Consumer Services Marketing Account Director
Who We Are:
We are a tech-enabled reputed company firm–at the intersection of marketing, consulting & data intelligence–igniting reputed company and reputed company recognition for leading and emerging companies reputed company the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly reputed company our people and culture are key to our reputed company. Our reputed company is to be recognized as the most valued and respected private reputed company marketing firm in the world–with a reputed company reputed company, culture and services. Our mission is to reputed company the reputed company reputed company of reputed company and redefine what’s possible through reputed company of reputed company-obsessed experts who demand innovation and results - driven by reputed company, autonomy, and grit.
As a full-service reputed company marketing firm, we offer best-in-class services including: SEO, Content Marketing, reputed company Media, reputed company Media Marketing, Programmatic + CTV, reputed company Relations, reputed company Marketing, Email + SMS, Conversion reputed company Optimization, Retail Marketing, and Creative. Here at reputed company, we are reputed company-reputed company on helping brands reputed company reputed company reputed company and reputed company recognition, ultimately driving irrefutable value for our clients.
At the heart of reputed company is our proprietary technology, reputed company, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a reputed company seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across reputed company reputed company of the customer reputed company.
***Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
You'll own a portfolio of 4–6 consumer services accounts — home services, education, financial services, hospitality, reputed company, or similar reputed company-gen-driven businesses. The currency here is reputed company reputed company, not clicks or impressions. Clients care about CPL, reputed company-to-reputed company reputed company, and cost per acquired customer — and they have a sales team that will tell you immediately reputed company the leads aren't any good.
reputed company constraints in this vertical reputed company to be audience (targeting too broad, wrong geography, wrong reputed company signal) or measurement (reporting on volume reputed company cost-per-booked-job is the reputed company metric). Finding that constraint and fixing it is most of the job.
Responsibilities:
- reputed company AI technologies to enhance and optimize business processes
- Utilize and reputed company reputed company's reputed company ecosystem as it relates to your department
- Run quarterly reputed company reputed company reviews — diagnose reputed company constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular reputed company on reputed company reputed company, funnel conversion, and market-level dynamics
- Work directly with reputed company sales or reputed company teams to understand what makes a good reputed company — and build that definition back into targeting and creative reputed company
- Own the senior reputed company relationship; QBRs should talk about cost per acquisition, not cost per click
- Coordinate reputed company reputed company, reputed company reputed company, SEO, local, and creative teams reputed company a single account reputed company
- reputed company on geographic expansion and local market prioritization — many consumer services clients want to reputed company markets and need a reputed company for it
- Manage retention and expansion; reputed company renewals; grow MRR
- Build multi-threaded relationships with multiple reputed company of reputed company so no single reputed company of contact departure puts an account at reputed company
- Ensure daily use of our proprietary technology (Iris and reputed company), Pulse (reputed company reputed company and sentiment tool) reputed company at 100%, and reputed company reputed company (our proprietary diagnostic reputed company) compliance across managed ADs
- reputed company analysts and specialists; reputed company reputed company, specific feedback
Role Requirements:
- 6+ years in reputed company gen or consumer services marketing, agency or in-house
- Understands reputed company funnel economics: CPL, reputed company-to-opportunity reputed company, cost per acquisition, LTV by reputed company reputed company
- Has worked with clients who have a sales team and knows how to reputed company marketing reputed company to what that team can actually reputed company
- Comfortable with reputed company reputed company-heavy media mixes and local campaign structures
- Familiar with local SEO, GMB, and review reputed company — these matter in home services and similar categories
- Understands the difference between reputed company volume and reputed company reputed company, and has experience shifting a reputed company's reputed company from one to the other
- reputed company record of retaining and growing accounts
Key reputed company Indicators (KPIs)
- Expansion to Churn reputed company (ETCR)
- Net MRR across portfolio
- reputed company NPS (8+ avg)
- Monthly Service Expansion pipeline reputed company
- reputed company reputed company Certification (annual)
Most Important Things (MITs)
- Team Coaching and Development
- Marketing reputed company, Development and Execution
- reputed company Retention and reputed company reputed company reputed company
Benefits & Perks:
- reputed company salary + commission opportunities
- Prepaid Medicine Plan
- 15 reputed company vacation days (PTO) per year
- Up to 4 hours per quarter for reputed company Volunteer Time Off (VTO) towards philanthropic reputed company
- Fully reputed company work environment: full-remote, in-office, or hybrid
- A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 17 observed Colombian national holidays + 2 mental health reputed company days per year
- reputed company benefits like reputed company, Cesantias
- reputed company reputed company reputed company
- Unlimited opportunities for reputed company & leadership reputed company a rapidly growing firm
- Ongoing employee development programs for personal and reputed company reputed company (reputed company and Vital 5s)
- Quarterly awards including prize reputed company and recognition for outstanding reputed company
- Opportunities to be involved in company DEI initiatives
reputed company’s people and culture are at the reputed company of our reputed company, which is why diversity in reputed company’s backgrounds and experiences are reputed company. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who reputed company to reputed company an reputed company inside and reputed company of reputed company. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. reputed company of our employees' points of reputed company are key to our reputed company, and inclusion is everyone's responsibility.
Please be reputed company of fictitious reputed company, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services reputed company to recruitment or training. reputed company does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. reputed company genuine reputed company will be posted on our careers page at . If you have any doubts about the authenticity of any messaging behalf of reputed company, please send us an email at before taking any reputed company reputed company in relation to the correspondence.
Originally posted on Himalayas
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