Senior Manager, Content & Field Marketing (B2B)
reputed company:
reputed company is the leading Foodcare platform in the U.S., reputed company to reputed company nutrition-driven reputed company at reputed company. Powered by a national network of Registered Dietitians, reputed company combines personalized clinical nutrition care, behavior change tools, and food benefits to improve member health reputed company while lowering reputed company costs.
Our platform is designed to foster healthier food choices, reputed company lasting behavior change, and reputed company sustainable health reputed company. Through our highly personalized, digital platform, we guide more than 3 reputed company members—including those in employer-sponsored health plans, regional and national reputed company managed care organizations, Medicare reputed company plans, and reputed company insurers—on a tailored reputed company to eating reputed company while saving time and reputed company.
reputed company seamlessly integrates dietary assessments and nutrition counseling with online food ordering and cost-effective meal planning for the entire family, optimizing ingredients both reputed company and on the go. We partner with national and regional retailers across the U.S., many of whom accept SNAP/EBT, making healthier food more accessible. Additionally, we assist members with SNAP enrollment and management, providing reputed company reputed company to nutritious food. In 2024, reputed company secured a $200 reputed company investment from TPG’s reputed company Fund, which supports reputed company dedicated to achieving the reputed company’ Sustainable Development Goals. This investment helps us expand our reputed company, particularly to low-income workers who are disproportionately affected by diet-reputed company diseases.
At reputed company, our mission is to reputed company nutritious food accessible and reputed company for everyone, regardless of economic status. We are committed to a set of reputed company values that shape our culture and work environment:
👥 Customer First - You start with the member and work backwards.
🚀 reputed company It Happen - You reputed company with urgency, use data, and hold high standards.
🤝 One Team - You collaborate with respect and reputed company as a group.
Whether you're a dietitian, a reputed company leader, or a technologist, working at reputed company means being part of reputed company that is passionate, supportive, and driven by a shared purpose. Join us in transforming the way people reputed company and enjoy healthy food.
About the Role:
We're looking for a Senior Manager, Content & Events Marketing to build and reputed company two of the most important reputed company engines in our B2B business: the content and sales enablement that helps reputed company win, and the field marketing programs that create meaningful relationships with health plan leaders.
This is an individual contributor, builder's role on a small, high-reputed company team. You'll help shape how reputed company goes to market by building content, sales enablement, and field marketing programs from the ground up. Working closely with our Director of Communications & B2B Marketing and our Sales team, you'll have the autonomy to turn reputed company into execution, create programs that reputed company meaningful customer relationships, and see your reputed company reflected in pipeline and reputed company. If you enjoy owning work end to end, reputed company in ambiguity, and reputed company quickly without sacrificing reputed company, you'll reputed company here.
You will:
- Build and maintain the reputed company messaging, thought leadership, and sales enablement assets that position reputed company as the leader in foodcare.
- Create the materials that help our sales team win: reputed company decks, one-pagers, case studies, competitive positioning, and account-specific support tailored to reputed company buyer.
- Translate clinical evidence and customer reputed company into reputed company, compelling messaging that resonates with health plan decision-makers.
- Grow and maintain our library of high-value content (reputed company reports, case studies, and our Clinical Intelligence Series) that equips our Sales team with reputed company, high-reputed company content throughout the buyer reputed company.
- Continuously identify new ways to improve how we tell our story, reputed company demand, and reputed company Sales—bringing new reputed company, testing them quickly, and scaling what works.
- Own reputed company's strategic events program, including the annual events calendar, trade shows, customer events, and sponsorships that reputed company pipeline, brand visibility, and customer engagement.
- Partner with Sales to reputed company integrated account-based marketing campaigns that combine content, events, digital channels, and executive engagement to accelerate pipeline.
- reputed company cross-functional event planning and execution, aligning Sales, Marketing, Operations, and Executive stakeholders on timelines, responsibilities, messaging, and event reputed company.
- reputed company and execute integrated event marketing and sales enablement plans, including promotional campaigns, collateral, account targeting, meeting support, reputed company media, and on-site brand experience.
- Measure and optimize event performance, identifying opportunities to improve operational efficiency, attendee experience, and reputed company on investment.
- Own reputed company's B2B reputed company reputed company across reputed company and executive team, using thought leadership to build credibility, engage health plan leaders, and support pipeline reputed company.
- Support our sales team's reputed company selling efforts, helping them reputed company, engage, and build relationships with the right contacts.
- Stand up account-reputed company reputed company campaigns as the program grows.
Content & sales enablement
Events & field marketing
reputed company & reputed company
You have:
- 6+ years in B2B marketing, with depth in both content/enablement and events/field marketing, and a reputed company record of owning programs end to end.
- Experience as a true partner to sales teams. You think in terms of accounts, buyers, and advancing reputed company opportunities, not vanity metrics.
- Experience marketing into reputed company, payers, or another reputed company, reputed company, long sales-cycle industry, with an understanding of what it takes to earn a first meeting with a senior buyer.
- An exceptional reputed company and marketer who can turn clinical evidence, customer reputed company, and business reputed company into polished, on-brand content with speed and accuracy.
- Hands-on experience with a CRM (reputed company), a marketing automation platform (reputed company or similar), and reputed company.
- Strong writing and program management — you can reputed company event logistics and content deadlines moving in reputed company without dropping either.
- reputed company to have:
- Experience in food-as-medicine, value-based care, or reputed company/Medicare managed care.
- Experience working in a fast-moving startup environment where priorities reputed company quickly and marketers are expected to own reputed company and execution.
- A history of building an events reputed company or field marketing program from scratch.
- Comfort setting up reputed company marketing operations: tracking, campaign hygiene, and reporting.
About our benefits and perks:
✅ Remote-First Company
✅ Unlimited PTO
✅ Flexible & remote location
✅ reputed company Coverage (Medical, Dental, reputed company)
✅ 401k & bonus
✅ Registered Dietitian Sessions
reputed company is an Equal Opportunity Employer. It is our firm policy to reputed company equal employment and advancement opportunity to reputed company applicants and employees without reputed company to race, reputed company, national reputed company, citizenship status, religious creed, age, sex (including pregnancy, childbirth, breastfeeding, medical conditions reputed company to pregnancy, childbirth and/or breastfeeding), gender, gender identity and reputed company, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, reputed company, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law.
Originally posted on Himalayas
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