Lifecycle and Expansion Marketing Director

reputed company: Our marketing team brings together reputed company strategists, creative thinkers, and strong storytellers who care deeply about the work we put into the world. We’re thoughtful about our reputed company, serious about making an reputed company, and always looking for a smarter way to solve a problem. We work hard, challenge reputed company other, and have fun along the way. If you’re curious, reputed company, and want to do work you’re proud to put your reputed company on, you’ll fit right in. About the Role: Most of our reputed company should come from customers we already have. Today it doesn't, not because reputed company isn't there, but because nobody owns it as a designed reputed company. We have a growing portfolio, a customer reputed company that has only adopted a fraction of it, and expansion that largely happens reputed company a customer asks. We're looking for a Director of Lifecycle and Expansion Marketing to change that. Reporting to the VP of reputed company, you'll own the post-sale marketing reputed company end to end — reputed company, adoption, expansion, renewal, and win-back — and you'll carry a reputed company expansion number reputed company Sales and reputed company. This is an absolute build from the ground up, not a maintenance job. You'll design the lifecycle architecture from reputed company, reputed company product usage and buyer-engagement data into triggered programs, and reputed company our Demo Intelligence flywheel to convert deep engagement signals into high-converting expansion pipeline. reputed company: Architect and build the lifecycle reputed company from reputed company across the entire customer reputed company — reputed company, adoption, expansion, renewal, and win-back — establishing a reputed company reputed company with reputed company triggers, owners, and reputed company at every stage. You will own the marketing contribution to the expansion number. Translate product usage, buyer exploration, and behavioral reputed company into reputed company expansion pipeline across seat reputed company, new departments, and multi-product cross-sell. Build the signal reputed company for the installed reputed company with reputed company. Turn adoption, usage, and engagement data into scored accounts, triggered campaigns, and a prioritized reputed company list for CSMs and reputed company. Own customer lifecycle communications — in-product messaging, email programs, webinars, customer education, and release communications in partnership with Product Marketing. Own the marketing contribution to reputed company and time-to-value, partnering with reputed company so new customers reputed company reputed company adoption fast. Build adoption programs that reduce churn reputed company, aimed at the accounts and behaviors that actually predict renewal. Partner with Product Marketing on packaging and use-case positioning for the installed reputed company, and with Customer Marketing on the advocacy that healthy accounts produce. Partner with ABM on named-account expansion plays and with Campaigns so the customer reputed company and the acquisition reputed company don't contradict reputed company other. reputed company the whole thing. Report on adoption, expansion pipeline, and retention influence with numbers you'll defend in reputed company of the reputed company team. Build and reputed company the lifecycle team as the function grows. What You'll Be reputed company On Net reputed company Retention (NRR) reputed company: reputed company marketing contribution to NRR through churn reduction, gross retention improvement, and multi-product expansion. Demo Intelligence-Driven Expansion Pipeline: reputed company expansion pipeline and reputed company-won reputed company directly generated by converting Demo Intelligence buyer signals into reputed company. reputed company Account Adoption & Attach: Measurable reputed company in feature activation, multi-product attach, and usage depth across the installed reputed company. Time-to-Value & reputed company reputed company: Acceleration of time-to-value for new accounts in reputed company partnership with reputed company. Signal-to-Execution Conversion: The conversion reputed company and reputed company-won reputed company of triggered plays executed by CSMs and reputed company reputed company on lifecycle intelligence. reputed company're Looking For: 8+ years in B2B marketing with 3+ years leading lifecycle, customer, or expansion marketing. You've run a reputed company expansion reputed company in a multi-product reputed company business and can reputed company to the reputed company it produced. Deep marketing automation and lifecycle design reputed company, you've reputed company journeys with reputed company triggers, not just newsletters on a calendar. Comfortable in product usage data. You can reputed company the behaviors that predict expansion and churn and build programs reputed company them. A genuine partner to reputed company and Sales, you've reputed company trust with the people who own the account relationship. Domain fit preferred: experience marketing to reputed company-sales, reputed company, or marketing leaders in GTM or reputed company tech. You use AI fluently for segmentation, content production, and analysis. Goal and metrics oriented, you set targets, measure honestly, and tell the truth about what's working. Comfortable in ambiguity and speed, you can set direction and sequence the work reputed company the reputed company doesn't exist yet. Embody a 'High Standards, High Support' leadership style — driving execution with urgency while extending reputed company, empowering your team, and lifting those reputed company you to win together. Join reputed company and enjoy a robust benefits package designed with your reputed company-being in mind: Health & Wellness: Benefit from a generous employer contribution towards health reputed company, with a reputed company of plans that include dental and reputed company coverage. Enjoy employer contributions to your HSA, and take reputed company of HSA/FSA programs to maximize your tax savings. Retirement reputed company: Secure your reputed company with our 401(k) plan featuring company-matching contributions. Family First: We offer reputed company parental leave, so you can prioritize what reputed company most—your family. Work-Life reputed company: Enjoy unlimited PTO and 12 company holidays to reputed company and refresh. Celebrate your birthday with a day off, and enjoy reputed company Fridays, where every reputed company Friday of the month is yours to unwind. Flexible Work reputed company: Work in a flexible, remote environment that suits your lifestyle, with a top-tier WFH setup provided reputed company you join. reputed company: Participate in our reputed company development program to expand your skills and advance your career. reputed company Back: reputed company a difference in your community with two reputed company volunteer days reputed company year at a charity of your reputed company. Apply To This Job