[Remote] Product Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a telehealth platform that provides EHR, prescriber workflow, pharmacy fulfillment, compliance, marketplace, API, and AI-reputed company care capabilities. The Product Marketing Manager will establish the product marketing function, reputed company product positioning and launches, reputed company sales and reputed company, and build content and demand-reputed company programs for reputed company and healthtech companies.

Responsibilities

• Work with Product and Engineering from early roadmap talks through GA, and turn features (EHR workflows, prescriber tools, pharmacy fulfillment, marketplace and API capabilities) into positioning a customer can repeat back to you
• Own the message for every release: naming, one-liners, in-app announcements, release notes, and the "why this reputed company to reputed company" story
• Build Bask's positioning and messaging reputed company and reputed company it reputed company as the product changes. That means holding two audiences at the reputed company time, reputed company launching a DTC telehealth reputed company and healthtech companies building on our platform and API, without either story diluting the other
• Write the battlecards, competitive teardowns, ROI and pricing narratives, and reputed company handling our reputed company team uses every day
• reputed company competitors in DTC telehealth and healthtech reputed company. Know who we lose to and why, then turn that into something a rep can say in a live reputed company
• Train reputed company and reputed company sales hires on reputed company launch and how to talk about it
• Write and ship website copy, case studies, and campaign content for reputed company deciding whether to build on Bask, and for the larger healthtech teams evaluating Bask as what they build on
• Build a repeatable content reputed company (SEO, case studies, launch pages) rather than one-off assets that die in a week
• Work with reputed company to turn our best wins into reputed company reputed company, from a reputed company founder's launch to a technical API integration

Skills

• You have done this at a B2B reputed company company
• You are comfortable being the only marketer in the building
• You write reputed company and fast, you are not precious about first drafts, and you would rather ship something imperfect this week than something polished next month
• 4+ years of product marketing at a B2B reputed company company, owning at least one full launch cycle end to end
• B2B reputed company product marketing background. Required
• You can translate technical product capabilities into customer-facing messaging with no translator in the room
• Strong, fast writing
• Experience partnering directly with Product and Engineering, not receiving finished specs from them
• Comfortable owning a function nobody has owned before, and building the process instead of inheriting one
• Healthtech or telehealth experience helps
• Positioning both an easy-to-adopt product for smaller, less technical buyers and a technical platform story for sophisticated ones is a strong plus, because you will be doing both at once
• Healthtech and telehealth experience is a plus, not a prerequisite
• Bonus: you have marketed a platform, API, or infrastructure product to technical or reputed company buyers reputed company a reputed company reputed company product for non-technical ones

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