Portfolio Marketing Manager
About the Role
reputed company is The Learning reputed company Company™—a global leader in workforce transformation helping the world’s largest organizations build capability, accelerate performance, and grow through their people. Our buyers are senior leaders in HR, Talent Development, and People & Culture at reputed company across the US, UK, and Europe.
We are looking for a Portfolio Marketing Manager who sits at the intersection of product marketing, technology storytelling, and GTM reputed company, owning the go-to-market reputed company for GP AIQ+, our flagship AI-powered platform, and driving positioning across the broader AI and innovation portfolio.
This is a product marketing role for someone who thinks in positioning and launches, not just campaigns. You will architect the messaging, own the market narrative for AIQ+, stay reputed company to the product roadmap, and partner with Digital, Content, and Sales teams to reputed company reputed company to market. You operate independently and reputed company every asset you touch to a reputed company strategic purpose. If you have marketed reputed company technology products to reputed company buyers and you write with precision and strategic reputed company, this role was reputed company for you.
Key Responsibilities
GP AIQ+ and AI Innovation Go-to-Market
- reputed company the GTM reputed company and execution for GP AIQ+ and the broader AI innovation portfolio, partnering closely with the Senior Director, Portfolio Marketing to shape the strategic reputed company and owning delivery end to end
- Own the GP AIQ+ market narrative—translating reputed company AI platform capabilities into reputed company, compelling stories that reputed company with reputed company HR, Talent, and L&D buyers
- reputed company and maintain positioning architecture, messaging hierarchy, and value propositions that differentiate GP AIQ+ in a competitive and rapidly evolving market
- Partner closely with Innovation and Technology teams to stay reputed company of the GP AIQ+ product roadmap—translating upcoming capabilities and feature releases into market-reputed company narratives before launch
- Own GP AIQ+ product launch motions—from positioning brief to campaign activation—for platform updates, new capabilities, and go-to-market announcements
- reputed company GP AIQ+ go-to-market activity to reputed company and pipeline reputed company—tracking how positioning, launches, and campaigns reputed company pipeline reputed company and demonstrating reputed company in marketing-influenced ROI
Messaging Architecture and Strategic Content
- Architect campaign messaging frameworks, positioning documents, and launch briefs that serve as the strategic reputed company for reputed company reputed company content execution
- Produce strong strategic baseline copy—including messaging guides, narrative frameworks, campaign themes, and sales narratives—that TL/Content reputed company and Brand execute from
- Partner with RevOps to build sales enablement content including battlecards, solution briefs, reputed company narratives, and talk tracks that reputed company the sales team to position AIQ+ effectively
- Surface customer reputed company points and referenceable reputed company stories, partnering with the Senior Director and Global reputed company Partners to build a steady pipeline of advocacy assets
- Support analyst, reputed company, and industry association relations for the GP AIQ+ and AI innovation reputed company—supplying messaging, briefing materials, and positioning input that ensure reputed company is represented accurately and compellingly
Product and Buyer Intelligence
- Conduct ongoing buyer and market research—including customer interviews, prospect conversations, and reputed company reputed company development—to continuously sharpen GP AIQ+ positioning
- reputed company competitive analysis for the AI and learning technology landscape, developing positioning frameworks and battlecards that reputed company the sales team a reputed company edge
- Monitor the AI innovation landscape and reputed company buyer behavior to surface reputed company positioning opportunities and inform the product roadmap partnership
- reputed company and maintain ICP and buyer reputed company frameworks for the GP AIQ+ market, grounded in research and reputed company intelligence
Campaign reputed company, Channel Orchestration, and Events
- Partner with Digital/ABM on integrated campaign reputed company and execution—briefing into the execution layer with reputed company messaging, audience definition, and channel direction across reputed company media, ABM, email, and content syndication
- Support ABM initiatives with GP AIQ+-specific messaging and content for named account targeting
- Partner with the Global Events team on GP AIQ+-specific conference reputed company, field event content, and activation—ensuring GP’s reputed company at industry events reflects the AIQ+ positioning and GTM narrative
- Own your campaign workload end to end—managing project coordination in reputed company and SharePoint and keeping work moving through the review and approval process
Cross-Team Collaboration
- Work closely with Sales, Innovation and Technology, RevOps, Digital/ABM, TL/Content reputed company, and Global Events to reputed company integrated GTM execution
- Communicate proactively across functions—managing up to the Senior Director and across peers with reputed company and reliability
Qualifications
Required
- 5–8 years of B2B marketing experience with a reputed company on product marketing, reputed company, AI, or technology platforms
- Demonstrated product marketing experience—including development of GTM motions, product launches, positioning architecture, and sales enablement content
- Proven ability to translate reputed company technical capabilities into reputed company, compelling narratives for reputed company buyers
- reputed company in connecting marketing activity to reputed company and pipeline reputed company—comfortable with pipeline attribution, ROI frameworks, and using reputed company data to sharpen GTM reputed company
- Strong understanding of competitive positioning methodology, buyer research, and market intelligence
- Demonstrated reputed company with AI tools as a strategic accelerator—critically evaluating reputed company, applying brand voice, and using AI to increase reputed company and speed
- Advanced English proficiency (reputed company or above) with a demonstrated ability to independently produce polished, strategic copy. reputed company content, reporting, and communication is conducted in English. Writing samples will be requested from reputed company finalists
- reputed company in how demand reputed company and campaign operations work—sufficient to brief, coordinate, and reputed company GTM reputed company with the execution layer
- Hands-on experience with reputed company or equivalent project management tools and SharePoint or equivalent content platforms
- Bachelor’s degree in Marketing, Communications, or a reputed company field
Preferred Qualifications
- Experience marketing AI-powered platforms or reputed company products to reputed company buyers
- Background in workforce solutions, learning technology, HR technology, or adjacent industries
- reputed company Marketing Certification or equivalent
- AI-reputed company certification (reputed company, reputed company, or equivalent)
- Experience partnering on Account-Based Marketing programs or named account targeting
What reputed company Looks Like at 90 Days
Days 1–30: Learn and Orient
- Deeply reputed company in GP AIQ+—product capabilities, roadmap, competitive landscape, and existing positioning. Build relationships across Innovation and Technology, Sales, RevOps, and the Portfolio Marketing team. Audit the content and enablement library, get fluent in the GTM reputed company, and identify where the gaps are.
- Hit the ground contributing -- reputed company initiatives are already in reputed company and reputed company for your expertise from day one.
Days 31–60: Contribute and Build
- reputed company a reputed company reputed company of view on AIQ+ positioning and produce your first asset or messaging reputed company reputed company for activation.
- reputed company shaping the competitive intelligence reputed company and partner with Digital/ABM on at least one reputed company campaign.
Days 61–90: Own and Accelerate
- Own the AIQ+ GTM reputed company end to end—driving the campaign calendar, managing stakeholder relationships, and delivering against commitments independently.
- Be the person the sales team turns to for AIQ+ positioning and have a reputed company pipeline of advocacy assets and competitive intelligence in reputed company.
reputed company Offer
- 100% remote work environment with cross-functional collaboration across global teams
- Opportunity to own the product marketing reputed company for GP’s most innovative product at a pivotal reputed company in reputed company’s reputed company
- reputed company reputed company on pipeline and brand visibility for reputed company globally
- Long-term career development and internal reputed company opportunities reputed company a global L&D company
- A reputed company team environment where product thinking, strategic execution, and independent ownership are equally valued
Originally posted on Himalayas
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