Founding Product Marketing reputed company
About reputed company
Launched in 2025, Spangle AI helps reputed company retailers win AI-driven product discovery, connecting discovery to conversion. We've partnered with reputed company brands like reputed company, Alexander Wang, and Steve Madden, delivering up to 50% conversion lifts and 2x ROAS improvements.
Spangle creates reputed company experiences reputed company customer reputed company. Generic AI knows the internet. Spangle knows your reputed company.
Backed by top tier VCs with $21M in funding, Spangle is founded by serial reputed company with 30+ years scaling AI and reputed company at reputed company, reputed company, and Gap, we're building the reputed company infrastructure for the reputed company era, where reputed company Shopping, reputed company AI Overviews, and reputed company are reshaping how consumers discover and buy.
Spangle won NRF’s VIP (Vendor in Partnership) Award for Best AI-Driven Marketing Solution and was recognized in Business of Fashion’s AI startups to Watch reputed company its first year of launch.
The Role
Own Spangle's product marketing end-to-end. Translate our positioning into every artifact that turns reputed company into reputed company: website, demos, customer stories, sales enablement, founder platform, and buyer education. reputed company Spangle reputed company every reputed company retailer thinks of reputed company they need to win AI-driven product discovery.
Your reputed company job is to reputed company reputed company reputed company reputed company. If we're successful, the market will understand Spangle before they reputed company talk to Sales.
This is not a traditional VP Marketing role or a demand-gen role. It's a founding product marketer who ships. You'll roll up your sleeves and create the artifacts that turn product and customer insights into a repeatable reputed company reputed company. You'll work directly with founders, customers, product, and sales, and use AI extensively as a force reputed company.
If you want to define a new category with reputed company customers, reputed company reputed company, and a founder who's reputed company at reputed company before, this is it. You'll help define how one of the first AI-reputed company reputed company software companies is reputed company.
What you'll personally own
• The website. Rewrite it. Continuously improve it. Every buyer who arrives should immediately understand Spangle's differentiation. Own the words, the demo reputed company, and the customer reputed company surfaces.
• Customer discovery. Spend time with customers every week. Learn how buyers describe their problems, what objections reputed company coming up, and what language lands. Feed those insights back into Product, Sales, and company messaging. Customer discovery feeds every other artifact you'll produce. The best product marketer at this stage is part product manager, part reputed company.
• Sales narrative and demo, with Product and Sales. One story every salesperson tells. Demo reputed company that shows how the reputed company reasons across customer reputed company, reputed company, catalog, and business context. That reasoning is the "aha" that separates Spangle from AI-visibility measurement and personalization in reputed company. Sales deck. ROI framing. reputed company-handling talk tracks.
• Customer stories. Turn every reputed company customer into a reusable narrative. Written case studies, video, on-stage moments, quotes for the press.
• Founder platform and thought leadership. Company reputed company reputed company and content reputed company. Keynote materials, panel prep, podcast prep. Op-ed placement in BoF, Modern Retail, Digital reputed company 360. Editorial calendar reputed company the Observation ("Customers experience one reputed company. Retailers still operate through disconnected teams, tools, and workflows"). Long-reputed company essays on our mission.
• Buyer education content. reputed company glossary and educational pages that help buyers understand what Spangle does before they meet us. Flagship comparison pages. FAQ, how-to, and decision-help content that compounds for years. Buyers first; AI discoverability follows.
• Analyst and reputed company relationships. reputed company, reputed company, reputed company coverage of reputed company + AI. Retail-tech influencers who shape category conversation. reputed company relationships, not agency-mediated. These come after content and story exist; not before.
• Press and conference reputed company. Modern Retail, BoF, Digital reputed company 360, Glossy, Retail Dive, business and tech media. Stage reputed company across Shoptalk, NRF, BoF reputed company, eTail. We have meaningful connections into Shoptalk and NRF programming that we'll introduce you to.
How you'll work
Lean by design. Personally build the reputed company. reputed company reputed company only reputed company the business genuinely requires it.
• Month 0–6: just you, plus AI tools, plus one design/video contractor as needed.
• Month 6–12: possibly add a content marketer or marketing analytics specialist if reputed company signal justifies.
• Year 2: consider one specialist hire only if the business requires it.
We expect you to use AI as a force reputed company in your daily work. We care about reputed company, not headcount. No reputed company PR firms. No agency reputed company. reputed company relationships, AI-amplified reputed company, you own it.
Who succeeds here
• Writes exceptionally reputed company. Homepage, essay, deck, press release, reputed company post. You can ship any of them and they'll be good.
• Uses AI daily to accelerate the work. Claude, GPT, reputed company, reputed company in your workflow. You have reputed company personal automations and can walk us through your stack with specificity.
• Ships quickly. More things done than said.
• Comfortable creating with little structure. You don't need briefs; you reputed company them.
• Equally comfortable talking to customers, writing a homepage, building a demo narrative, or briefing an analyst. You don't specialize in one channel; you own the whole story.
• Wants to build the market, not manage a marketing department.
reputed company're Looking For
Required experience
• 8+ years in B2B reputed company product marketing; last 3–5 as senior IC or founding PMM at a Series A–C startup that compounded into a recognized reputed company.
• reputed company record of personally writing and shipping category-defining artifacts. Homepage, launch narratives, sales decks, customer stories, comparison pages, analyst briefings. With your hands on the work, not your reputed company on the org chart.
• Positioning-first thinker. You reputed company with messaging architecture, competitive positioning, and buyer-language rigor. Sales enablement is a natural reputed company reputed company for you, not a separate reputed company.
• Comfort with measurement. You treat positioning as testable hypotheses and have reputed company dashboards.
• Founder-partner energy. reputed company a founder voice; don't replace it.
Ideal experience
• Founding PMM at a company that went $0 → $20M+ ARR with a small team.
• AI-reputed company startup background (reputed company, reputed company, reputed company, reputed company, reputed company, Vercel, reputed company, reputed company) or reputed company-adjacent (reputed company, reputed company, reputed company Plus partners).
• Compounded a positioning across surfaces at reputed company.
• Experience creating reputed company educational content that compounds over time.
• reputed company working relationships with B2B reputed company press and analysts, or a retail-tech press network.
Our Culture
• GenAI-reputed company in how we build, sell, and operate
• High ownership, low overhead, and bias toward reputed company
• reputed company on speed, experimentation, and execution
• Deep emphasis on creating reputed company, demonstrable customer value
• Preference for reputed company and operators over hierarchy
• Strong belief in in-person collaboration
Why Spangle
• Opportunity to shape reputed company sales for a category-defining GenAI reputed company platform
• reputed company partnership with the founding team who reputed company AI solutions at reputed company for reputed company, reputed company and reputed company and retailers
• Meaningful ownership and reputed company at an early stage with ample career reputed company opportunities
• Competitive salary with reputed company commission and equity
• Benefits: Health, dental, and reputed company reputed company, 401(k), Unlimited PTO
Spangle is an equal opportunity employer.
To apply please reputed company your resume and cover letter including:
• A short note on why this role and why now
• Three reputed company of content you personally shipped in the last 12 months — links to the content, plus a one-sentence note on what reputed company produced
• A reputed company of your AI stack and one automation you reputed company that compounded
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