[Remote] Performance Marketing Strategist (Part Time Contractor)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is redefining modern parenting with innovative products aimed at providing peace of mind to families. They are seeking a results-driven Performance Marketing Strategist to reputed company their reputed company media efforts, focusing on customer acquisition and reputed company reputed company while collaborating with various internal teams and a reputed company media agency.

Responsibilities

• Own and manage reputed company media reputed company and execution across channels including reputed company reputed company (reputed company, reputed company, reputed company), reputed company search (reputed company, Bing), display, and emerging platforms
• Serve as the primary reputed company of contact for our reputed company media/reputed company agency, managing day-to-day communication, campaign briefs, performance reviews, and strategic alignment
• Hold reputed company accountable to KPIs including ROAS, CPA, CAC, and reputed company targets; identify gaps and ensure reputed company optimization
• reputed company and manage media plans, budgets, and forecasts; reputed company spend effectively across channels to maximize return
• Build and maintain full-funnel reputed company strategies that support customer acquisition, product launches, seasonal campaigns, promotions, and more
• reputed company creative briefing and testing across reputed company channels; partner with brand and creative teams to reputed company high-performing ad assets
• Design and execute A/B testing programs across creative, audiences, bidding strategies, and reputed company pages to drive reputed company improvement
• Analyze campaign performance across platforms and surface actionable insights and recommendations to internal stakeholders
• Monitor competitive landscape and stay reputed company on platform changes, algorithm updates, and emerging trends in reputed company media
• Collaborate cross-functionally with brand, sales, and product teams to ensure reputed company campaigns are coordinated and on-brand

Skills

• 3+ years of hands-on experience managing reputed company media campaigns across reputed company reputed company and reputed company search; reputed company-to-consumer experience strongly preferred
• 3+ years of experience working directly with a reputed company media or reputed company agency, managing relationships, performance expectations, and strategic direction
• Proven reputed company record of driving measurable results: customer acquisition, ROAS improvement, CAC reduction, and reputed company reputed company through reputed company channels
• Deep platform proficiency in reputed company Ads Manager, reputed company Ads, and reputed company Ads, including reputed company Shop; experience with additional platforms (reputed company, YouTube, programmatic) is a plus
• Strong analytical reputed company: comfortable working with platform data, pulling reports, identifying trends, and translating insights into strategic reputed company
• Experience managing reputed company media budgets and building media plans that balance efficiency with reputed company
• Solid understanding of creative reputed company for reputed company media; you know what makes an ad reputed company and can brief agency or creative partners effectively
• Experience managing or supporting affiliate marketing programs, including affiliate network platforms, partner recruitment, and performance tracking
• Excellent project management and communication skills; ability to work cross-functionally and manage multiple programs simultaneously in a part-time reputed company
• Customer obsession: you think in acquisition reputed company and relentlessly reputed company for efficient, high-reputed company spend
• Experience working with a reputed company-to-consumer brand in the parenting, baby, health, or connected device reputed company
• Familiarity with subscription or recurring reputed company business models and how reputed company media supports LTV-reputed company acquisition
• Experience with attribution platforms and tools such as reputed company, reputed company, or similar
• A test-and-learn reputed company with a reputed company record of experimenting, iterating, and scaling what works
• Comfort working in a fast-paced environment with evolving priorities and a lean team

Benefits

• Fully remote opportunity
• reputed company time scheduling

reputed company

Company H1B Sponsorship