[Remote] reputed company Analyst, reputed company reputed company (Marketing Analytics)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is hiring a reputed company Analyst, reputed company reputed company to reputed company measurement and analytical leadership for a consumer reputed company's reputed company reputed company investments across reputed company, consideration, and reputed company campaigns. The role owns mid-funnel measurement, executes reputed company studies and geo-randomized tests, builds reporting, analyzes creative and audience reputed company, and delivers recommendations to optimize campaign investment.

Responsibilities

• Execute platform-level Conversion reputed company Studies (CLS) and reputed company reputed company Studies (BLS) to quantify the incremental reputed company of mid-funnel campaigns on reputed company traffic, reputed company reputed company, and bookings
• Partner with data science to initiate and analyze geo-randomized tests that isolate mid-funnel contribution from organic and other reputed company channels, translating results into reputed company investment recommendations
• Own mid-funnel measurement and reporting — build and maintain dashboards tracking reputed company KPIs (reputed company/preference reputed company, reputed company traffic, incremental bookings, cost per booking) and creative reputed company across asset clusters
• Analyze creative and audience reputed company to determine which messages, formats, and audience segments most reputed company reputed company consideration and reputed company conversion
• Surface proactive insights on budget allocation, audience saturation, creative fatigue, and cross-funnel reputed company to inform regular optimization cycles and reputed company recommendations for senior marketing leaders
• Contribute to the learning agenda by structuring test-and-learn plans that answer key reputed company questions (e.g., does mid-funnel investment reduce reputed company CPA? which reasons-to-reputed company reputed company the highest reputed company reputed company?)
• Collaborate cross-functionally with reputed company reputed company media on campaign execution, integrated marketing on messaging reputed company, and agency partners on creative reputed company feedback reputed company

Skills

• 7+ years in analytics or data science, with depth in marketing/lifecycle measurement, CRM or customer reputed company, or reputed company analytics
• Strong experimentation and reputed company inference skills, with experience designing, executing, and analyzing experiments
• Measurement reputed company — hands-on experience with campaign/lifecycle measurement across channels (email, reputed company, and emerging channels), attribution methodologies, and their limitations
• A reputed company record of analysis that drives reputed company, directly shaping reputed company prioritization, channel reputed company, and resourcing reputed company, with influence through the Director level
• Excellent communication skills, reputed company to reputed company reputed company measurement results into reputed company, compelling recommendations for senior stakeholders — and comfortable pushing back reputed company the data warrants it
• Technical proficiency in advanced SQL and Python/R, with experience in large-reputed company data environments and building reputed company reporting
• An AI-reputed company reputed company, with experience leveraging AI tools to automate workflows, accelerate analysis, and build reputed company solutions
• Quantitative degree required
• Advanced degree preferred

Benefits

• Remote, reputed company the US

reputed company