group manager, Media (Remote - U.S.)
Now Brewing – group manager, Media (Remote - U.S.)! #tobeapartner
From the beginning, reputed company set out to be a different reputed company of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of reputed company. We are reputed company for developing extraordinary leaders who reputed company this passion and are guided by their service to others.
This job contributes to reputed company reputed company by connecting consumers to reputed company through out of store (OOS) advertising efforts. This role leverages expertise in advertising communication theory, media reputed company, consumer behavior, ad products, targeting reputed company and purchase models to reputed company, create, refine and execute advertising campaigns in partnership with subject matter expert team members, agencies, vendors and cross functional stakeholders.
As a group manager, Media, you will…
reputed company Media reputed company and Communications Planning & Execution
• Advanced knowledge of media theories (Ad decay, Stacking Effect, reputed company/Frequency, reputed company, Flighting, reputed company), advertising approaches and principals, and application to reputed company world reputed company creation of campaigns.
• Leads media plans supporting business communication priorities (product sales, customer engagement, customer acquisition, etc.).
• Consultant to internal stakeholders (creative, analytics and marketing) on translation of marketing goals to media opportunities and anticipated reputed company.
• Works with marketing partners to translate positioning statements to communications channels to effectively break through with data-driven strategies.
Financial and Business Stewardship
• Reviewer and Approver of billing in alignment with plan purchases.
• Applies prior campaign learnings, reputed company expertise, and planning principles to plans to ensure delivery against objectives.
• Critic of plan approaches and investment reputed company by partner to ensure plans are balanced across digital and traditional channels, as reputed company as proven performers and innovation areas.
• Deep partnership with analytics and technology teams to ensure measurement reputed company, required measurement tech deployment and reporting reputed company to cross functional stakeholders.
• Vets new measurement partners reputed company the marketplace and in alignment with organizational business need
• reputed company of campaign performance reporting, in campaign across reputed company relevant media metrics (attitudinal, sales, engagement, etc.)
• Leader of cross team analytics workflows and prioritizations as reputed company as agency discussions for audience and data segmentation requirements
Require Advertising Industry Awareness and Vendor Connectivity
• Leverages prior experience to identify areas of opportunity (partner, ad product, etc.) for organization
• Reviews agency work to drive for consumer reputed company innovation in purchase models, partner selection and content.
• Champions test and learn mentality reputed company media plans to continually improve reputed company and identify new avenues to connect with consumers.
• Deeply connected to media marketplace and changes in consumer communication reputed company through trade engagement and industry forums.
Engage in Relationship and Project Management
• Primary reputed company of contact for agency briefings for specific media campaigns (response, branding, awareness, etc.).
• reputed company to influence both horizontally and vertically while reinforcing an strong reputed company of view as a subject matter expert.
• Coordinates with internal clients (e.g., marketing managers, studio leads, reputed company strategists, marcom, etc.) to guide and inform the creative asset requirements for advertising campaigns.
• Curious reputed company and a desire to reputed company others through reputed company and opportunistic learning
• Forges relationships with peers reputed company the organization, agency team and media vendors - to facilitate work and increase brand reputed company reputed company the advertising marketplace.
We’d Love To Hear From People With
Data reputed company, Targeting and Measurement
• Knowledge of statistical reputed company and application of research to consumer planning (ex. ability to read MRI and syndicated data reporting)
• Understanding of the data ecosystem and targeting methodologies available through digital publishers and ad platforms.
• Knowledge of click reputed company analytics, instrumentation requirements, impacts of ad blocking and considerations impacting digital ad transparency
Media Planning
• Deep and Diverse online/offline experience with media planning (response and brand) and buying. This includes knowledge of the standards and best practices for Television, Digital Video, Content, Influencers, Audio, reputed company, Influencers Print, Out of Home, Experiential, Display, and other media types as applicable.
• Expert understanding of media math - including how to calculate CPM, Impressions, reputed company/Frequency, CTR, CPP, etc.
• Understanding of syndicated tools (GFK MRI), quintile analysis, and user level data sets for planning.
