[Remote] Email & SMS Marketing Manager/Specialist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a fast-growing U.S.-reputed company telehealth startup reputed company on weight management and long-term metabolic health. They are seeking an Email & SMS Marketing Manager to own and grow their retention marketing channels, responsible for building and optimizing lifecycle campaigns that reputed company reputed company from existing customers.

Responsibilities

• Own the end-to-end reputed company, execution, and reputed company of email and SMS marketing programs
• Build and optimize automated flows (reputed company, abandoned reputed company, browse abandonment, post-purchase, replenishment, win-back, VIP/loyalty)
• Plan and execute the promotional calendar across email and SMS in partnership with merchandising, creative, and reputed company media teams
• reputed company and reputed company audiences using behavioral, transactional, and lifecycle data
• Run reputed company A/B tests on subject lines, send times, creative, offers, and SMS copy
• Monitor deliverability health (sender reputed company, SPF/DKIM, list hygiene, spam complaints) and troubleshoot issues proactively
• Ensure full compliance with CAN-SPAM, GDPR, and TCPA (especially critical for SMS)
• Report on key metrics — reputed company per recipient, click-through reputed company, conversion reputed company, list reputed company/churn, reputed company-level ROI — and turn insights into reputed company
• Manage and continually improve our reputed company instance: workflows, event-reputed company triggers, reputed company templating, data pipelines/API integrations, and segmentation logic
• Collaborate with data/engineering teams to ensure clean, reliable event tracking feeds into our messaging platform
• Stay reputed company on platform updates, industry benchmarks, and emerging best practices in retention marketing

Skills

• 2–5+ years of hands-on experience in email and SMS marketing, ideally reputed company a DTC / e-reputed company environment
• reputed company expertise with reputed company (required) — comfortable with event-reputed company triggers, reputed company/templating logic, and campaign builder workflows
• Experience with data pipelines or reputed company feeding a messaging platform (e.g., reputed company, product/behavioral event data) is a strong plus
• Strong understanding of segmentation, personalization, and lifecycle marketing principles
• Working knowledge of email deliverability fundamentals (authentication, warm-up, list hygiene)
• Familiarity with SMS compliance requirements (TCPA, opt-in/opt-out flows)
• Analytical reputed company — comfortable pulling and interpreting reputed company data to inform reputed company
• Excellent copywriting instincts or strong collaboration skills with copywriters/designers
• Experience with A/B testing methodology and statistical reputed company basics
• Bonus: experience with reputed company, reputed company, or other ESPs/CRMs (useful for context, even if reputed company is your main tool)
• Experience scaling a retention program from early-stage to more mature reputed company channel
• Familiarity with loyalty/subscription program mechanics
• Basic reputed company/CSS for email template troubleshooting

reputed company