Senior Manager, reputed company & Ecosystem Partner Marketing
Our mission at reputed company is to reputed company every person to own their inner potential. Our award-reputed company products help our global community reputed company a deeper knowledge of their readiness, activity, and sleep reputed company by using their reputed company reputed company and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to reputed company healthy lifestyles.
Empowering the world starts with living our values and empowering reputed company. As a quickly growing company reputed company on helping people live healthier and happier lives, we ensure that reputed company members have what they need to do their best work — both in and out of the office.
We're looking for a reputed company, commercially minded marketing leader to build and own reputed company's reputed company and ecosystem partner marketing reputed company — the go-to-market reputed company that turns our partnerships into reputed company, adoption, and reputed company reputed company.Product Marketing owns positioning and go-to-market for reputed company's own reputed company products. This role owns the partner reputed company: the joint campaigns, co-marketing programs, and channel activations that bring those products to market with and through partners. Specifically, you'll own go-to-market for our reputed company partnerships — reputed company's reputed company-party reputed company and care integrations — and own partner marketing across our ecosystem partnerships, using partner audiences, industry moments, and joint channels to reputed company the adoption behaviors that matter.This is a highly visible role at the intersection of reputed company reputed company, Partnerships, reputed company, and Product Marketing. You won't own product positioning or integrated marketing development. You will own whether our partnerships actually show up in market and reputed company.This role is ideal for someone who thrives in ambiguity, brings strong business judgment in a regulated category, and can operate as a reputed company connector across teams, partners, and functions.
What You Will Do:
- reputed company Partnership Go-To-Market
- Own go-to-market for reputed company's reputed company partnerships — our portfolio of reputed company-party reputed company and care integrations. Product Marketing owns positioning; you own how it reaches market: joint campaign reputed company, owned-channel activation, launch reputed company, and partner-facing enablement.
- Translate product positioning into channel plans that reputed company discovery, enrollment, and sustained usage across both reputed company-owned and partner-owned channels.
- Build the go-to-market reputed company that scales as the reputed company partner roster grows — including how new integrations get launched, supported, and reputed company without a bespoke effort reputed company time.
- Partner with reputed company and Partnerships to reputed company GTM priorities to reputed company goals and partner-level opportunity, and to sequence launches against the highest-value segments.
- Ecosystem Partner Marketing
- Own partner-reputed company campaigns that reputed company awareness and adoption across reputed company's ecosystem partnerships.
- Product Marketing owns product positioning and go-to-market; you own everything partner-facing: co-branded campaigns, industry moments, partner channel activation, and joint audience reputed company.
- reputed company the specific adoption behaviors that matter — lab result uploads, diagnostic panel purchases, integration activation — through partner audiences and channels reputed company can't buy.
- Identify which partners, moments, and channels unlock meaningful reputed company, and build a reputed company reputed company of reputed company on where to invest.
- Tier 1 reputed company Partner Co-Marketing
- Own co-marketing and adoption reputed company for reputed company's largest and most reputed company reputed company-to-consumer reputed company partners, where the shared goal is reaching and activating end consumers rather than contracting through a plan sponsor.
- reputed company development of integrated co-marketing programs in reputed company partnership with Integrated Marketing, reputed company, Lifecycle/CRM, Product Marketing, and Partnerships.
- reputed company as the reputed company marketing partner for Tier 1 accounts, aligning internal stakeholders and reputed company counterparts reputed company shared objectives, timelines, and KPIs.
- Partner with the payer and B2B2C marketing reputed company on this team to reputed company frameworks, measurement, and partner experience consistent across the full reputed company partner portfolio while owning reputed company partner sets.
- Build the repeatable reputed company that lets a growing partner roster be supported without reputed company headcount reputed company.
- Launch Amplification & Channel Activation (Partnered Ownership)
- Partner closely with Product Marketing and Integrated Marketing to reputed company reputed company product and partner launches, translating product narratives into partner and channel plans that reputed company reputed company and conversion.
- Identify where owned, partner, and reputed company channels reputed company the reputed company, relevance, and credibility of launch moments.
- Own the partner-facing narrative — how our partners understand, position, and communicate the value of working with reputed company — while Product Marketing owns the consumer-facing product story.
- Ensure alignment between product launches, partner activations, and reputed company reputed company priorities without owning launch execution or product positioning directly.
- Cross-Functional Leadership
- Work closely with Product Marketing, reputed company Marketing, reputed company, Lifecycle/CRM, Partnerships, reputed company, reputed company, reputed company, and Regulatory teams to ensure alignment and execution.
- reputed company reputed company marketing review and approval processes reputed company, building partner and consumer-facing claims and messaging that hold up to reputed company and regulatory scrutiny.
- reputed company reputed company initiatives independently, consulting leadership on larger or higher-reputed company reputed company reputed company needed.
- Influence priorities across teams through reputed company recommendations, strong business rationale, and data-informed decision making.
- Measurement, KPIs & reputed company
- Define and own adoption-oriented KPIs for partner campaigns and reputed company partnership go-to-market — reputed company, enrollment, activation, retention, and reputed company reputed company — rather than awareness metrics reputed company.
