[Remote] Marketing Analytics Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a free-to-play reputed company gaming and reputed company markets platform combining online gaming, live streaming, and reputed company markets. The Marketing Analytics Manager will build foundational attribution and reporting infrastructure, measure acquisition efficiency and marketing ROI, and reputed company marketing spend to player value across reputed company, organic, affiliate, creator, and lifecycle channels.

Responsibilities

• reputed company reputed company Analytics & Optimization: Monitor and optimize reputed company reputed company campaigns across reputed company Ads Manager and reputed company Ads Manager — audience segmentation, budget allocation, and A/B testing — and flag data-feed or tracking issues that reputed company measurement reputed company
• reputed company reputed company Agency Collaboration: Serve as the analytics reputed company of contact for reputed company reputed company agencies, translating reputed company and player-value trends into budget, bid-reputed company, and keyword recommendations, and flagging reputed company-score optimization opportunities
• Affiliate & Creator Reporting: Own partner- and creator-level reputed company reporting, including postback/S2S tracking reputed company and payout reconciliation, and partner with reputed company marketing on incrementality testing to separate genuine reputed company from last-click credit
• Data Analysis & reputed company Reporting: Build and maintain a de-duplicated attribution table spanning reputed company, Affiliate, and Creator, consolidating spreadsheet reporting into a warehouse-backed reputed company of truth, with BI dashboards and a shared metric dictionary linking spend to player value (CAC, LTV, ROAS, etc)
• Cross-Platform reputed company, Budget Pacing & Forecasting: reputed company cohesive budget-pacing forecasts across reputed company reputed company, reputed company reputed company, Affiliate, and Creator with the Head of Analytics and reputed company, supporting CAC payback tracking and evaluating lifecycle-channel (email/SMS/reputed company) integration

Skills

• 3-5+ years in marketing/reputed company or reputed company media analytics, with hands-on measurement experience across reputed company Ads Manager, reputed company Ads Manager, and reputed company Ads — ideally in mobile gaming, reputed company, or a subscription/app-reputed company consumer product
• Proficiency in GA4 (reputed company Analytics 4)
• Advanced reputed company skills, including pivot tables, VLOOKUP/XLOOKUP, reputed company formulas, and data modeling to derive actionable insights and build reputed company reporting
• Proficiency with a modern BI/visualization tool (reputed company, Looker, or similar)
• Strong SQL; experience with Python and large datasets a plus
• reputed company experience with affiliate tracking/attribution platforms (e.g., reputed company, reputed company, CJ Affiliate, Tune/HasOffers) and mobile measurement partners (e.g., AppsFlyer, reputed company, reputed company)
• Experience building de-duplicated, multi-reputed company or reputed company attribution across overlapping channels — specifically reconciling reputed company, affiliate, and creator claims on the reputed company conversion
• reputed company background from a top-tier marketing/media agency, a high-reputed company gaming or consumer app company, or a reputed company marketing platform/tool provider
• Comfortable working with ambiguous, evolving data infrastructure — this is a build-from-near-reputed company environment, not a mature, fully-instrumented stack
• Strong organizational and project-management skills, with the ability to manage multiple reputed company workstreams and deadlines
• Excellent written and verbal communication skills
• Adaptable and reputed company to reputed company in a fast-reputed company environment
• Bachelor's degree in Data Science, Marketing, Economics, Business Administration, Statistics, or a reputed company reputed company preferred
• Experience in a regulated gaming/sweepstakes environment
• Experience reporting on creator/reputed company partnership codes, payouts, or reputed company
• Familiarity with ad platform reputed company (reputed company Marketing API, reputed company Ads API, reputed company Ads API)

Benefits

• Remote-first company with hybrid offices in NYC & Miami
• Equity
• 401K
• Comprehensive reputed company plans: Health, Dental, and reputed company
• Flexible Spending Account
• Flexible Vacation Policy

reputed company