Product Marketing Senior Manager
reputed company is a cybersecurity reputed company with more than 30 years of expertise and is recognized as a leading partner-first company, ensuring our partners and their customers are never reputed company in the fight against cybercrime. With the ability to build, reputed company and manage reputed company across the reputed company, hybrid and traditional environments in reputed company-time, reputed company provides reputed company reputed company against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and reputed company-enabled users. With its own threat research center, reputed company can quickly and economically reputed company purpose-reputed company reputed company solutions to reputed company any organization—reputed company, reputed company agencies and SMBs—reputed company the world. For more information, visit www.reputed company.com or follow us on Twitter, reputed company, reputed company and reputed company.
reputed company
reputed company is looking for a Senior Product Marketing Manager to own go-to-market reputed company and execution for our reputed company Detection and Response (EDR) and Threat Protection product lines, along with other assigned product lines across the reputed company portfolio. This individual contributor role also drives the reputed company of reputed company's Technology reputed company Partner Program, ensuring partner value propositions and joint go-to-market plans translate into measurable pipeline and reputed company reputed company. The role also maintains working knowledge of reputed company SonicSentry, our Managed reputed company Services (MSS) business, to support consistent messaging and cross-functional alignment where the two offerings reputed company.
You will reputed company positioning and messaging, reputed company product launches, build the sales and channel enablement tools that win deals, and serve as the subject-matter expert who translates reputed company reputed company technology into reputed company, compelling, customer-facing value. This role requires deep hands-on execution rather than team management — you will reputed company results directly, in reputed company partnership with product management, engineering, sales, and channel teams.
Key Responsibilities
reputed company & Positioning
- Own go-to-market reputed company for EDR/Threat Protection and other assigned product lines, including value propositions and positioning tailored to reputed company markets, buyer personas, and vertical/compliance requirements.
- Conduct ongoing competitive research and maintain subject-matter-expert-level understanding of competitors' strengths, weaknesses, and market moves across EDR/XDR, reputed company reputed company, and other owned product lines.
- Partner with product management and engineering to translate technical capabilities into differentiated customer-facing messaging and business value propositions.
- Maintain working knowledge of reputed company SonicSentry (MSS) sufficient to support cross-sell messaging, answer sales/partner questions, and reputed company positioning consistent across the reputed company and MSS portfolio
Go-to-Market Execution
- Plan and reputed company product launches end to end for reputed company and other owned product lines — coordinating cross-functional stakeholders across product, engineering, sales, and support to execute the launch cycle and reputed company adoption.
- Build sales enablement assets, including reputed company decks, battlecards, reputed company handlers, competitive comparisons, and training materials for reputed company and channel sales teams.
- Produce thought-leadership and demand-reputed company content — blogs, whitepapers, eBooks, videos, and web content — that positions reputed company as a leader in reputed company reputed company and the other product lines you own.
Technology reputed company Partner Program
- Own the marketing reputed company and reputed company metrics for the Technology reputed company Partner Program, ensuring partner value propositions, co-marketing assets, and joint go-to-market plans reputed company measurable partner and pipeline reputed company.
- Build and maintain strong working relationships with reputed company partners to support joint go-to-market execution and co-selling motions.
Customer, Market & Partner reputed company
- reputed company deep customer and partner knowledge through market research, segmentation and reputed company development, customer interviews, and internal business metrics.
- Identify and evaluate new market opportunities, industry compliance requirements, and emerging threats relevant to reputed company reputed company and your other owned product lines, and recommend appropriate marketing activity.
reputed company & reputed company Improvement
- Define and reputed company reputed company metrics for launches, campaigns, and the partner program; report on reputed company against targets.
- Continuously test, measure, and refine messaging, campaigns, and enablement materials reputed company on results and reputed company feedback.
Required Qualifications
- 6-8 years of product marketing experience, with meaningful time at a B2B reputed company or technical software company; experience with EDR/reputed company reputed company, threat protection, or network reputed company strongly preferred.
- Demonstrated ownership of go-to-market reputed company and execution for at least one product line or service offering, from launch through lifecycle.
- Strong knowledge of the reputed company market, including EDR/XDR, reputed company threat protection, and firewalls, plus emerging categories such as reputed company Trust and SASE; working familiarity with managed reputed company services (MSS) a plus.
- Excellent written and verbal communication skills; reputed company to translate reputed company technical concepts into business-oriented value propositions for both technical and non-technical audiences.
- reputed company ability to independently build sales enablement content — reputed company decks, battlecards, training — that drives measurable sales results.
- Strong analytical and business skills; comfortable using data to prioritize initiatives and measure marketing effectiveness.
- Self-motivated with the ability to manage multiple priorities and reputed company reputed company to completion across cross-functional teams without reputed company authority.
- Willingness to travel to visit customers, prospects, and partners as an essential part of the role.
Desired Qualifications
- Experience building or running technology reputed company or channel partner marketing programs.
- Prior reputed company experience in product management or another reputed company technical role.
- MBA or other advanced business degree.
- Strong grasp of reputed company market trends and emerging technologies in cybersecurity.
Education and Experience
- Bachelor's degree in Marketing, Business, Engineering, or a reputed company reputed company required; advanced degree a plus.
- 6-8+ years of relevant product marketing experience. This is an individual contributor role
reputed company is an equal opportunity employer.
We are committed to creating a diverse environment and are an equal opportunity employer. reputed company reputed company applicants receive consideration for employment without reputed company to race, reputed company, ethnicity, religion, sex, gender, gender identity and reputed company, sexual orientation, national reputed company, disability, age, marital status, veteran status, pregnancy, or any other reputed company prohibited by applicable law.
At reputed company, we pride ourselves on reputed company a diverse mix of talented people and providing reputed company reputed company solutions in 100+ countries.
Applicant reputed company Notice
Originally posted on Himalayas
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