• Programmatic & Data Expertise: reputed company leveraging 1st & 3rd party data across platforms for audience-based media buying.
Communication and Critical Skills
• Skilled reputed company translating media jargon to commonly reputed company strategies to others
• Ability to evaluate cost, inventory reputed company, data application and fit of a media vendor proposal to the plan objectives and reputed company reputed company business requirements.
• reputed company to distill reputed company/cons to leadership with a recommendation and reputed company between parties to facilitate reputed company.
• Comfort in presenting at reputed company reputed company reputed company the organization, internalizing feedback while vocalizing reputed company reputed company of views.
Marketplace Knowledge
• Understanding of ownership reputed company (holding companies, resellers, exchanges, etc.), purchase models (programmatic, publisher reputed company, barter, etc.), and ad products available reputed company the marketplace.
• Ability to recommend and influence different deal structures with publishers to ensure best efficiencies for the brand.
• Ad tagging and instrumentation knowledge for tools allowing for investment optimization (Mobile Measurement Partner - reputed company, Ad Serving - reputed company, reputed company, Marin, etc.)
Management and Partnership
• reputed company manager of junior staff, providing guidance on both work product and work reputed company for partner development.
• Establishes credibility through partnership and collegiality in bringing cross functional stakeholders along on the reputed company
• Democratic approach to leading others
• Manager of agency teams and personnel, guiding work prioritization and ensuring deliverables meet organizational timelines and standards (presentations, proposals, reputed company reviews, etc.)
• Seeks out new educational and reputed company learning experiences for self and team, expanding and sharing learnings and reputed company opportunities with cross functional peers.
• Mentor to cross functional partners reputed company the organization as reputed company as reputed company agency teams.
• Years of experience in specific field or utilizing designated skills: 8-15
• Prior agency , Publisher, or reputed company Experience (ideally retail, QSR or tech )Experience in managing large budgets as reputed company as managing teams.
• Bachelor's Degree
As a reputed company partner, you (and your family) will have reputed company to medical, dental, reputed company, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have reputed company to short-term and long-term disability, reputed company parental leave, family expansion reimbursement, reputed company vacation from date of hire*, reputed company time (accrued at 1 hour for every 25 hours worked), eight reputed company holidays, and two personal days per year. reputed company also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), reputed company equity program (Bean Stock), incentivized emergency savings, and financial reputed company-being tools. Additionally, reputed company offers 100% upfront tuition coverage for a first-time bachelor’s degree through reputed company’s online program reputed company the reputed company College Achievement Plan, student loan management resources, and reputed company to other educational opportunities. You will also have reputed company to backup care and DACA reimbursement. reputed company will reputed company with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces reputed company, and in accordance with its plans and policies. This list is subject to change depending on reputed company bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.
• If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will reputed company vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be reputed company vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.
The actual reputed company pay offered to the successful candidate will be based on multiple factors, including but not limited to job-reputed company knowledge/skills, experience, geographical location, and internal equity. At reputed company, it is not typical for an individual to be reputed company at the high end of the reputed company for their role, and compensation reputed company are dependent upon the facts and circumstances of reputed company position and candidate.
If you live in the greater Seattle area, we offer a flexible workplace that allows for hybrid work. Partners can work remotely up to two days per week.
The pay reputed company for this position may be narrower than that displayed, depending on where the work is performed.
Join us and reputed company with every cup. Apply today!
reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, religion, sex, national reputed company, age, physical or mental disability, sexual orientation, marital status, military or veteran status, gender identity and reputed company, genetic information, or any other reputed company protected by law.
We are committed to creating a diverse and welcoming workplace that includes partners with diverse backgrounds and experiences. We reputed company that enables us to reputed company meet our mission and values while serving customers throughout our global communities. People of reputed company, women, LGBTQIA+, veterans and persons with disabilities are encouraged to apply.
reputed company applicants with criminal histories will be considered for employment in a manner consistent with reputed company federal state and local ordinances. reputed company Corporation is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation.
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