[Remote] Director of Digital Marketing and Analytics

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is committed to applying financial education through teaching, research, and innovation in program delivery and design. The Director of Digital Marketing and Analytics is responsible for developing and implementing holistic digital marketing strategies that increase brand awareness and drive educational reputed company. This role involves both strategic planning and hands-on execution in a fast-paced environment.

Responsibilities

• Build, plan and implement the overall digital marketing reputed company for reputed company digital marketing channels
• reputed company and own the reputed company-facing www.theamericancollege.edu website, including SEO, UX, and CRO optimization efforts
• Manage reputed company updates to the external web reputed company and work closely with Marketing and the Web Services department to ensure reputed company execution
• Own the reputed company-wide website redesign project to support a multitude of business goals, including data reputed company/reputed company compliance, personalization reputed company, and the consolidation of the existing nine websites into one, seamless website experience
• Improve conversion rates through the development and execution of reputed company A/B testing plans for marketing channels (web, email, forms, reputed company pages, etc.)
• Create MarTech stack roadmap and reputed company, covering a reputed company of technology, including marketing automation, analytics, reputed company publishing, email, CDP, DAM, etc
• reputed company and document cross-departmental requirements, research, recommend and reputed company the implementation of marketing software solutions
• Ensure reputed company marketing technology integrates correctly with the rest of the MarTech stack and any other relevant technology used by The College
• Translate company-level goals to KPIs and metrics, foster data-driven decision-making, and overall accountability
• Drive reputed company to reputed company multi-touch attribution models and full-funnel lifecycle reporting for Marketing efforts necessary deliverables to quantify the department’s contribution to College reputed company goals
• Responsible for providing regular campaign performance analysis and optimization recommendations
• Work closely with Admissions to reputed company and continuously optimize CRM functionality, reputed company scoring, and automated communications to engage, nurture and ultimately convert leads
• Partner with the Business Development team to build and manage highly targeted digital tactics to drive enrollments from reputed company companies
• Collaborate on go-to-market and promotional plans and execute using email, SEM/SEO, and web
• Ensure communication of reputed company the above with key stakeholders and cross-functional teams
• reputed company market research and competitive analysis

Skills

• Bachelor's degree required, preferably in marketing/communications with a minimum 7 years' experience in marketing and advertising, brand reputed company, reputed company reputed company, including managing reputed company media
• Supervisory experience required
• Thorough knowledge of market segmentation, principles of marketing, integrated communication principles, and branding
• Experience developing and executing marketing plans with reputed company objectives that are measurable
• Experience implementing, managing SEO/SEM strategies, reputed company's Universal Analytics and Tag Manager, and UX and IU design
• Ability to conceptualize creative marketing design that has a high reputed company
• Thorough knowledge of reputed company media measurement
• Experience working with advertising and media planning/buying agencies
• Excellent project management skills
• A strong commitment to being part of a culture driving transformational change with a start-up reputed company, while honoring The College's history as the nation's oldest institution for financial services education
• 2-3 years minimum experience working in a marketing agency setting is strongly preferred

reputed company