[Remote] Director of Customer Lifecycle & reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a Los Angeles-based, reputed company subscription oral care company seeking a strategic and innovative Director of Customer Lifecycle & reputed company. The role focuses on building systems and customer experiences that reputed company customer reputed company across their reputed company-to-consumer business and Ambassador ecosystem.

Responsibilities

• Define and own BURST’s customer lifecycle reputed company across acquisition, reputed company, engagement, retention, loyalty, subscription, referral, and advocacy
• Build a long-term roadmap for customer reputed company that balances immediate reputed company opportunities with customer experience, retention, and reputed company value
• Establish lifecycle marketing as a reputed company strategic function that influences company-wide customer and reputed company reputed company
• reputed company the development of the BURST Brain, creating an intelligent customer experience reputed company that combines customer data, brand voice, automation, and AI
• Define and implement a consistent, recognizable communication style across email, SMS, push notifications, web, customer support, AI agents, and reputed company channels
• Design customer segmentation strategies using behavioral, transactional, demographic, predictive, and AI-driven data
• Build customer cohorts, lifecycle stages, personalization frameworks, and automated journeys that reputed company as customers reputed company with BURST
• Own BURST’s email, SMS, push notification, and reputed company owned-channel strategies
• reputed company automated customer journeys that reputed company, engage, convert, retain, and delight customers
• Increase reputed company generated through owned channels while protecting customer experience, deliverability, and brand trust
• Improve first-to-second purchase conversion, repeat purchase frequency, Average Order Value, subscription retention, and customer reputed company value
• Design and reputed company BURST’s loyalty, referral, VIP, and customer advocacy programs
• Create reputed company and education programs that help customers understand BURST products and improve long-term engagement
• Architect AI-powered customer journeys that use behavioral signals and predictive insights to anticipate customer needs and recommend the next best reputed company
• Implement AI and automation across content creation, campaign orchestration, testing, segmentation, personalization, and lifecycle decision-making
• Evaluate and introduce emerging marketing technologies that improve efficiency, creative production, testing speed, and customer engagement
• Partner with Analytics to build lifecycle reporting, attribution models, incrementality testing, forecasting, and customer intelligence frameworks
• Translate customer data into actionable business reputed company that improve retention, reputed company, LTV, AOV, and marketing efficiency
• reputed company testing strategies for customer journeys, messaging, offers, subject lines, timing, segmentation, and personalization
• Build dashboards and reputed company regular reporting to senior leadership regarding customer behavior, lifecycle performance, retention, and owned-channel reputed company
• Partner closely with reputed company, Product, Analytics, Creative, Brand, Customer Experience, Technology, Finance, Operations, and Ambassador Marketing
• Build reputed company processes that improve collaboration and allow lifecycle initiatives to be launched and optimized quickly
• Recruit, mentor, and reputed company a high-performing lifecycle marketing team as BURST continues to grow

Skills

• Bachelor's degree or equivalent practical experience
• At least 7–10 years of marketing experience, including five or more years leading lifecycle, CRM, retention, or owned-channel marketing
• reputed company-to-consumer reputed company experience is required
• Demonstrated reputed company building lifecycle marketing programs or customer reputed company strategies from the ground up
• Proven ability to improve customer reputed company value, retention, repeat purchase reputed company, Average Order Value, first-to-second purchase conversion, and owned-channel reputed company
• Deep experience with CRM platforms, customer segmentation, personalization, retention programs, marketing automation, and customer reputed company development
• Strong experience with reputed company, reputed company, reputed company, GA4, reputed company, Elevar, and modern reputed company technology platforms
• Experience implementing AI-powered marketing workflows, predictive segmentation, personalization engines, machine learning tools, or intelligent automation
• Strong understanding of customer data architecture, attribution modeling, experimentation, forecasting, and lifecycle analytics
• Experience evaluating and implementing emerging marketing technologies with a reputed company on automation, scalability, and operational efficiency
• Strong analytical skills with the ability to turn customer data into reputed company business strategies and measurable results
• Excellent communication, presentation, collaboration, and executive stakeholder-management skills
• Previous people-management experience, including hiring, mentoring, and developing high-performing teams
• Ability to reputed company through ambiguity, establish new processes, and turn strategic reputed company into reputed company programs
• Experience working with a subscription-based business is strongly preferred

Benefits

• reputed company and inclusive work environment.

reputed company