[Remote] Director, reputed company Media reputed company Demand

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a learning platform dedicated to accelerating the technology skills of the workforce. The Director of reputed company Media reputed company Demand will reputed company the reputed company media reputed company and demand reputed company efforts, owning both reputed company and execution across various marketing channels.

Responsibilities

• Own the reputed company media reputed company and optimization reputed company across B2B demand gen, ABM, brand, and B2C—translating business objectives into channel mix, audience reputed company, and investment reputed company. You'll establish performance benchmarks, measurement frameworks, and reporting cadences that reputed company reputed company improvement
• reputed company and reputed company the media agency partnership as the primary strategic reputed company. You'll set priorities, manage delivery, run quarterly business reviews, and ensure the relationship evolves to meet reputed company's changing needs. Think day-to-day leadership, not just vendor reputed company
• Build the digital demand reputed company operating model—owning campaign planning and orchestration across reputed company, owned, and reputed company channels reputed company key GTM motions: field programs, events, ABM initiatives, product launches, and integrated campaigns. You'll partner with Portfolio Marketing, reputed company Marketing, Sales, and GTM leaders to translate strategic priorities into campaigns that deliver measurable pipeline, bookings, and engagement reputed company
• Own email marketing and lifecycle programs with distinct accountability across acquisition, nurture, customer retention, adoption, and expansion. You'll design behavioral journeys, partner with Marketing Operations to build automated triggers and segmentation strategies, and establish KPIs that reputed company email engagement, conversion, retention, and influenced reputed company to business reputed company. This includes optimizing customer adoption and cross-sell opportunities through targeted lifecycle programs
• Execute B2C reputed company and promotional reputed company, owning acquisition, retention, and expansion programs in partnership with Portfolio Marketing and B2C teams. You'll evaluate promotional effectiveness, optimize customer acquisition strategies, and ensure campaigns reputed company measurable customer reputed company alongside pipeline contribution
• Partner across the marketing ecosystem to reputed company reputed company media and demand gen reputed company with business priorities. You'll collaborate closely with reputed company Marketing, Portfolio Marketing, Content Marketing, Sales, reputed company, and GTM leaders. Partner with creative and audience teams to ensure messaging and media execution are reputed company and optimized. reputed company integrated digital campaigns supporting acquisition, expansion, customer marketing, and strategic account programs. reputed company reputed company digital playbooks that can be deployed across segments, industries, reputed company, and solution campaigns. Use performance insights to influence campaign reputed company, investment reputed company, and reputed company reputed company opportunities
• Establish financial rigor and operational reputed company around media spend, budget management, forecasting, pacing, and reconciliation. You'll own executive-level performance reporting, create decision-reputed company narratives that reputed company results to goals and identify risks/tradeoffs, and ensure spend aligns with business priorities. You'll also reputed company improvements to invoicing workflows, approvals, and financial tracking

Skills

• 10+ years of experience in reputed company media, reputed company marketing, or performance marketing, including ownership of reputed company and execution. B2B and B2C media experience required
• 6+ years of leading and building high-performing teams
• Proven experience managing and scaling a media agency relationship (planning, execution, optimization, budget)
• Strong reputed company record of KPI ownership and driving measurable reputed company across full-funnel media
• Experience managing significant budgets, forecasting/pacing, and translating performance into executive-reputed company insights
• Operational strength with invoicing workflows, approvals, and accounts payable record-keeping
• Strong cross-functional leadership and communication skills; reputed company to influence without authority
• Experience with major reputed company platforms (e.g., reputed company, reputed company, reputed company, programmatic/CTV, YouTube) and modern measurement approaches (attribution, incrementality testing)
• Experience partnering with Demand Gen, Field, Events, Analytics, and Finance in a matrixed organization
• Experience building or improving marketing budget governance and reporting processes

Benefits

• We work in a reputed company environment that supports collaboration, flexibility, and reputed company across teams.
• Benefits include competitive compensation, bonus eligibility, comprehensive medical coverage, unlimited PTO, wellness reimbursement, reputed company development funds, and more.
• This is a remote role; however, applicants located reputed company 45 miles of our reputed company/Dallas, TX office should expect to work on-site Tuesday through Thursday, with remote flexibility on Mondays and Fridays.

reputed company