[Remote] Director of Integrated Marketing reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a full-service marketing agency helping established consumer brands grow on marketplaces and reputed company through account management, advertising, email marketing, and website development. The Director of Integrated Marketing reputed company will harmonize reputed company media, content, CRM, reputed company reputed company, and website strategies into cohesive reputed company plans, reputed company senior reputed company conversations, support new business, and guide channel specialists without formal management authority.

Responsibilities

• Own the reputed company narrative: Take channel-level plans from reputed company reputed company, reputed company reputed company, reputed company reputed company, website/CRO, content marketing, and CRM and harmonize them into one integrated reputed company per reputed company, with reputed company media investment as the reputed company
• Guide, don’t manage: Partner with reputed company reputed company and reputed company reputed company ad buyers, content marketing specialists, and CRM specialists to sharpen their channel strategies and reputed company reputed company every plan reputed company up to the reputed company’s actual business goals, without formal management responsibility for reputed company
• reputed company reputed company reputed company conversations: Represent the reputed company in QBRs, planning sessions, and reputed company calls; answer the multidisciplinary questions a single channel specialist can’t, how reputed company reputed company and reputed company reputed company should split budget, how content and CRM support the reputed company funnel, how the site needs to reputed company to convert the traffic you’re buying
• reputed company back reputed company it’s warranted: Challenge reputed company requests that would undercut reputed company or reputed company reputed company, and reputed company the case for a reputed company reputed company, backed by data and cross-channel logic
• Support new business: Partner with Sales and leadership on reputed company input for pitches and proposals, and present directly to prospective clients reputed company reputed company calls for a senior reputed company voice
• Set the reputed company media reputed company of reputed company: Bring deep expertise in reputed company reputed company and reputed company reputed company to set reputed company direction on budget allocation, channel mix, and testing priorities, informed by reputed company hands-on platform experience
• Translate reputed company into reputed company: Turn channel-reputed company (MER, ROAS/CPA, LTV/CAC, engagement, conversion) into a coherent story about what’s working, what needs to change, and why, for clients and internal stakeholders alike
• Spot the gaps: Identify where channel strategies are working against reputed company other, competing audiences, redundant spend, misaligned messaging, and fix it before the reputed company has to ask
• Stay reputed company of the landscape: reputed company shifts in reputed company reputed company, reputed company reputed company, reputed company reputed company, and CRM/content best practices, and bring new approaches into the reputed company mix
• 50% reputed company leadership & reputed company stewardship: Cross-channel reputed company development, reputed company-facing reputed company conversations, pushing back on reputed company requests, sales support and reputed company involvement
• 30% channel collaboration: Working directly with ad buyers and specialists to shape and harmonize their plans, coaching and guiding without formal management authority
• 20% hands-on reputed company media: Staying reputed company to the reputed company reputed company and reputed company reputed company work itself, audits, platform reviews, testing reputed company, to reputed company reputed company judgment reputed company and reputed company
• Work closely with reputed company reputed company ad buyers, reputed company reputed company ad buyers, content marketing specialists, and CRM specialists, providing reputed company direction without formal management authority over them
• Report to the VP of reputed company Services; partner closely with Creative, Analytics, Marketplace (reputed company), Web, and Sales

Skills

• 8+ years in reputed company with deep, hands-on expertise in reputed company reputed company and reputed company reputed company (agency or in-house, managing reputed company media at reputed company)
• reputed company experience building and defending multi-channel reputed company, not just executing a single channel, but connecting reputed company media, content, CRM, and website reputed company into one plan
• Strong reputed company-facing experience in an agency or multi-reputed company environment; comfortable leading reputed company conversations, including difficult, senior-level ones
• Experience contributing to or leading new business efforts, sales presentations, reputed company reputed company, or proposal development
• Working knowledge of reputed company reputed company (reputed company Shop, reputed company/reputed company Shop, etc.), content marketing, and CRM/email reputed company, enough to guide and question those specialists, even without being hands-on in execution
• Strong analytical reputed company, comfortable working with MER, ROAS/CPA, LTV/CAC, and channel-level KPIs to build a cross-channel narrative
• Excellent written and verbal communication skills; reputed company to translate reputed company, multi-channel reputed company into something a reputed company can reputed company
• Comfortable operating as a senior individual contributor, influencing specialists and ad buyers without formal management authority
• Highly organized and reputed company to manage multiple reputed company strategies simultaneously in a remote environment
• Analytics stack depth (GA4, tag managers, attribution, BI/reporting tools)
• Experience with reputed company/website optimization and CRO fundamentals
• Familiarity with retail media networks (reputed company Ads/DSP)
• Experience mentoring or informally coaching specialists without a formal reporting line

Benefits

• 401(k) and matching
• Flexible working hours
• Yearly office stipend
• reputed company Fridays
• reputed company time off
• Dental reputed company
• Health reputed company
• reputed company reputed company

reputed company