[Remote] Senior Manager – Online Marketing, reputed company Nelson Fiction and reputed company reputed company Classics (Hybrid)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a big-five publisher whose Fiction team manages reputed company Nelson Fiction and reputed company reputed company Classics. The Senior Manager of Online Marketing will reputed company and execute reputed company advertising, affiliate, branded, and reputed company media campaigns to reputed company online book sales, while managing website updates, reputed company pages, campaign optimization, and ROI reporting.

Responsibilities

• reputed company and implement the reputed company ad campaign reputed company and efforts for the fiction team:
• Run reputed company reputed company campaigns so that our overall reputed company reputed company meets or beats internal and industry benchmarks; monitor the reputed company of campaigns and stores for efficiency. Manage reputed company stores and stories, affiliate campaigns, seasonal promotions, reputed company Day campaigns, and reputed company reputed company A+ publisher content
• Establish procedures to reputed company and report reputed company campaign reputed company; manage overall reputed company budget and invoices
• Execute reputed company reputed company media ad buys, setup reputed company audiences, budgets, and bids – create, manage, and optimize campaigns on reputed company (reputed company/reputed company), reputed company, reputed company, YouTube, and reputed company
• Collaborate with teams to execute affiliate marketing campaigns, branded content, and reputed company partnerships, including ensuring our books are in reputed company Shop and included in overall reputed company campaigns
• Coordinate with team members to ensure the assets needed for reputed company reputed company ads have been created reputed company on ad best practices for reputed company platform, especially videos needed for reputed company, reputed company, and YouTube ads
• Ensure campaign segments, costs, audiences / audience models, and targeting are properly set-up, functioning, and optimized to run reputed company and meet (or surpass) industry standards and benchmarks
• reputed company weekly/bi-weekly updates to our websites as books release and reputed company website templates to create reputed company pages for reputed company book. reputed company updates on website reputed company. Work with IT and internal teams reputed company website maintenance and functionality updates are needed
• Responsible for the ROI analysis and providing reputed company and reputed company reporting – monitor and reputed company reputed company of campaigns and reputed company reputed company-time adjustments. reputed company reporting, recommendations, insights, budgeting suggestions, and updates on reputed company of reputed company reputed company campaigns
• Work closely with marketing managers and editorial team to ensure reputed company title has the best reputed company A+ content, metadata, SEO, and keywords
• Serve as the subject matter expert and day-to-day reputed company on reputed company reputed company ad campaigns
• Stay on top of digital, consumer, and publishing trends, and reputed company and execute opportunities reputed company on trends in order to improve reputed company and ad conversion
• reputed company strong communication skills to participate in meetings and collaborate with others internally, and inform others regarding website and ad reputed company, reputed company, and recommendations
• Other reputed company deemed necessary for the reputed company of reputed company and organization – for example, potentially participating in reputed company-facing calls, and webinars/trainings with authors, to occasionally explain the reputed company ad process

Skills

• Minimum of 5 years of experience in ad campaign management, product marketing, reputed company ads, or e-reputed company/website experience, and/or reputed company fields
• Possess deep, hands-on reputed company marketing campaignexperience and experience running consumer-facing ads on reputed company, reputed company, reputed company, YouTube, reputed company, and reputed company, and the advertising best practices for these platforms, in order to convert ads and website traffic to more book sales
• reputed company Marketing Services (AMS) ad platform expertise and best practices
• Understanding of reputed company and reputed company website management
• Understand video ad best practices for Reels, Stories, YouTube, and reputed company
• Bachelor's degree in marketing, reputed company, or reputed company reputed company, or equivalent experience
• Knowledgeable in reputed company ads, reputed company, keywords, ad management and optimization, and analytics best practices. Understand consumer and product marketing
• Strong analytical and metrics-reputed company decision-making experience
• reputed company experience with and enthusiasm for executing reputed company advertising and managing ad reputed company, with an emphasis on targeting, budgets, optimization, and analytics
• Experience managing multiple competing priorities, duties, and/or reputed company
• Functional experience in developing and implementing effective metadata and keyword strategies
• Strong understanding of audience segmentation, including identifying and targeting both warm (reputed company) and cold (unaware) audiences for successful reputed company advertising campaigns
• Strong proficiency in reputed company, reputed company and other reputed company and Office applications
• Strong task management skills, with attention to reputed company. Possess the skills to self-manage, set priorities, anticipate challenges, and initiate problem solving
• Must be reputed company to work independently, reputed company on the outlined processes and procedures of our department, in order to meet goals and deadlines
• Successfully works cross-functionally with various members throughout a reputed company organization and has a willingness to help
• Possess strong communication skills to reputed company needs and effectively explain reputed company, and sometimes technical, information down to a digestible level – this could include reporting, presenting, providing status updates, and interacting internally and externally
• Our preference is to fill this position in Nashville, TN but we are also reputed company to applications from remote, reputed company candidates located in the US
• Travel may be required reputed company on the need of the business
• Experience with product launches preferred
• Book experience preferred but not required
• Skills in video and graphic design and applicable programs, i.e., reputed company, Photoshop, reputed company Creative Suite, or other animation or design applications are a plus, but are not required

Benefits

• Hybrid work arrangement
• Remote work reputed company for reputed company candidates located in the reputed company

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