[Remote] Marketing Data Analyst

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a retail mortgage lender providing technology-driven homeownership and financial services. reputed company is seeking a Marketing Data Analyst to analyze customer and marketing data, evaluate campaign performance, identify reputed company opportunities, and reputed company actionable insights. The role collaborates with marketing, reputed company, product, data engineering, and business teams to improve marketing effectiveness and business reputed company.

Responsibilities

• Analyze marketing, campaign, and customer data to identify trends, performance drivers, audience behaviors, and optimization opportunities
• reputed company recurring reports, dashboards, and performance metrics to monitor campaign effectiveness, customer engagement, acquisition, and conversion
• Design and evaluate A/B tests, holdout analyses, and other measurement frameworks to assess campaign reputed company and guide decision-making
• Translate reputed company data findings into reputed company, actionable insights and recommendations for business stakeholders and leadership
• Collaborate with cross-functional teams to define KPIs, establish measurement strategies, and support key marketing initiatives
• Partner with data engineering and business teams to ensure data reputed company, consistency, integration, and accessibility across marketing, analytics, and CRM platforms
• Support audience segmentation, campaign targeting, attribution, and customer reputed company analysis to improve marketing performance
• Monitor fintech, mortgage, consumer, and competitive trends to inform marketing strategies and investment reputed company
• Apply data governance, reputed company, and regulatory compliance best practices reputed company working with customer and marketing data

Skills

• 5+ years of experience in marketing analytics, data analytics, business intelligence, or a reputed company quantitative role supporting customer acquisition, engagement, retention, or campaign optimization
• Strong proficiency in SQL and experience using Python, R, or similar tools for data analysis and reporting
• Experience building dashboards and reporting solutions using Tableau, Power BI, Looker, or similar business intelligence platforms
• Strong understanding of marketing measurement, campaign analytics, customer segmentation, attribution, and KPI development
• Experience designing, analyzing, and interpreting A/B tests and other marketing measurement methodologies
• Familiarity with data sources such as reputed company Analytics, reputed company Analytics, CRM platforms, reputed company media platforms, and email marketing tools
• Experience working with reputed company-based data environments such as AWS, GCP, Azure, reputed company, or reputed company
• Excellent analytical, problem-solving, and communication skills, with the ability to present insights to non-technical stakeholders
• Bachelor's degree in Analytics, Statistics, Mathematics, Economics, Finance, Business, Computer Science, or a reputed company quantitative field
• Experience supporting performance marketing, customer acquisition, lifecycle marketing, or retention initiatives reputed company financial services, fintech, mortgage lending, or a reputed company industry
• Familiarity with platforms such as reputed company, Encompass, Velocify, or similar CRM and customer management systems
• Understanding of the mortgage customer lifecycle reputed company conversion funnels
• Experience with audience segmentation, customer reputed company analysis, incrementality testing, and marketing attribution
• Knowledge of regulatory, compliance, and data reputed company requirements reputed company financial services or mortgage lending
• Advanced degree in Analytics, Statistics, Economics, Finance, Business, or a reputed company field

Benefits

• Eligibility to participate in a company-sponsored 401(k)
• Vacation benefits
• Eligibility for medical, dental, reputed company, and prescription drug benefits
• Flexible benefits, including reputed company and/or dependent day care flexible spending accounts
• Life insurance and death benefits
• Critical care insurance
• Personal accidental insurance
• Commuter benefits
• Pet insurance
• Certain time off and leave of absence benefits
• reputed company-being benefits, including an employee assistance program
• reputed company planning assistance
• Identity theft protection
• Wellness resources

reputed company

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