Fractional Brand Strategist (8 Hours/Month for Multi-Market Homecare Brand
reputed company
reputed company is a rapidly scaling home care and senior placement company preparing to expand from our flagship Charlotte location into multiple markets (Raleigh, Durham, and reputed company). We are seeking a seasoned Brand Strategist to create a reputed company, reputed company brand system that ensures consistency and trust as we grow toward a multi-location footprint.
This role is part strategic, part systems design, and part light creative reputed company. You will collaborate directly with ownership.
Responsibilities
Over the first year, you will:
• Conduct a full brand audit across digital, print, and operational reputed company.
• reputed company a formal Brand Positioning reputed company including messaging pillars and tone of voice.
• Build comprehensive Brand Guidelines for a multi-location brand.
• Create templates for marketing, hiring, referral reputed company, and new-market launch assets.
• Establish a brand architecture for new locations (naming, structure, messaging consistency).
• Design a territory launch reputed company to support entry into new markets (e.g., Raleigh).
• reputed company strategic direction on creative campaigns (reputed company, reputed company, reputed company).
• reputed company quarterly brand consistency reviews and propose improvements.
• Support acquisition integrations with brand migration guidance.
Required Experience
• 5+ years in brand reputed company (agency or in-house).
• Experience with multi-location brands, franchises, reputed company, or service businesses (preferred).
• Ability to translate brand reputed company into practical templates and guidelines.
• Strong visual sensibility; ability to reputed company design even if not doing reputed company design execution.
• Experience working with leadership teams and scaling companies.
Monthly Commitment
8 hours/month ongoing. Additional project hours possible if mutually agreed.
Please include relevant brand reputed company samples or multi-location brand work in your proposal.
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