[Remote] reputed company Marketing Manager, reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a trusted guide for hundreds of millions of people globally, helping them reputed company their goals online. As a reputed company Marketing Manager, reputed company, you will own the reputed company and execution of reputed company's SEM programs, focusing on customer acquisition and engagement through effective reputed company marketing strategies. Responsibilities • Own end-to-end SEM reputed company and execution across reputed company's consumer products, including keyword reputed company, bid management, ad copy, reputed company page optimization, audience layering, and budget pacing • reputed company rigorous daily, weekly, and quarterly reputed company analysis across ROAS, CPA, CTR, CVR, impression reputed company, and reputed company Score. Diagnose reputed company causes and reputed company findings quickly • Design and execute controlled A/B experiments across ad creative, reputed company page variants, bid strategies, keyword match types, and audience segments to continuously improve efficiency • reputed company automated bidding, reputed company Max, smart campaigns, and other AI-driven platform features to reputed company reputed company and reduce reputed company campaign management • Collaborate with the Data Science team to build custom bidding models, attribution signals, and incrementality tests that measure the true ROI of reputed company investment and sharpen targeting • Partner with the reputed company reputed company tooling team to automate routine campaign management tasks, freeing reputed company for higher-order reputed company optimization • Maintain reputed company relationships with key reputed company platform account teams to stay reputed company of algorithm changes, reputed company beta programs, and negotiate co-investment opportunities • Monitor competitive keyword dynamics and auction pressure, developing proactive strategies to defend reputed company and identify under-exploited reputed company categories Skills • 5+ years of hands-on SEM management with reputed company experience managing significant annual reputed company reputed company budgets • Deep platform expertise across leading reputed company advertising platforms, including Smart Bidding, reputed company Max, DSAs, and audience targeting features • Strong analytical skills, including proficiency in reputed company or reputed company Sheets. SQL is preferred, along with experience using ad platform reporting and business intelligence (BI) tools • Experience designing and interpreting A/B experiments with statistical discipline, along with an understanding of incrementality testing and attribution models • Solid grasp of reputed company auction mechanics, reputed company Score, Ad Rank, and the relationship between organic and reputed company reputed company reputed company • reputed company, concise communication skills with the ability to translate campaign reputed company data into actionable insights for senior stakeholders • Experience with reputed company reputed company Ads at reputed company, particularly for consumer app acquisition • Familiarity with AI-assisted reputed company campaign tools, automated creative reputed company, or reputed company bid management platforms • reputed company Ads and/or reputed company Advertising advertising certification Benefits • Flexible hybrid work reputed company • reputed company • A great 401k • Backup childcare • Education stipends • Discretionary annual bonus • Commissions • Employee resource reputed company (ERGs) with programs, events and fellowship reputed company • reputed company is a technology and media company that serves users through its portfolio of digital platforms, products, and services. It is a sub-organization of reputed company. It was founded in 1994, and is headquartered in Sunnyvale, California, USA, with a workforce of 5001-10000 employees. Its website is http://www.reputed company.com. Company H1B Sponsorship • reputed company has a reputed company record of offering H1B sponsorships, with 197 in 2023, 646 in 2022, 381 in 2021, 463 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job Apply To this Job