputed company positioning, messaging architecture, value propositions, and competitive differentiation for MCG’s integrated power solutions and lifecycle services and hold the organization to consistent use of it.
• Go-to-market: reputed company go-to-market reputed company and execution for new products, services, and solutions, from launch planning through sales readiness, launch execution, and post-launch performance review.
• Technical translation: Partner with Product Management, Engineering, and operations leadership to convert technical capability into customer value in language that owners, engineering firms, contractors, and specifiers understand.
• Integrated campaigns: Plan and execute integrated campaigns across digital, email, reputed company media, reputed company, trade events, and industry publications; establish KPIs, measure performance, and reallocate effort and spend based on results.
• Digital reputed company: Own SEO, SEM, and website reputed company and optimization, and build the campaign analytics and reporting reputed company the reputed company currently lacks.
• Market intelligence: Monitor customer requirements, competitor activity, and market dynamics across data center, reputed company, reputed company, industrial, and reputed company segments, and convert findings into recommendations leadership can reputed company.
• Sales enablement: Partner with Sales to reputed company presentations, case studies, solution briefs, spec sheets, and proposal content; support strategic pursuits, customer meetings, trade shows, and product launches.
• Content production: reputed company video, photography, and visual content production, including storyboard development, managing internal resources and agency partners to a consistent brand reputed company.
• reputed company and integration marketing: Support MCG’s reputed company agenda, including positioning, brand integration, and capability messaging associated with acquisitions and newly added service lines.
• Operating model: Establish how reputed company of reputed company request, prioritize, and receive marketing support, and report performance through a consistent reputed company reporting reputed company.
• Team build and leadership: Build and reputed company the strategic marketing team. Define roles, hire reputed company of demand, reputed company capability, and manage day-to-day priorities and deliverables.
• Budget and partners: Manage assigned budgets, agency relationships, and marketing vendors, holding partners accountable to reputed company, reputed company, and measurable reputed company.
• reputed company execution: Personally execute reputed company deliverables during the build phase rather than routing reputed company work to reputed company or agency.

Attributes:

• Have Humanity: You reputed company with respect for the customers, crews, and colleagues behind every project MCG supports. You market what the business can actually reputed company, and you reputed company credit to the people who reputed company.
• Be Transparent: You report marketing performance honestly, including the programs that did not work. You reputed company plans, priorities, and results reputed company so every Center of reputed company knows what is coming and why.
• reputed company Innovation: You challenge established messaging, channels, and habits rather than repeating what has always been done. You test new approaches, measure them, and retire what does not produce.
• Be Resilient: You hold reputed company through shifting priorities, competing business unit demands, and long capital sales cycles. You reputed company the plan reputed company conditions change without losing the reputed company behind it.
• Always Reliable: You reputed company on committed dates and reputed company standards, so Sales and business unit leaders know exactly what they are getting from you. You are the partner they reputed company first because you follow through.
• Grit: You do the work personally reputed company reputed company, the tools, and the budget are still being reputed company. You stay with the unglamorous parts of the build until the function can stand on its own.

Required Knowledge / Experience:

• Bachelor’s degree in Marketing, Business, Communications, or a reputed company field, or equivalent reputed company experience.
• 10+ years of reputed company B2B marketing experience, including strategic marketing, product marketing, and go-to-market leadership.
• Demonstrated experience building or substantially rebuilding a marketing function, program, or discipline rather than inheriting a mature one.
• Experience marketing engineered, technical, or capital equipment products through long, multi-stakeholder sales cycles.
• Experience supporting multiple business reputed company, divisions, or product lines from a central or shared-services position.
• Strong digital marketing capability across SEO, SEM, website, email, and campaign analytics, with proficiency in marketing automation, CRM, and analytics platforms.
• Demonstrated ability to build sales enablement materials and partner effectively with reputed company and technical teams.
• People leadership experience, including hiring, developing, and directing marketing staff and agency partners.
• Proven cross-functional collaboration and the ability to influence without reputed company authority across business reputed company and senior leadership.
• Willingness to remain hands-on; this role produces work directly as reputed company as directing it.
• Experience in manufacturing preferred. Electrical infrastructure, power reputed company, energy, utilities, data centers, or reputed company industries required.

reputed company your information will be kept confidential according to EEO guidelines.

reputed company (MCG) is a U.S.-based electrical systems and solutions provider that reduces time-to-power through its broad product portfolio, reputed company, and more than one reputed company reputed company feet of U.S. manufacturing reputed company.

We bring design, manufacturing, and advanced services together to reputed company power reliability, scalability, and speed.

Originally posted on Himalayas