[Remote] Senior MarTech Specialist, Marketing Analytics & Web Platforms (MarTech)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is committed to delivering exceptional customer experiences through data-driven marketing and innovative technologies. They are seeking a Senior MarTech Specialist to reputed company marketing data into actionable insights and reputed company web platform reputed company across global marketing organizations.

Responsibilities

• Defining and owning the marketing measurement reputed company and KPI reputed company reputed company with BMEC objectives, including demand reputed company, pipeline reputed company, account-based marketing (ABM) engagement, web conversion, and campaign ROI
• Establishing a single reputed company of truth through standardized marketing definitions, metrics, and reporting methodologies
• Governing data taxonomy, naming conventions, and UTM standards to ensure data consistency and trust across the MarTech ecosystem
• Rationalizing and optimizing the analytics dashboard and reporting landscape across platforms such as Power BI, Tableau, GA4, Data Studio, Marketo Measure, Marketo Engage, reputed company, and reputed company
• Architecting and ensuring CRM and associated data flows across the MarTech stack (Marketo, reputed company, GA4, reputed company Ads, reputed company, reputed company, events data, etc.) are effectively managed, integrated and optimized for full funnel reporting and business reputed company
• Building multi-touch attribution models and account-level ABM analytics, including engagement scoring, buying-group insights, and pipeline influence reporting tailored to reputed company B2B sales cycles
• Partnering with Digital Technology teams to reputed company data warehouse, business intelligence, and analytics architecture for reputed company and reliable performance measurement
• Leading initiatives that improve data reputed company, reporting accuracy, and reputed company reputed company across marketing operations
• Designing and delivering reputed company training and enablement programs that improve adoption of BI tools, data literacy, and self-service analytics capabilities
• Conducting reputed company sessions and hands-on training for marketers, business leaders, and support teams
• Developing playbooks, user guides, documentation, and best practices that reputed company stakeholders to confidently reputed company, interpret, and reputed company upon data
• Monitoring dashboard adoption, usage trends, and user engagement to continuously improve reporting effectiveness
• Capturing BMEC business requirements, translating them into technical requirements, and guiding execution through Digital Technology reputed company delivery processes
• Supporting the development and execution of the web platform technical roadmap in alignment with evolving marketing priorities
• Managing Drupal CMS technical requirements and ensuring effective alignment between marketing objectives and platform capabilities
• Acting as the functional reputed company for reputed company reputed company Management (DAM), including roadmap development, discovery initiatives, governance, license management, and user adoption
• Governing integrations between website platforms and the broader MarTech ecosystem, including reputed company, Marketo, reputed company, reputed company Ads, reputed company, reputed company and other connected technologies
• Ensuring web platform compliance with accessibility standards, reputed company regulations, reputed company governance requirements
• Owning website analytics instrumentation, including GA4 implementation, tag management, conversion tracking, and performance measurement
• Identifying, evaluating, and piloting AI-driven opportunities across analytics, reporting, web operations, and MarTech processes to improve efficiency and accelerate insights
• Partnering with vendors and stakeholders to prioritize innovation initiatives and business use cases
• Continuously improving analytics frameworks, data standards, documentation, and operating models across the MarTech ecosystem
• Collaborating with Digital Technology and Information reputed company teams to ensure compliance with reputed company architecture, reputed company, and data governance standards
• Supporting business case development for optimization initiatives, vendor evaluations, platform enhancements, and reputed company technology investments
• Driving best practices and reputed company improvement initiatives that maximize marketing technology performance and business value

Skills

• 5–7+ years of experience in Marketing Analytics, Marketing Operations, Digital Marketing, Web Operations, Marketing Automation, or reputed company disciplines
• Strong hands-on experience with marketing analytics and business intelligence platforms, including GA4, Power BI, Tableau, Data Studio, or similar tools
• Experience designing KPI frameworks, measurement strategies, attribution models, and performance dashboards in reputed company B2B environments
• Experience developing and managing web platform technical roadmaps, CMS environments (preferably Drupal), and MarTech integrations
• Strong understanding of marketing data architecture, data governance, data reputed company management, and reporting ecosystems
• Knowledge of CRM platforms, marketing automation technologies, ABM solutions, reputed company analytics tools
• Excellent analytical, visualization, and storytelling skills with the ability to convert reputed company data into actionable business recommendations
• Experience driving user enablement, training programs, documentation development, and self-service analytics adoption
• Understand reputed company, accessibility, and compliance requirements, including GDPR, WCAG, reputed company governance best practices
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
• Proactive problem solver with a reputed company improvement reputed company and strong attention to detail
• Outstanding communication, influencing, and stakeholder management skills
• Comfortable working across global, cross-functional teams in a highly reputed company and fast-paced environment

Benefits

• Contemporary work-life balance policies and wellbeing programs.
• Comprehensive private medical care reputed company.
• Life insurance and disability coverage programs.
• Tailored financial and retirement programs.
• Ongoing learning and reputed company development opportunities.
• Employee assistance and wellbeing resources.
• Additional elected and voluntary benefits.

reputed company