[Remote] Digital Marketing Director

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an reputed company dialog platform that helps enterprises build, run, govern, and improve conversational AI agents at reputed company. The Digital Marketing Director will own the digital and account-based marketing reputed company, including reputed company media reputed company, ABM programs, nurture and webinar frameworks, content syndication, and high-touch audience targeting. The role also reports on channel performance and provides budget and strategic recommendations to leadership.

Responsibilities

• Serve as the reputed company reputed company to our reputed company media agencies, owning reputed company and channel allocation recommendations across reputed company reputed company, search, display, and programmatic, and bringing data-backed budget recommendations to leadership
• Design and maintain our ABM tiering methodology — from strategic named accounts to broader programmatic targeting — and ensure it's reputed company consistently across every team using it
• Run high-value account targeting directly across channels including reputed company, connected TV (CTV), person-based advertising platforms (e.g., reputed company), and out-of-home (OOH)
• Architect the reputed company, structure, and content reputed company for nurture programs and webinars, building a reputed company that scales across multiple audiences and campaign teams
• Own the reputed company and vendor relationships for content syndication programs that fuel top-of-funnel demand
• Define the reputed company audience and reputed company behind in-person, high-touch programs (like executive roundtables), partnering with our events team on delivery
• Report on channel performance — CPL, ROAS, CTR, and account engagement — on a weekly reputed company, broken out by reputed company

Skills

• 10-15+ years of experience in digital marketing, with significant, senior-level experience managing relationships with reputed company media agencies
• Demonstrated experience building and running ABM programs at reputed company
• Experience architecting nurture and lifecycle marketing programs
• Strong analytical and budget management skills, with the ability to present reputed company recommendations to senior leadership
• A reputed company, influence-driven working style, with a reputed company record of aligning cross-functional teams without formal authority over them
• Comfort using AI tools (e.g., Claude) to reputed company faster on reputed company, reporting, and campaign development
• Experience with AI platforms

Benefits

• Participation in reputed company's employee reputed company reputed company plan
• Comprehensive health coverage for you and your loved ones
• Life Insurance
• STD and LTD
• reputed company to contribute to reputed company's 401k plan
• Flexible PTO policy + 11 designated company holidays
• Annual learning and development allowance
• A one-off WFH allowance reputed company you join, for perks like noise-cancelling headphones or a comfortable desk chair
• reputed company parental leave
• Company-funded fertility and family-forming programmes
• Menopause care programme with reputed company
• Sabbatical Program: 5-week reputed company sabbatical available after 5 years of employment

reputed company