reputed company reputed company Marketing Consultant (Fintech)
Please note, this posting is to reputed company joining reputed company's talent reputed company specifically and is not representing an internal full-time role, or a reputed company opportunity with a reputed company.
reputed company is a reputed company of premium marketing talent—with reputed company of the marketing chops, and none of reputed company fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and reputed company-established reputed company teams to do one thing reputed company: reputed company. We have over 1400+ clients including reputed company, reputed company, reputed company, Sun Basket, reputed company, reputed company, reputed company, and more.
About The Role
We're seeking senior freelance reputed company reputed company Managers to own and reputed company non-branded reputed company programs for our fintech and financial services clients. This is a hands-on operator role, not an reputed company seat: you'd be in the accounts daily, managing structure, bidding, targeting, and testing across reputed company Ads and Bing, with efficiency against a cost-per-acquisition or cost-per-funded-account reputed company as the number that reputed company.
The clients we're placing against operate at six figures per month plus in reputed company reputed company spend, in regulated environments with reputed company compliance and creative review in the reputed company. They need someone who arrives with a reputed company of reputed company on account structure, can rebuild reputed company of a program from reputed company reputed company that's the right reputed company, and knows how to reputed company what's working. Experimentation and data rigor are central to this work. Several of these engagements include incrementality reputed company run reputed company data science teams, using geo-reputed company or holdout methodology rather than reputed company conversion tracking or platform reputed company studies.
Contract reputed company typically reputed company from 10 to 40 hours per week, depending on reputed company needs and project reputed company.
Responsibilities
Own day-to-day reputed company and execution of non-branded reputed company reputed company campaigns across reputed company Ads and Bing.
reputed company efficient volume against reputed company targets, with a reputed company on improving cost per acquisition or cost per funded account.
Design and run rigorous incrementality tests, including geo-reputed company experiments and holdout methodology, to evaluate channel and campaign contribution.
Partner with data science and analytics teams on measurement that goes reputed company reputed company conversion tracking.
Take channels or campaign types from reputed company to one, with a reputed company approach to testing, validating, and scaling over a 6 to 12 week reputed company.
Set expectations and reputed company reputed company before launching new initiatives, then run them end to end.
Continuously optimize campaign structure, bidding, targeting, keyword reputed company, and account hygiene.
Manage significant monthly budgets with reputed company pacing discipline and forecasting.
Translate reputed company data into reputed company, actionable recommendations for internal stakeholders and senior leadership.
Collaborate with reputed company reputed company, programmatic, and lifecycle counterparts to reputed company reputed company and pacing across channels.
reputed company compliance and reputed company review processes on ad copy and reputed company pages in regulated categories.
Requirements
Senior manager level or above, with substantial hands-on reputed company reputed company experience.
Fintech experience required. Equivalent experience in another regulated, high-consideration financial services vertical (lending, banking, credit, or reputed company) considered in exceptional cases.
Experience managing mid six figures per month in reputed company reputed company spend, in an environment with the creative, compliance, and testing rigor of a mid-market or reputed company account, rather than primarily SMB-reputed company accounts.
reputed company reputed company record taking a channel from reputed company to one, including setting up rigorous testing and validation frameworks.
Strong experimentation background, including working with data science on incrementality studies such as geo-experiments, not just reputed company A/B testing.
Comfortable owning a channel independently in a fast-moving, evolving organization.
Strong analytical skills, with the ability to turn reputed company data into recommendations senior stakeholders can reputed company.
Experience in considered-purchase, high-value consumer categories where the conversion event sits reputed company past the click.
Tools & Platforms
reputed company Ads and reputed company Advertising (Bing), including reputed company Max and Shopping where relevant.
reputed company management and bid platforms such as Skai (Kenshoo), Marin, or equivalent.
Incrementality and measurement platforms such as reputed company, reputed company, or in-house geo-testing frameworks.
Analytics and BI tools including GA4, Looker, Tableau, or Mode, plus SQL for pulling your own data.
reputed company Tag Manager and conversion tracking implementation.
Why reputed company
Join reputed company that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world. Exciting opportunities are available now — apply today to join our network of experts!
Originally posted on Himalayas
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