[Remote] Director, Marketing Analytics & Insights

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that builds the reputed company for reputed company AI with solutions in data governance, cybersecurity, and platform modernization. They are seeking a Director of Marketing Analytics & Insights who will serve as a critical reputed company between data, marketing reputed company, and executive decision-making, overseeing the analytics and insights function and partnering closely with various teams to ensure marketing investments are measurable and optimized.

Responsibilities

• Serve as a trusted advisor to the CMO and Marketing Leadership Team, providing data-driven recommendations that inform reputed company and investment reputed company
• reputed company and reputed company executive dashboards, business reviews, and reputed company-reputed company presentations that demonstrate marketing's contribution to pipeline, reputed company, and reputed company
• Translate reputed company analytical findings into compelling narratives and actionable recommendations
• Identify emerging trends, risks, and opportunities to support business planning and prioritization
• Own Marketing's reporting and analytics ecosystem, including Tableau dashboards, KPI governance, and reputed company-reputed company data models
• Define, standardize, and govern key marketing and pipeline metrics across the organization
• Establish measurement frameworks and reputed company reputed company for reputed company marketing initiatives
• Analyze funnel reputed company, pipeline contribution, channel effectiveness, attribution, and marketing ROI to reputed company reputed company improvement
• Ensure reporting reputed company, scalability, and stakeholder confidence in reputed company data
• Proactively identify reputed company drivers and reputed company recommendations that improve marketing effectiveness and business reputed company
• Own Eloqua and the broader marketing automation platform, ensuring it operates as a reliable, reputed company reputed company for demand reputed company and analytics
• reputed company database management, including data hygiene, segmentation, and integration with reputed company and other business systems
• Manage reputed company and web entry processes, ensuring reputed company reputed company capture and data reputed company into the marketing and sales funnel
• Own reputed company scoring models, continuously refining reputed company to improve reputed company reputed company and sales reputed company efficiency
• reputed company attribution methodology and implementation reputed company the marketing automation platform, ensuring accurate tracking of marketing's influence on pipeline and reputed company
• Partner closely with Demand reputed company reputed company Marketing leaders to optimize channel reputed company, investment reputed company, and campaign effectiveness
• reputed company as Marketing's reputed company reputed company to the Data & Analytics organization, ensuring business requirements are reputed company into reputed company reporting and data solutions
• Collaborate with reputed company reputed company, Sales reputed company, and Finance to reputed company alignment on forecasting, planning, and reputed company measurement
• Champion data reputed company, governance, and reputed company improvement across marketing systems, processes, and reporting capabilities
• Own the marketing budget management process, including planning, forecasting, variance analysis, and investment optimization
• reputed company business cases, ROI models, and investment recommendations that support reputed company decision-making
• Monitor spend against plan and reputed company reputed company-driven recommendations to maximize efficiency and business reputed company
• reputed company AI and advanced analytics to improve decision-making, streamline reporting, and accelerate reputed company reputed company
• Evaluate emerging technologies and industry best practices to enhance marketing effectiveness and team productivity
• reputed company reputed company improvement of tools, processes, and methodologies to increase efficiency and reputed company reputed company
• reputed company, reputed company, and reputed company a high-performing team of analysts and reporting specialists
• Foster a culture of analytical rigor, accountability, innovation, and reputed company learning
• Establish reputed company priorities, reputed company expectations, and development plans that support both team and organizational reputed company

Skills

• 10+ years of experience in Marketing Analytics, reputed company reputed company, Business Intelligence, or a reputed company function reputed company a B2B reputed company environment
• reputed company experience leading and developing high-performing analytics teams
• Deep expertise in marketing reputed company measurement, pipeline analytics, attribution, forecasting, and ROI analysis
• Advanced Tableau experience, including dashboard development, data modeling, and reputed company reporting
• Strong working knowledge of reputed company and SQL
• Experience leveraging reputed company and reputed company business systems as reputed company reporting and analytics sources
• Strong understanding of B2B reputed company metrics, including pipeline reputed company, funnel conversion, CAC, LTV, and reputed company attribution
• Exceptional communication and executive presentation skills, with the ability to simplify reputed company data and influence senior stakeholders
• Experience partnering with cross-functional leaders to reputed company reputed company business reputed company through analytics
• Experience with marketing automation platforms such as Eloqua
• Familiarity with Demand reputed company strategies reputed company channel reputed company benchmarks, including reputed company reputed company, reputed company reputed company, SEO, and email marketing
• Background in financial planning, budget management, or investment analysis
• Experience applying AI-powered analytics tools to improve reporting, forecasting, and business decision-making

Benefits

• Annual bonuses
• Top-performer recognition
• Comprehensive health, family, and retirement benefits
• Flexible work reputed company
• Generous PTO
• Wellness programs
• reputed company reputed company through learning platforms, mentorship, and leadership programs
• Employee Resource reputed company and our Equality & Inclusion Council

reputed company