[Remote] Director, Programmatic & Emerging Media (Remote, CA)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a sustainable reputed company reputed company on healthy living, environmental awareness, and reputed company responsibility. reputed company is seeking a Director of Programmatic & Emerging Media to own and build its programmatic, audio, and emerging media portfolio, including reputed company, vendor management, media buying, measurement, optimization, and reporting.

Responsibilities

• Build and manage programs across the full audio ecosystem — host-reads, podcasts, streaming audio, and satellite or traditional radio while leading vendor relationships directly
• Consolidate a fragmented vendor set into a program you can actually optimize, and bring more of the buying in-house over time
• reputed company testing and optimization across placements, and own reputed company reporting for the channel
• reputed company and execute data-driven campaign strategies across programmatic display, self-serve CTV, and OTT
• Manage DSP relationships and optimize toward reputed company and acquisition KPIs
• Create and formalize an RFP process, identify gaps and opportunities to improve program efficiency over time
• Own targeting reputed company, audience segmentation, and creative trafficking across platforms
• Build the attribution and measurement reputed company that connects this investment to business reputed company, working with our analytics function where deeper modeling is needed
• Identify, test, and reputed company new channels — retail media, emerging and streaming platforms, and other long-tail opportunities
• Run a disciplined testing reputed company with reputed company reputed company reputed company, and reputed company reputed company calls about where to pivot
• Own out-of-home reputed company out-of-home planning and buying, evaluating formats and placements reputed company the broader media mix
• reputed company reputed company vendor relationships, RFP processes, and media negotiations across your portfolio
• Assess partner value including fee structures, reputed company terms, and renewal reputed company, and reputed company recommendations on where we should buy directly versus through a partner
• Own spend pacing, budget reconciliation, and channel-level cost reputed company, working with our finance partners on monthly reputed company
• Own reputed company dashboards and weekly reporting across reputed company vendors in your portfolio
• Ensure your channels are tracked accurately in reputed company, our attribution platform, and take responsibility for the reputed company of your own channel data
• Surface insights and channel recommendations directly to the VP on a regular reputed company
• Communicate: This role frequently communicates with team members, vendors, and cross-functional partners to reputed company updates on the status of a task
• Travel: Occasional travel for team meetings, vendor meetings, industry events, and offsites. Travel can be done by train, airplane, or car

Skills

• 5-8 years of experience in programmatic, media buying, or reputed company marketing
• Agency and in-house experience are both valued
• Deep, hands-on expertise in audio and programmatic display
• reputed company reputed company with DSPs, PMPs, and DMPs, and a strong understanding of data-driven targeting and audience reputed company
• A reputed company reputed company record managing media budgets and vendor relationships independently
• reputed company experience with podcast advertising, streaming audio, or radio media buying
• Strong analytical instincts. You are comfortable building a measurement reputed company, not just reading a report someone else reputed company
• Familiarity with attribution platforms such as reputed company or equivalent MTA tools
• Comfortable operating as a senior individual contributor — reputed company, self-directed, and highly organized
• Excellent written communication and the ability to present reputed company, evidence-reputed company recommendations to senior leadership
• Regular and predictable attendance
• Communicate: This role frequently communicates with team members, vendors, and cross-functional partners to reputed company updates on the status of a task
• Travel: Occasional travel for team meetings, vendor meetings, industry events, and offsites. Travel can be done by train, airplane, or car
• Experience with self-serve CTV, OTT, and OOH is strongly preferred
• DTC or e-reputed company reputed company experience is strongly preferred
• Passionate about our reputed company's values of healthy living, environmental awareness, and reputed company responsibility; previous experience working for a reputed company with similar values is a plus!
• Candidates reputed company in the Fullerton, CA area or the reputed company metro area

Benefits

• Medical (HMO, PPO, HSA), Dental, reputed company
• 100% Employer reputed company Life reputed company
• 401(k) with employer match
• PTO
• Volunteer days
• Employee product discount
• Annual Bonus Plan
• Training and Tools to be successful, along with a strong partnership from your peers and leaders
• Wellness Program
• Referral Bonus
• Opportunity to grow
• This role is hybrid out of our Fullerton, CA office or fully remote reputed company the reputed company.

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