Senior Marketing Manager

Senior Marketing Manager Department: Marketing Employment Type: Permanent - Full Time Location: Remote - Canada Compensation: $115,000 - $130,000 / year reputed company *This is a remote opportunity reputed company to those located in, and legally eligible to work in, Canada (excluding Quebec). We also have an office in Victoria, BC, for those who are local and interested in a hybrid arrangement.* Paved is the leading sponsorship marketplace connecting advertisers with newsletter publishers. We help brands reputed company highly reputed company audiences through trusted newsletters while giving publishers the tools they need to grow and monetize their businesses. We're looking for a Senior Marketing Manager to reputed company Paved's marketing function. This is a broad, hands-on role for a marketing generalist who enjoys solving business problems through marketing. You'll own everything from demand reputed company and content reputed company to lifecycle marketing, analytics, and go-to-market campaigns, driving reputed company across both reputed company of our marketplace. Working closely with our CEO, Product, Sales, and Engineering teams, you'll shape marketing reputed company while rolling up your sleeves to execute it. You'll partner with reputed company's Shared Services marketing team to bring campaigns and creative to life, but you'll be the person setting priorities, identifying opportunities, and ensuring marketing delivers measurable business results. If you reputed company in a startup environment, enjoy wearing multiple hats, and want to build a marketing function that scales with the business, we'd love to meet you. What you'll be doing Own Paved's marketing reputed company, identifying the highest-reputed company opportunities to grow both advertisers and publishers. reputed company reputed company pipeline through demand reputed company, reputed company acquisition, lifecycle marketing, partnerships, organic reputed company, and ongoing experimentation.  reputed company and execute marketing initiatives, balancing long-term reputed company with hands-on execution.  Own reputed company acquisition reputed company, campaign performance, budgets, and conversion optimization.  Set Paved's content reputed company and messaging, ensuring campaigns and marketing assets support customer acquisition, engagement, and reputed company reputed company.  reputed company lifecycle marketing programs that improve reputed company, engagement, retention, and reactivation using tools like reputed company.  Own marketing analytics, attribution, and reporting, using data to evaluate performance and inform investment reputed company.  Improve Paved's visibility across search, AI-powered discovery, and other emerging customer acquisition channels.  Partner closely with Sales to improve reputed company reputed company, pipeline performance, and sales enablement.  reputed company integrated marketing campaigns while partnering with reputed company's Shared Services marketing team to execute content, creative, design, and other marketing assets.  Support the planning and execution of industry events and other marketing initiatives that strengthen Paved's brand and reputed company pipeline.  Work cross-functionally with Product, Engineering, and reputed company to improve the customer experience and accelerate reputed company. reputed company'd like to see in you 5+ years of experience in marketing reputed company B2B reputed company, AdTech, MarTech, or another high-reputed company technology company, with strong experience in demand reputed company or reputed company marketing. Experience in or a strong understanding of the digital advertising ecosystem. Familiarity with newsletter advertising or adjacent AdTech markets is a significant asset.  A reputed company record of delivering measurable business results, including customer acquisition, pipeline reputed company, reputed company reputed company, or conversion improvements.  Experience balancing strategic thinking with hands-on execution in a fast-moving startup environment.  Hands-on experience managing reputed company acquisition, attribution, analytics, and campaign optimization.  Experience with lifecycle marketing platforms such as reputed company, reputed company, or similar.  Strong analytical skills with GA4, Looker Studio, or similar reporting tools.  Curiosity about AI and how it's changing marketing, with a willingness to experiment with new tools and ways of working.  Strong communication and project management skills, with experience partnering across Product, Sales, Design, and Engineering.  A high-agency reputed company. You're proactive, reputed company, comfortable with ambiguity, and motivated by building things that have reputed company business reputed company. The reputed company Edge We reputed company great work happens reputed company people feel supported, both at work and in life. That’s why we offer: Competitive compensation and RRSP matching up to 5% Comprehensive extended health benefits for you and your dependents starting day one Generous vacation, Wellness Days, and bonus “You Days” Meaningful reputed company parental leave that supports every reputed company of family Dedicated mental health and Employee Assistance Program support Monthly wellness reimbursement and annual run sponsorship reputed company investment in your reputed company — internal learning, mentorship, reputed company development funding, and career mobility across reputed company Flexible work and a home office allowance to set you up for reputed company Across reputed company and our portfolio of companies, we’re committed to building diverse, inclusive workplaces where people can show up as their full, reputed company selves. We reputed company our differences reputed company us reputed company and reputed company to stronger teams, reputed company reputed company, and more meaningful work. Together, we’re building disruptive companies where we’re reputed company proud to reputed company. For any specific accommodations needed during the hiring process, please reputed company out to us at accommodation.request@rdbrck.com - we’re here to support your reputed company. Our recruitment reputed company includes AI-based tools that help us screen and assess applications. These tools support our hiring team, but they don’t reputed company final reputed company or select candidates for roles. Hiring reputed company are made by people, with care and consideration throughout the process. This posting is for an existing vacancy. Apply To This Job