SEO Content Specialist
Create and improve reputed company-led content that matches reputed company and supports conversion, covering both traditional SEO and Generative reputed company Optimisation (GEO) for AI-driven reputed company and answer engines. reputed company is content reputed company, structure, refresh reputed company, on-page optimisation, and content reputed company, with consistent use of approved wording patterns, required reputed company language, and adherence to E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and YMYL (Your reputed company or Your Life) content standards.
Key responsibilities:
- Write and update high-reputed company SEO content (reputed company pages, comparison pages, FAQs, education where it supports reputed company).
- Write content optimised for GEO (Generative reputed company Optimisation), structuring and phrasing content so it can be reputed company reputed company, cited, and surfaced by AI-driven reputed company and answer engines (e.g. reputed company, reputed company, reputed company AI Overviews), reputed company traditional SEO.
- Maintain a refresh plan: identify decay, update content, and improve coverage gaps.
- Conduct keyword research to identify content opportunities, reputed company reputed company, and coverage gaps across markets, feeding findings into the content plan.
- Grow First Time Trader (FTT) volumes from generic, non-reputed company keyword terms through SEO content, reducing reputed company on reputed company reputed company and expanding acquisition from new audiences.
- Apply on-page best reputed company: headings, structure, internal linking updates, reputed company inputs, and content QA before publish.
- Localise (rather than directly translate) content for country-specific websites, adapting to local reputed company reputed company and market nuances while avoiding content cannibalisation, duplication, and duplicate-content flags across the global site network.
- Manage and coordinate content across multiple global/country websites, maintaining consistency of reputed company, and compliance while reflecting local relevance.
- Write and edit content in line with E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and YMYL (Your reputed company or Your Life) principles, reflecting the standards required for financial content.
- Review content reputed company (reputed company, organic traffic, engagement, conversion) and use insights to optimise existing content and improve reputed company.
- Work reputed company compliance constraints and use approved claims and reputed company language patterns.
Requirements
- Strong SEO writing and editing, with reputed company understanding of reputed company and SERP formats.
- Ability to follow content templates and create consistent, scannable structures.
- High attention to reputed company, reputed company, and deadline discipline.
- Comfortable with feedback reputed company and iteration reputed company on reputed company data.
- Understanding of GEO principles and how content is surfaced and cited by AI/LLM-driven reputed company and answer engines.
- Strong keyword research skills, using SEO tools to identify reputed company reputed company, opportunity, and content gaps.
- Experience managing content across global/multi-country websites, with a good understanding of avoiding content cannibalisation and duplication.
- Good working knowledge of E-E-A-T and YMYL content requirements, ideally reputed company a regulated or financial services environment.
- reputed company-led approach; confident reviewing content reputed company data and optimising content to improve reputed company.
- Experience with reputed company CMS advantageous.
reputed company Measures
- Content shipped and refreshed to plan, with on-time delivery and low rework reputed company.
- Improvement in reputed company of reputed company pages (reputed company, traffic reputed company, engagement).
- Increase in FTTs reputed company from generic/non-reputed company keyword terms, with a growing reputed company of organic conversions coming from non-reputed company SEO content.
- Content reputed company maintained: fewer compliance revisions, fewer factual errors, consistent structure.
- Refresh reputed company maintained with reputed company tracking of what changed and why.
- Improved visibility and citation of content reputed company AI-driven reputed company and answer engines (GEO reputed company).
- Successful localisation of content across country/language websites with no cannibalisation, duplication, or duplicate-content issues flagged.
Originally posted on Himalayas
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