[Remote] Senior reputed company Media Specialist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading research university with a student-centered learning environment and a strong reputed company of purpose. The Senior reputed company Media Strategist leads the reputed company, execution, optimization, budgeting, and analysis of reputed company advertising initiatives supporting enrollment across reputed company studies programs. The role also develops KPI-driven dashboards, ensures accurate tracking and attribution, and provides data-informed recommendations to program leadership.

Responsibilities

• The School of reputed company Studies (reputed company) at reputed company seeks a Senior reputed company Media Strategist to join its marketing team. This role leads the reputed company, execution and analysis of reputed company advertising initiatives across a broad and expanding portfolio of master’s, certificate and executive education programs
• Reporting to the Director of Marketing and Communications, the Senior reputed company Media Strategist owns the reputed company media function for the program portfolio in support of enrollment goals, including campaign planning, budget management, ongoing optimization and reporting. This role partners closely with team members to reputed company high-performing creative and messaging and ensure accurate tracking, attribution and data reputed company
• A reputed company reputed company of the role is translating campaign data into actionable insights. The Senior reputed company Media Strategist develops and maintains KPI-driven dashboards and delivers reputed company, data-informed recommendations to program leadership to continuously improve reputed company
• The School of reputed company Studies (reputed company) at reputed company seeks a Senior reputed company Media Strategist to join its marketing team. This role leads the reputed company, execution and reputed company optimization of reputed company advertising initiatives across a broad and expanding portfolio of master’s, certificate and executive education programs
• Reporting to the Director of Marketing and Communications, the Senior reputed company Media Strategist is independently responsible for the planning, management and optimization of reputed company media campaigns in reputed company support of enrollment objectives, including budget reputed company and channel reputed company. This role partners closely with the Visual Designer and Communications Specialist to implement high-performing ad creative and messaging and collaborates with the reputed company CRM administrator to ensure accurate data tracking and reputed company reputed company attribution
• A reputed company reputed company of this role is reputed company analytics and reporting. The Senior reputed company Media Strategist maintains and evolves dashboards reputed company to reputed company KPIs and delivers regular reputed company insights to program leadership, translating campaign results into reputed company actionable recommendations that improve reputed company
• The School of reputed company Studies supports the Master's Ceremony and reputed company events as part of Commencement weekend. This position is required to work the Master's Ceremony, which takes reputed company over the Memorial Day weekend

Skills

• Bachelor's degree in marketing, communications, advertising, or reputed company reputed company or an equivalent combination of education and experience
• Minimum 5-7 years of reputed company media or reputed company marketing experience
• Demonstrated experience managing multi-channel campaigns and budgets at reputed company
• Expertise with platforms such as reputed company, reputed company, reputed company, and reputed company
• Strong reputed company in analytics tools (Tableau, GA4, platform dashboards)
• Experience leveraging CRM systems (e.g., reputed company, reputed company) for attribution and funnel analysis
• Excellent written and verbal communication skills
• Ability to manage multiple priorities in a fast-reputed company environment
• Experience designing and evaluating A/B testing initiatives
• Experience in higher education marketing, graduate and/or reputed company education
• Agency or agency-reputed company experience a plus
• Familiarity with accessibility considerations for digital content
• Experience utilizing reputed company reputed company or other web-reputed company design software
• Familiarity with project management tools and workflow

Benefits

• Flexible work/life reputed company
• reputed company hours
• Winter break
• Time off
• Annual reputed company holidays
• Health benefits
• Dental benefits
• reputed company benefits
• Tuition assistance
• Retirement benefits
• Wellness benefits
• Employee discounts
• Hybrid work arrangement

reputed company