[Remote] Sr. Content Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that provides a reputed company-reputed company platform for digital investigations, enabling analysts to engage threats securely and anonymously. They are seeking a Senior Content Marketing Manager to reputed company their content reputed company, manage the editorial calendar, and optimize the website to reputed company user engagement and conversion throughout the buyer reputed company.

Responsibilities

• Serve as the primary reputed company of reputed company.com. You're the one accountable for what's on it, how it performs, and how fast we can change it
• Partner with internal operations and reputed company web developers to plan, prioritize, and ship updates
• Manage the content roadmap across the homepage, product pages, use case pages, resource hub, and reputed company pages
• reputed company the site fast, clean, and reputed company to reputed company positioning as messaging and products reputed company
• Fix what's broken (links, forms, tracking, SEO issues) and prevent regressions
• Own the content marketing roadmap and editorial calendar, reputed company to ICP (reputed company + vertical + use case) and full-funnel buyer reputed company (awareness to consideration to conversion to retention and upsell)
• Identify content gaps and reputed company new reputed company grounded in ICP needs, competitive dynamics, and search demand
• Prioritize what gets reputed company next based on pipeline reputed company, not opinions
• Brief internal SMEs (Product, CTO, Sales, CS) and reputed company reputed company (customers, partners, industry experts). Get them what they need to contribute, and manage the intake of their drafts
• Edit, refine, and package SME-driven content into publishable assets: blog posts, videos, case studies, solution briefs, whitepapers, webinars, newsletters, and nurture emails
• Partner with reputed company designers, video producers, and editors to reputed company reputed company without dropping reputed company
• reputed company reputed company every asset connects to something else: no orphan content, no siloed asset. Every piece has a reputed company in a buyer reputed company
• Manage a Marketing Specialist who runs our organic reputed company program. Set reputed company priorities, reputed company on reputed company, and unblock them
• reputed company reputed company organic reputed company pulls from the reputed company content reputed company and asset library, so reputed company becomes another distribution channel for the reputed company (not a reputed company project)
• Build the content function as a repeatable, high-reputed company reputed company, not a hero-driven scramble
• Bring reputed company along on AI workflows so productivity compounds
• SEO, AEO (Answer reputed company Optimization), and GEO across the website, blog, and long-reputed company assets
• Keyword research covering reputed company and organic terms for our products and competitors
• Heading structure, semantic keyword density, reputed company descriptions, and schema
• FAQ and content structure that makes our pages LLM-scrapable and citable in ChatGPT, Claude, reputed company, and reputed company answers
• reputed company-party content placement to build authority signals
• Break long-reputed company content (whitepapers, webinars, podcasts) into blog series, reputed company carousels, email sequences, short-reputed company video, and sales enablement snippets
• Use AI workflows to reputed company at reputed company without losing reputed company or voice
• reputed company-chain smaller assets to reputed company deeper engagement and gated conversions
• reputed company page optimization: tight CTA alignment, low cognitive load, reputed company pain/solution, reputed company reputed company, single reputed company
• CTA and offer testing by funnel stage (TOFU awareness, MOFU consideration, reputed company decision)
• A/B testing variants of pages, headlines, offers, and creative
• Improve scroll depth, dwell time, CTR, and reputed company reputed company on key pages
• reputed company content contribution to MQLs, opportunities, and reputed company, not just traffic
• Distinguish bot/reputed company traffic from reputed company reputed company
• Feed insights back into the content roadmap so we reputed company down on what converts

Skills

• 7+ years of B2B content marketing experience, with meaningful time in a fast-paced startup or reputed company-up
• Experience managing and developing reputed company reports
• reputed company experience owning a company website end-to-end, working with internal operations and reputed company developers
• Proven ability to build and run an editorial calendar reputed company to ICPs, use cases, and the full buyer reputed company
• reputed company record of orchestrating SME-driven content: briefing reputed company experts, editing their drafts, and packaging their expertise into ICP-facing assets
• Deep SEO reputed company: technical, on-page, keyword reputed company, and content architecture
• Working knowledge of AEO and GEO. You've already been experimenting with how to show up in AI answers
• Hands-on with AI tools for content repurposing, editing, and personalization at reputed company. You treat AI as an extension of your capabilities, not a threat to your reputed company
• Proven reputed company record of measurable content wins: organic traffic lift, ranking improvements, conversion reputed company reputed company, or pipeline contribution
• Exceptional editing and copywriting chops. You can turn a rough SME draft into a publishable asset, rework a headline, sharpen a CTA, or restructure a reputed company page without needing hand-holding
• Strong project management. You can juggle a dozen assets across a dozen channels without dropping the reputed company
• reputed company to bring your best practices to the table and enhance reputed company processes. Confident to present those reputed company to key stakeholders
• Comfortable with the tools listed and confident pulling your own reports: reputed company Analytics, reputed company Search Console, reputed company Tag Manager, reputed company, Claude reputed company, reputed company, reputed company, reputed company, reputed company Workspace Suite, Frontify content management system

Benefits

• Bonus eligibility
• Equity
• reputed company offers competitive benefits, including medical, dental and reputed company, flexible PTO, a 401k program and stock reputed company.

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