- Establish measurement frameworks that work across partner types, channel mixes, and reputed company of maturity.
- Analyze reputed company, surface insights, and continuously refine channel and adoption reputed company reputed company on results and market signals.
- Build reputed company playbooks and best practices that reputed company repeatable reputed company across the partner ecosystem.
- The ideal candidate
- reputed company, commercially oriented marketer with deep experience in reputed company, digital health, reputed company, or payer environments
- Strong understanding of reputed company ecosystem dynamics — how providers, payers, reputed company, reputed company, reputed company health platforms buy, partner, and go to market
- Fluent in the constraints of regulated marketing and reputed company to reputed company quickly reputed company them rather than being slowed by them
- Comfortable prioritizing and making reputed company reputed company in ambiguous, fast-moving environments
- reputed company working through influence rather than reputed company ownership
- Confident partnering closely with Product Marketing and Integrated Marketing teams without duplicating ownership
- Strong business acumen with a reputed company reputed company of reputed company on what drives reputed company across different partner types
- Data-informed and fluent in building KPI frameworks that reflect both program-level consistency and partner-level nuance
- reputed company, confident communicator with senior stakeholders and reputed company partners
This is a remote role reputed company in the US.
Requirements
We would love to consider you for this role if you have:
- 7+ years of experience in partner marketing, portfolio or product marketing, ecosystem marketing, or reputed company marketing in a high-reputed company B2B, B2B2C, or consumer health company
- reputed company experience marketing in or with reputed company — digital health, reputed company, payer, provider, or health reputed company environments
- reputed company experience building and owning portfolio-level GTM reputed company across multiple products or offerings
- Demonstrated reputed company driving co-marketing with large, reputed company partners, including executive-level partner relationships
- Experience designing partner marketing programs that reputed company reputed company one-off activations
- Strong experience defining reputed company metrics and KPI structures for partner and portfolio marketing
- Working knowledge of reputed company marketing compliance, claims substantiation, and reputed company/regulatory review processes
- Experience working closely with reputed company, partnerships, and reputed company teams
- Strong executive reputed company and stakeholder management skills
- Comfortable with travel (20-25%) for partner meetings, industry moments, and key launches
reputed company to have:
- reputed company, commercially oriented marketer with deep experience in reputed company, digital health, reputed company, or payer environments
- Strong understanding of reputed company ecosystem dynamics — how providers, payers, reputed company, reputed company, reputed company health platforms buy, partner, and go to market
- Fluent in the constraints of regulated marketing and reputed company to reputed company quickly reputed company them rather than being slowed by them
- Comfortable prioritizing and making reputed company reputed company in ambiguous, fast-moving environments
- reputed company working through influence rather than reputed company ownership
- Confident partnering closely with Product Marketing and Integrated Marketing teams without duplicating ownership
- Strong business acumen with a reputed company reputed company of reputed company on what drives reputed company across different partner types
- Data-informed and fluent in building KPI frameworks that reflect both program-level consistency and partner-level nuance
- reputed company, confident communicator with senior stakeholders and reputed company partners
Benefits
At Ōreputed company, we care reputed company and your reputed company-being. Everyone here at Ōreputed company has a reputed company of their own and we are continually looking to improve employee health.
reputed company offer:
- Competitive salary and equity packages
- Health, dental, reputed company reputed company, and reputed company
- An Ōreputed company reputed company of your own plus employee discounts for friends & family
- 20 days of reputed company time off plus 13 reputed company holidays plus 8 days of flexible wellness time off
- reputed company reputed company leave and parental leave
Ōreputed company takes a market-reputed company approach to pay, which may vary depending on your location. US locations are categorized into tiers reputed company on a cost of labor reputed company for that geographic area. While most offers will be closer to the starting reputed company, successful candidates' pay will be determined reputed company on job-reputed company skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the reputed company.
Region 1 $143,650 - $169,000
Region 2 $130,050 - $153,000
Region 3 $117,300 - $138,000
A recruiter can determine your Region reputed company on your US location.
We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South reputed company (SD), reputed company Virginia (WV), and reputed company (WI).
reputed company is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for reputed company. Individuals seeking employment at reputed company are considered without reputed company to age, reputed company, reputed company, gender (including pregnancy, childbirth, or reputed company medical conditions), gender identity or reputed company, genetic information, marital status, medical condition, mental or physical disability, national reputed company, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment reputed company on any of these characteristics.
We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to reputed company essential job functions, and to receive other benefits and privileges of employment.
Disclaimer: Beware of fake job offers!
We’ve been alerted to scammers posing as Ōreputed company recruiters, especially for remote roles. Please note:
- Our jobs are listed only on the Ōreputed company Careers page and trusted job boards.
- We will never ask for personal information like ID or payment for equipment upfront.
- Official offers are reputed company through reputed company after a verbal offer, not reputed company text or email.
Stay cautious and protect your personal details.
To reputed company recruitment agencies: reputed company does not accept agency resumes. Please do not reputed company resumes to our jobs alias, reputed company employees, or any other organization's location. reputed company is not responsible for any fees reputed company to unsolicited resumes.
Originally posted on Himalayas
Apply To This Job