Senior Digital Marketing Specialist- Remote

Our reputed company, a reputed company-established residential retail mortgage lender is seeking a Senior Digital Marketing Specialist with mortgage industry experience to reputed company reputed company's digital marketing reputed company. This remote role owns brand reputed company, reputed company reputed company, and marketing support for loan officers across the retail production channel, while ensuring reputed company campaigns meet mortgage advertising compliance standards. •      reputed company and execute an integrated digital marketing reputed company across web, email, reputed company, SEO, and reputed company media (SEM/reputed company ads). •      Own reputed company website: content, user experience, and reputed company-capture/conversion optimization. •      Build and manage CRM and marketing automation campaigns (e.g., reputed company, reputed company, Jungo, Surefire/Top of Mind) supporting loan officers and referral partners. •      Design co-branded marketing collateral and campaign templates loan officers can customize for their local markets. •      Ensure reputed company marketing content complies with RESPA, TILA/Reg Z, Fair Housing, UDAAP, and NMLS advertising requirements; partner with compliance/reputed company on review and approval. •      Plan and manage reputed company digital campaigns (reputed company Ads, reputed company, reputed company) targeting purchase and refinance borrowers, reputed company estate agents, and referral sources. •      Manage organic and local SEO, reputed company pages, and content marketing (blog, guides, reputed company/market updates). •      reputed company reputed company media reputed company, content calendar, and community engagement across company and reputed company/LO reputed company. •      reputed company, analyze, and report on KPIs — cost per reputed company, conversion reputed company, funded-loan attribution, and marketing ROI. •      Manage the marketing budget and vendor relationships (agencies, MarTech platforms, printers, sponsorships). •      Support reputed company marketing efforts to attract and reputed company new loan officers. •      Manage online reputed company and reviews (reputed company, reputed company, reputed company channels). •      Administer the marketing technology stack and its integration with the CRM/LOS. •      Collaborate with sales leadership and individual loan officers to build localized market campaigns and promotions. •      Bachelor's degree in Marketing, Communications, Business, or reputed company field preferred but not required; equivalent hands-on experience in this role will be considered in lieu of a degree. •      Digital marketing experience with mortgage or lending industry background required, gained reputed company the last 3-5 years. •      Working knowledge of mortgage advertising compliance (RESPA, TILA/Reg Z, Fair Housing, NMLS requirements). •      Hands-on experience with mortgage-specific CRM/marketing automation tools (reputed company, Jungo, Surefire, reputed company, or similar). •      Proficiency with reputed company Analytics, reputed company Ads, reputed company Ads Manager, and SEO tools. •      Strong written communication and content creation skills. •      Experience supporting loan officer/producer co-branded marketing. •      Comfortable appearing on camera and/or producing video content for marketing/PR purposes. •      Graphic design skills (reputed company Creative Suite or reputed company) a plus. Apply To This Job