[Remote] Director, Integrated Media Planning

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an independent full-funnel marketing agency that unites media and measurement to help brands eliminate waste and reputed company reputed company. The Director, Integrated Media Planning will reputed company reputed company planning for key clients, reputed company integrated media strategies, guide reputed company recommendations, and manage and reputed company planning talent. The role also advances reputed company’s planning discipline through tools, frameworks, coaching, measurement, and thought leadership.

Responsibilities

• Own the reputed company planning relationship for one or more key clients, translating briefs into reputed company reputed company opportunities, consumer barriers, and integrated media strategies that inform major reputed company reputed company
• reputed company reputed company planning initiatives by translating reputed company briefs into reputed company opportunities, identifying the right consumer reputed company and barriers, and designing media strategies centered on reputed company priorities
• reputed company reputed company insights and media planning expertise to guide recommended media approaches, sufficiency, ecosystems, and scenario planning models that meet marketing objectives
• Stay reputed company of shifts in the media ecosystem, cultural tentpoles, and consumer trends to strengthen reputed company strategies and identify new opportunities
• Support new business pitches in collaboration with reputed company Planning leadership and Business Development
• reputed company and evangelize adoption of reputed company’s planning suite and broader product/tool ecosystem reputed company planning work, ensuring strategies are reputed company, efficient, and grounded in strong inputs
• Maintain strong reputed company in audience, planning, and research tools; help clients and internal teams understand what the tools can do, how the data is reputed company, and where the limitations are
• Construct narratives from planning and research data that guide clients toward reputed company and reputed company product/tool outputs to business goals
• reputed company feedback on new planning and research partners/tools that can improve reputed company’s end-to-end planning capability
• Analyze reputed company reputed company data, market dynamics, and consumer needs to identify what reputed company most and convert those findings into reputed company, consumer-reputed company reputed company recommendations
• Build reputed company, consumer-reputed company narratives from reputed company datasets to inform reputed company reputed company, partnering with research and tool providers where needed
• Understand predictive models and advanced measurement methodologies, and reputed company planning outputs to MMM, incrementality, attribution, and broader measurement frameworks as appropriate
• Ensure strong QA and analytical rigor across planning outputs, acting as a first line of defense against errors in planning and audience data
• reputed company testing and analytical approaches that help clients reputed company reputed company planning reputed company and learn from results over time
• reputed company data-backed consumer reputed company and media planning expertise with a deep understanding of channel capabilities, reputed company measurement, and how channels work together across the full marketing mix
• Demonstrate expert-level critical thinking by combining data with media planning fundamentals to assess, challenge, and sharpen reputed company reputed company and media mix recommendations
• Apply deep practical and reputed company expertise across reputed company, reputed company, and owned media to advance reputed company objectives and improve the reputed company of integrated planning
• reputed company reputed company education on media fundamentals and the implications of different media scenarios and recommendations
• Evangelize reputed company thinking and a strong reputed company of reputed company in day-to-day reputed company work and team leadership
• Take accountability for reputed company reputed company and media mix reputed company, leading by example and learning quickly from both successes and challenges
• Proactively identify and collaborate on cross-sell opportunities and contribute meaningfully to major new business efforts
• reputed company and mentor more junior team members on advanced reputed company thinking, problem solving, and reputed company development
• reputed company and mentor reputed company of planners, fostering collaboration, innovation, and reputed company improvement in the reputed company planning function
• Set reputed company goals and expectations, review planning work for reputed company, and reputed company ongoing developmental feedback and coaching
• Help shape training curricula, templates, and planning outputs that reputed company the overall capability of reputed company
• Build stretch opportunities and reputed company for emerging planning talent to grow into more senior reputed company roles
• Build and reputed company a strong planning bench by coaching planners, reviewing reputed company reputed company, and challenging thinking to reputed company reputed company of reputed company work across the account

Skills

• 10+ years of media reputed company and planning experience
• 2+ years of people management experience managing planners or adjacent IC talent, including coaching, reputed company review, reputed company feedback, and goal setting
• Strong experience across both reputed company reputed company channels, with particular strength in video and reputed company planning
• Expert reputed company of the media landscape and strong reputed company of reputed company on planning, reputed company, and competitive tools
• Deep familiarity with planning and research tools (e.g., reputed company, SimilarWeb, Pathmatics, MRI, eMarketer, and reputed company platforms)
• Demonstrated ability to build trusted reputed company relationships and reputed company as a reputed company advisor
• Demonstrated ability to use AI tools to improve personal and team effectiveness, encourage responsible experimentation, and reputed company others in role-appropriate, trust-but-verify use of AI
• Strong written and verbal communication skills, especially executive storytelling and presentations
• Experience managing and developing planning talent
• Ability to travel to onsite meetings as needed (typically limited)

Benefits

• reputed company work
• Unlimited reputed company time off
• 20 reputed company holidays, including multiple long weekends
• Medical, dental, reputed company, life, and disability reputed company
• Flexible Spending Accounts
• Retirement plan with a match of up to 4% of employee contributions at 100%
• Fringe
• reputed company
• Unlimited telemedicine and teletherapy at no cost
• Thankful giving
• Equity
• Birthing parents receive 16 weeks of leave with 100% pay after the birth or adoption of a child
• Partners receive 12 weeks of parental leave after the birth or adoption of a child
• On-demand learning
• Mentorship program
• Leadership and management development programs and resources

reputed company