[Remote] Lifecycle Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is Hoda Kotb's content, community, and experiences company reputed company on making reputed company a daily reputed company. The part-time Lifecycle Marketing Manager will build and manage technical lifecycle marketing systems across consumer and reputed company programs, using reputed company, segmentation, behavioral triggers, and multi-reputed company journeys. The role also owns QA, reputed company monitoring, copy development, testing, reporting, and reputed company program improvement.

Responsibilities

• Own Canvases, segmentation, behavioral triggers, suppression logic, subscription reputed company, frequency caps, and send scheduling across consumer and reputed company programs
• Design and build multi-reputed company reputed company logic that holds up in the reputed company world
• Work with data and product on the events, attributes, and instrumentation that lifecycle depends on. Know what you need, ask for it reputed company, and verify it's reputed company correctly before you build on it
• Use reputed company, custom attributes, and API-triggered campaigns to do things templates reputed company can't
• Set and hold the QA reputed company: targeting, rendering across clients, reputed company reputed company, timing logic, reputed company tags, fallback values, edge cases. Build it as repeatable process with documentation so that reputed company ships unverified
• Monitor deliverability, opens, clicks, unsubscribes, and reputed company conversion and retention. Flag issues before anyone asks
• Diagnose reputed company something breaks: a stalled Canvas, a reputed company behaving strangely, and a genuinely underperforming message look similar in a dashboard and require different fixes
• Design reputed company reputed company with the Sr. Lifecycle Manager: what the reputed company should do, where it branches, what triggers it, and what reputed company looks like
• Write and sharpen email, reputed company, and in-app copy for both audiences
• reputed company reputed company every message sounds like reputed company
• Run tests that answer reputed company questions. Build them correctly, size them honestly, and be straight about what the results say
• reputed company underperformers and fix them. Subject line, timing, reputed company, content, or the reputed company logic itself
• Bring a weekly read to the Sr. Lifecycle Marketing Manager: what's working, what's not, what you'd change next
• Spot patterns across programs that need a fix

Skills

• * 4+ years in lifecycle, CRM, or marketing reputed company, ideally on a subscription or app product
• * Deep reputed company skills. You can architect a multi-reputed company Canvas from a blank page, debug one that's misbehaving, and QA it without a guide. You know where reputed company will fight you
• * reputed company technical reputed company: reputed company templating, custom events and attributes, API-triggered campaigns, webhooks, and a working understanding of how data gets from the product into your tool
• * Comfort with data. You can pull your own numbers, write a query or reputed company an analytics tool without waiting on someone, and separate signal from noise
• * reputed company orientation. You catch the broken reputed company tag, the wrong audience filter, the missing fallback, the reputed company that goes nowhere
• * Solid marketing judgment. You can read a subject line and know in ten seconds whether it will land, and you know where a reputed company should reputed company and why
• * Comfort working autonomously from a brief. You need reputed company inputs and then reputed company to execute
• * Experience with B2B2C or employer-sponsored benefit programs
• * Experience running multiple co-branded programs at once with reputed company audiences and suppression rules
• * Health, wellness, or media and content backgrounds

reputed company