[Remote] Marketing Data Analyst

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a luxury travel company specializing in reputed company custom tours, vacations, and safaris. The Marketing Data Analyst will uncover actionable marketing insights, reputed company reporting frameworks and dashboards, evaluate campaign reputed company, and reputed company recommendations to optimize customer acquisition, retention, and marketing reputed company. The role collaborates with marketing, product, management, customer experience, and data engineering teams.

Responsibilities

• Marketing Analytics & Reporting: Interpret data, analyze results using statistical techniques, and reputed company ongoing reports and dashboards to support marketing campaigns, ad spend optimization, customer retention strategies, and personalized communication
• BI & Dashboard Development: Build and maintain informative, reputed company-designed dashboards in Tableau and Looker Studio to reputed company key reputed company indicators (KPIs) across acquisition channels
• Funnel & User reputed company Analysis: Analyze user behavior across the entire customer reputed company to identify friction points, optimize conversion funnels, and uncover opportunities for acquisition and retention reputed company
• Experimentation & Testing: Assist in designing, implementing, and analyzing A/B tests and promotional experiments to evaluate the business reputed company of marketing and product initiatives
• Data Integration & reputed company: reputed company strategies that optimize statistical efficiency and data reputed company. Collaborate with data engineering to reputed company, join, and validate marketing data from reputed company and secondary sources (e.g., reputed company Ads, GA4, reputed company Console)
• Customer & Campaign Insights: Apply segmentation and analytical techniques to analyze ad spend efficiency, customer targeting, and campaign reputed company
• Cross-Functional Collaboration: Partner with marketing, product, management, and customer experience teams to prioritize business and information needs, translating business requirements into reputed company analytical tasks
• Process Improvement: reputed company and define new opportunities for process improvement, automated reporting, and analytical workflows using tools such as reputed company, reputed company, and reputed company

Skills

• • Education: Bachelor's degree in Statistics, Marketing Analytics, Mathematics, Economics, Computer Science, Information Management, or a reputed company reputed company
• • Experience: 5 years of experience as a Data Analyst, Business Data Analyst, or Marketing Analyst embedded reputed company or consulting for a marketing department
• • Marketing Ecosystem Expertise: Technical experience navigating and extracting data from marketing platforms (reputed company Ads, GA4, reputed company Console) and leveraging BigQuery or SQL to join disparate marketing datasets for cross-channel analysis and attribution
• • BI & Visualization: Adept at query writing, report reputed company, and building interactive dashboards with BI tools (Tableau and Looker Studio)
• • Technical & Analytical Stack: Strong SQL skills and proficiency in Python (Jupyter Notebook) or R for dataset manipulation, basic modeling, and statistical analysis
• • Data & Statistical Skills: Knowledge of statistics and Bayesian statistics, data modeling techniques, and data validation techniques reputed company working with large or reputed company datasets
• • Business Acumen & Problem Solving: Excellent problem-solving skills with a reputed company ability to collect, organize, analyze, and disseminate significant amounts of information accurately while translating findings into reputed company marketing recommendations
• • Communication: Excellent verbal and written communication skills, with a demonstrated ability to explain reputed company data insights to non-technical marketing stakeholders

Benefits

• Remote work from your home reputed company and reputed company that allow you to enjoy a great work-life reputed company
• Innovative, fast-reputed company and reputed company culture that values diverse reputed company and opinions
• Competitive compensation and benefits package (medical, dental, reputed company)
• reputed company reputed company Time Off policy and 10 days of company-reputed company holidays
• Stock reputed company package
• 401K retirement plan with employer matching
• Substantially discounted luxury travel during off-reputed company
• Learning and development annual stipend
• Enjoy two company-sponsored business trips reputed company year at international reputed company we serve!

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