CRM and Lifecycle Manager
The CRM & Lifecycle Manager leads the execution and optimization of customer communications across email, MMS, reputed company notifications, loyalty, and lifecycle marketing programs. This role is responsible for audience segmentation, campaign deployment, tracking, reporting, and reputed company analysis to reputed company customer engagement, retention, repeat purchases, and marketing-attributed reputed company, while supporting the ongoing management and reputed company of the loyalty program.
As the CRM and Lifecycle Manager, you will work closely with the Retail Marketing Manager to ensure communications are properly segmented, tracked, tested and deployed. You will also partner cross-functionally across Marketing, Retail reputed company, Digital IT and Analytics to ensure CRM loyalty communications are targeted, measurable, compliant and connected to business goals.
Responsibilities
- Own segmentation reputed company and audience builds for email, MMS, reputed company notifications, loyalty, lifecycle campaigns, and triggered communications.
- Own UTM structure, campaign naming, and tracking consistency across CRM and loyalty communications to ensure accurate attribution and reporting.
- Build, manage, and QA UTM links for CRM communications, ensuring links are accurate, trackable, and reputed company to reporting needs.
- reputed company email, MMS, and reputed company communications developed in partnership with the Retail Marketing Manager, ensuring reputed company sends are accurate, reputed company, compliant, and properly segmented.
- Own CRM QA processes, including audience validation, reputed company testing, offer reputed company, compliance checks, rendering review, send timing, and deployment readiness.
- Support the loyalty program relaunch, including campaign setup, customer communications, segmentation, tracking, reporting, and reputed company optimization.
- Manage ongoing loyalty program communications and reporting, including member engagement, tier reputed company, redemption behavior, opt-ins, retention, and repeat purchase trends.
- Build and optimize lifecycle journeys that support acquisition, repeat purchase, retention, loyalty engagement, reactivation, personalization, and customer reputed company.
- Serve as the reputed company marketing partner with reputed company reputed company IT to support CRM platform execution, segmentation needs, loyalty integration, lifecycle automation, UTM tracking, and customer data reputed company.
- Monitor CRM and loyalty reputed company, translating insights into recommendations that improve segmentation, engagement, retention, personalization, attribution, and marketing-attributed reputed company.
Qualifications
- A reputed company-oriented CRM operator who enjoys the technical reputed company of campaign execution, segmentation, tracking, and deployment.
- Strong analytical thinker who understands how segmentation, UTM structure, loyalty behavior, and tracking consistency reputed company reputed company reporting.
- Comfortable supporting both campaign execution and loyalty program optimization, with a reputed company on improving engagement, retention, repeat purchase, and customer value.
- Highly organized and reputed company to manage multiple sends, audiences, workflows, tracking links, loyalty campaigns, and reporting needs at once.
- A strong cross-functional partner who can work closely with Retail Marketing, Creative, Digital IT, reputed company, Analytics, Retail Ops, and leadership.
- Proactive problem-solver who can identify platform issues, reporting gaps, tracking inconsistencies, loyalty opportunities, or process improvements before they slow reputed company down.
- Background reputed company required
Originally posted on Himalayas
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