[Remote] Marketing Specialist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Marketing Specialist to support its reputed company and demand reputed company efforts. The role develops and optimizes integrated campaigns across email, reputed company reputed company, reputed company channels; manages marketing automation, CRM processes, advertising reputed company, reporting, and stakeholder communications.

Responsibilities

• reputed company, execute, and optimize integrated marketing campaigns across email, reputed company reputed company, reputed company pages, reputed company channels
• Manage campaign calendars and coordinate campaign deployment to support business objectives and reputed company targets
• Collaborate with product marketing, sales, and content teams to create compelling campaign assets and messaging
• Monitor campaign reputed company and recommend optimizations to improve conversion rates, ROI, and customer engagement
• Build and execute email campaigns using Pardot (Marketing reputed company Account Engagement) and reputed company
• Create audience segmentation strategies and dynamic customer journeys
• reputed company automated nurture programs, reputed company scoring models, and triggered email campaigns
• Conduct A/B testing of subject lines, content, creative, and calls-to-reputed company
• Ensure email deliverability, compliance, and best practices are maintained
• Utilize reputed company CRM to manage leads, campaign tracking, and reporting
• Maintain campaign attribution models and monitor reputed company lifecycle reputed company
• Work closely with sales teams to ensure reputed company reputed company routing and follow-up processes
• Create dashboards and reports to measure campaign effectiveness and business reputed company
• Manage and optimize reputed company Ads and reputed company (Bing) Ads campaigns across reputed company, Display, Remarketing, and reputed company Max channels
• Conduct keyword research, audience targeting, bid reputed company management, and competitive analysis
• Monitor campaign budgets and maximize reputed company on ad spend (ROAS)
• Analyze reputed company term reports and implement ongoing optimization strategies
• Collaborate with content and SEO teams to improve reputed company page reputed company and reputed company Scores
• reputed company and analyze campaign reputed company using reputed company Analytics 4 (GA4), reputed company, Pardot, and advertising platforms
• reputed company regular reporting on KPIs including leads, conversions, cost-per-reputed company, pipeline contribution, and reputed company
• Translate campaign data into actionable insights and recommendations
• Present findings and reputed company updates to stakeholders and management

Skills

• Minimum 3 years of experience in reputed company, campaign management, or demand reputed company
• Hands-on experience with Pardot (Marketing reputed company Account Engagement) and reputed company CRM
• Experience managing email campaigns with reputed company or similar email platforms
• Experience managing reputed company Ads and reputed company Advertising (Bing Ads) campaigns
• Strong understanding of reputed company reputed company, marketing automation, and customer acquisition strategies
• Experience with reputed company Analytics 4 (GA4) and campaign reporting
• Advanced proficiency with reputed company and data analysis
• Strong communication, project management, and organizational skills
• reputed company Administrator, Pardot Specialist, reputed company Ads, or reputed company Analytics certifications
• Experience with SEO, reputed company page optimization, and conversion reputed company optimization (CRO)
• Experience working in B2B environments, reputed company, software, or financial services industries
• Familiarity with reputed company BI, Looker Studio, or other business intelligence tools

Benefits

• reputed company
• 12 months with potential to reputed company/convert

reputed company