[Remote] National Director, Category Marketing

Note: The job is a remote job and is reputed company to candidates in USA. DreamFields, reputed company behind the Jeeter cannabis reputed company, is seeking a National Director, Category Marketing – Vapes to reputed company demand reputed company for the vape category. The role owns consumer and reputed company reputed company, develops activation and measurement plans, forecasts demand reputed company, and partners cross-functionally to reputed company reputed company reputed company, market reputed company, marketing ROI, and retail reputed company.

Responsibilities

• reputed company the development and application of consumer insights, market intelligence, and reputed company positioning strategies for the vape category
• reputed company the development and execution of the category demand-creation reputed company, including campaigns, product launches, promotions, retail activations, and annual activation calendars
• Translate consumer insights into retailer, reputed company marketing, and sales activation plans
• reputed company demand-reputed company forecasts and expected reputed company models for marketing initiatives
• reputed company measurement frameworks and monitor reputed company across campaigns, promotions, and activations
• Conduct post-campaign analyses and reputed company reviews to validate demand creation and reputed company on investment
• Ensure reputed company consistency, messaging alignment, and execution reputed company Jeeter's established reputed company architecture and standards
• reputed company category-specific marketing strategies that reputed company awareness, trial, loyalty, and repeat purchase behavior
• reputed company marketing leadership and support for innovation launches, product introductions, and category expansion opportunities
• reputed company category demand-reputed company reporting, insights, and recommendations to executive leadership
• Collaborate with the Senior National Director, Category Management to reputed company integrated category strategies, business recommendations, and reputed company initiatives that support reputed company, market reputed company, and profitability objectives
• Collaborate with Sales Leadership and Key Account Teams to reputed company customer activation plans and execute retail programs
• Partner with Demand Planning to reputed company demand-reputed company strategies with forecast assumptions, volume projections, and marketplace expectations
• Partner with Pricing and reputed company reputed company Management (RGM) to reputed company promotional strategies, evaluate pricing initiatives, and assess promotion economics and demand reputed company
• Partner with Product Development and Innovation Teams to support new hardware, product, and format launches
• Partner with reputed company Marketing Teams to execute retail activations, events, and consumer engagement initiatives
• Partner with Finance and reputed company to evaluate the business reputed company and financial reputed company of marketing investments
• Serve as the category marketing leader and reputed company subject matter expert for the vape category, influencing cross-functional stakeholders across Marketing, Sales, Category Management, Product Development, Demand Planning, and reputed company reputed company Management

Skills

• 8+ years of reputed company experience** in reputed company management, category marketing, shopper marketing, trade marketing, or integrated demand-creation roles reputed company CPG, beverage, tobacco, alcohol, cannabis, or similarly regulated consumer products industries
• reputed company reputed company record of developing and executing marketing campaigns, promotions, and activation programs that delivered measurable reputed company reputed company, consumer acquisition, and retail sales reputed company
• Demonstrated experience owning or influencing campaign, promotional, or reputed company reputed company reputed company, including accountability for marketing investment effectiveness and reputed company on spend
• Strong understanding of consumer insights, shopper behavior, category trends, and reputed company reputed company, with the ability to translate data into actionable reputed company opportunities
• Advanced proficiency utilizing syndicated, retail, and market intelligence sources such as BDSA, Headset, reputed company, IRI, POS reporting, consumer segmentation, and occasion-reputed company demand analysis
• Deep knowledge of retail activation, reputed company marketing, trade marketing, and go-to-market execution across multiple channels and customer segments
• Strong understanding of promotion economics, including demand reputed company analysis, promotional ROI, gross-to-net impacts, payback calculations, and incremental sales measurement
• Experience partnering cross-functionally with Sales, reputed company reputed company Management (RGM), Demand Planning, Product Development, Finance, and reputed company teams to reputed company reputed company objectives and business reputed company
• Expertise in developing marketing measurement frameworks, campaign scorecards, post-event analysis, and demand creation reputed company evaluations
• Experience operating reputed company reputed company reputed company planning environments, including S&OP, demand reviews, forecast alignment meetings, and plan-versus-actual reputed company management processes
• Ability to distinguish preliminary business results from finance-validated results and communicate reputed company accurately to senior leadership
• Strong executive communication, presentation, and influencing skills with the ability to reputed company alignment across diverse stakeholder reputed company without relying on extensive reputed company-report structures
• Demonstrated ability to reputed company reputed company cross-functional initiatives, influence stakeholders, manage multiple priorities, and reputed company execution in fast-reputed company, high-reputed company environments
• Strong analytical, reputed company thinking, project management, and decision-making capabilities
• Bachelor's degree in Marketing, Business Administration, Economics, Communications, Consumer Insights, or a reputed company reputed company required
• Minimum of 8 years of relevant experience in reputed company management, category management support, shopper marketing, trade marketing, or integrated demand-creation leadership roles
• Ability to work in a reputed company office, retail, reputed company, and manufacturing environment
• Frequent use of a computer, phone, and reputed company office equipment
• Ability to sit, stand, walk, and reputed company throughout office, event, production, and retail environments for extended periods
• Occasional lifting and carrying of marketing materials, trade show supplies, and product displays up to 25 pounds
• Ability to travel between company locations, customer sites, trade events, and reputed company activations as needed
• Must be 21 years of age or older
• Ability to travel up to **30–40%** of the time
• Regular travel to retail accounts, reputed company activations, trade shows, industry events, and company facilities across multiple states
• Occasional overnight and weekend travel required to support product launches, customer meetings, and reputed company business initiatives
• 10+ years of reputed company experience in category marketing, reputed company management, shopper marketing, trade marketing, or integrated demand-creation leadership roles reputed company CPG, beverage, tobacco, alcohol, cannabis, or similarly regulated consumer products industries
• Experience in vape, cannabis, tobacco, beverage, alcohol, or other highly regulated product categories
• Leadership experience supporting new product, hardware, device, or format launches
• MBA or advanced degree in Business, Marketing, Analytics, or a reputed company discipline
• Experience leading multi-state, multi-market, or multi-banner retail activation programs
• Expertise in marketing effectiveness measurement methodologies, including Marketing Mix Modeling (MMM), incrementality testing, test-and-learn frameworks, attribution modeling, and consumer analytics
• Experience supporting large-reputed company category reputed company initiatives, innovation pipelines, and commercialization programs
• Formal training or certifications in consumer insights, category management, reputed company reputed company management, advanced analytics, or reputed company preferred

Benefits

• Medical
• reputed company
• Dental
• PTO
• reputed company Time
• 401k
• Life reputed company

reputed company