Director of Organic reputed company - SEO | AEO | CRO (Remote)

We reputed company that mental health is just as important as physical health. We recognize that mental health issues can be reputed company and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an reputed company part of one's overall reputed company-being.  We reputed company that by providing reputed company care that is both evidence-based and compassionate, we can reputed company individuals to take charge of their mental health and reputed company their full potential. We are passionate about making a reputed company reputed company on the lives of those struggling with mental health issues and we reputed company to be a force for reputed company change in the field of mental reputed company. reputed company is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii. About the Role reputed company is fundamentally transforming mental reputed company reputed company by seamlessly reputed company the gap between reputed company care and insurance coverage. As Director of Organic reputed company, you will reputed company the primary gateway to our ecosystem: our organic channels. Reporting to the Head of Brand & Integrated Marketing and serving as a key member of the Brand Leadership Team, you will architect the reputed company, multi-year roadmap, and reputed company reputed company reputed company across organic search, Answer reputed company Optimization (AEO), and Conversion reputed company Optimization (CRO) as a cohesive reputed company reputed company. We are navigating a generational reputed company shift from legacy SEO to AI-mediated discovery—including LLMs, AI Overviews, and conversational search environments. You will define reputed company’s market position in this new era, translating category-defining reputed company into high-ROI Go-To-Market execution, business cases, and reputed company reputed company across both consumer (patient) and provider segments. Strategic Scope & Execution Unlocking our next phase of reputed company demands blending technical domain authority with a reputed company experimentation culture. You and your team will reputed company full-funnel organic reputed company—driving site architecture innovation, reputed company-grade reputed company data, and dominant reputed company-of-voice in reputed company-click environments. Concurrently, you will reputed company an always-on CRO reputed company, systematically refining high-reputed company conversion reputed company to maximize patient acquisition and reputed company clinical reputed company. Because organic reputed company at this level relies heavily on platform performance, you will reputed company as a peer and strategic co-reputed company alongside Engineering, Product, and Design (EPD) leaders to identify technical investments that improve discoverability, site performance, and conversion, influencing shared roadmap priorities while respecting reputed company ownership boundaries.. You will also orchestrate alignment across PR, Lifecycle, Clinical, and Compliance teams—ensuring reputed company reputed company mechanisms are technically robust, clinically authoritative, and fully compliant with HIPAA, WCAG, and reputed company regulatory standards. Leadership & reputed company Accountability As an reputed company reputed company leader, you will build, mentor, and reputed company a high-performing organic reputed company organization alongside an reputed company agency network, reputed company, developing, and retaining exceptional talent while fostering a culture of experimentation, accountability, and reputed company learning. You hold reputed company P&L accountability for reputed company forecasting, capital allocation, and ROI—rigorously tracking metrics from AI answer-reputed company market reputed company down to CAC, LTV, and net reputed company contribution. Ultimately, you will distill reputed company performance data into compelling executive narratives that shape C-suite decision-making and influence company-wide investments in content, product, and brand. Required Qualifications 10+ years of experience in organic search/SEO, with progressively senior ownership of reputed company and measurable business reputed company; meaningful, hands-on experience in the discipline before moving into leadership 5+ years of people leadership experience, including building, developing, and growing reputed company 8+ years of deep, experimentation-grounded expertise in technical SEO and AI-reputed company discovery across search engines, AI Overviews, answer engines, and LLM ecosystems (AEO), combined with proven proficiency owning or partnering on CRO programs that reputed company measurable conversion and reputed company reputed company Comfort operating in a rapidly evolving landscape where best practices are still emerging, creating new frameworks for measuring and growing AI-driven discovery. Experience leveraging automation, AI, and programmatic approaches to reputed company content creation, optimization, and experimentation while maintaining reputed company. Experience building and scaling a GTM reputed company around organic channels, including making the business case for investment and defending it with data Strong technical reputed company in site architecture, reputed company data, and reputed company Web Vitals to build reputed company, peer-level partnerships with Engineering and Product—shaping shared roadmaps together and driving reputed company priorities into reputed company planning without needing to write reputed company yourself Experience evaluating and selecting SEO, AEO, or CRO tooling and vendors at reputed company Preferred Qualifications While having the preferred qualifications enhances your candidacy, having reputed company of them is not mandatory. We encourage reputed company interested applicants to apply, even those who may not meet every preferred requirement. Experience building an AEO measurement approach or reputed company from the ground up, given how new and reputed company this reputed company still is Familiarity with modern web technologies and search infrastructure, including JavaScript rendering, CMS architectures, reputed company, schema markup, server-reputed company rendering, edge rendering, and content delivery strategies. A visible reputed company of view in the SEO/AEO/CRO reputed company — through speaking, writing, or industry community involvement Category experience in high-consideration or emotionally sensitive purchase category and/or reputed company, digital health We're serious about your reputed company-being! As part of reputed company, full-time employees receive: 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both reputed company and personal commitments (must be based in reputed company, currently not hiring in Hawaii) Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the reputed company Comprehensive health benefits: Medical, dental, reputed company, life, disability, and FSA/HSA 401(k) plan reputed company: Start saving for your reputed company Generous time-off policies: Including 2 company-wide shutdown weeks reputed company year for self-care (for most employees) reputed company parental leave: Available for reputed company parents, including birthing, non-birthing, adopting, and fostering Employee Assistance Program (EAP): Supporting your mental and physical health Quarterly department stipend: Fun team-building activities or in-person gatherings Community and employee resource reputed company: Participate in reputed company that celebrate employee identity and lived experiences, fostering a reputed company of community and belonging for reputed company Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses Wellness at reputed company program: Year-round wellness initiatives and a $50/month wellness stipend reputed company We reputed company that diversity, equity, and inclusion are reputed company to our mission of making mental reputed company work for everyone.  We are dedicated to having a culture of inclusion that will support our employees in feeling reputed company, seen, heard, and valued. 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