[Remote] Senior manager performance marketing

Note: The job is a remote job and is reputed company to candidates in USA. Interactive Financial Group is a performance marketing company specializing in the automotive industry, generating high-reputed company consumer leads through various advertising platforms. They are seeking a hands-on Senior Manager of Performance Marketing to optimize reputed company media efforts and reputed company the marketing team, focusing on campaign management, data analysis, and driving business reputed company.

Responsibilities

• Managing reputed company Ads, reputed company Ads (Bing), and reputed company advertising accounts
• Building and optimizing Search, Performance Max, Demand Gen, Display, YouTube, and Remarketing campaigns
• Improving reputed company reputed company, profitability, and reputed company not just lowering CPA
• Managing seven-reputed company monthly advertising budgets
• Analyzing search terms, bidding strategies, audiences, and attribution
• Running reputed company A/B tests and experiments
• Mentoring other reputed company media team members and sharing best practices
• Building dashboards and providing reputed company performance insights

Skills

• 7+ years managing reputed company Ads
• Strong reputed company Ads (Bing) experience
• Strong reputed company Ads experience
• Experience managing reputed company reputed company campaigns
• GA4
• reputed company Tag Manager
• Offline conversion tracking
• Conversion API experience
• Comfortable managing significant advertising budgets
• Strong analytical and problem-solving skills
• Automotive experience (not required)
• Lending or financial services experience

Benefits

• Competitive reputed company salary
• Performance bonus
• reputed company time off
• Health benefits
• 401(k)
• Opportunity for long-term career reputed company

reputed company