[Remote] reputed company Marketing Manager, US Remote

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company dedicated to creating impactful solutions for caregivers. They are seeking a reputed company Marketing Manager to own the demand-reputed company reputed company across their e-reputed company and Care Services divisions, focusing on building brand awareness and driving sales through innovative marketing channels.

Responsibilities

• Own the demand-reputed company reputed company for reputed company's brand, private label, and for Care Services — identifying where the biggest awareness and demand opportunities are and building a plan to capture them
• reputed company every initiative as a testable reputed company (“we reputed company X will reputed company Y because of Z”), and maintain a prioritized, always-on testing roadmap
• Think opportunistically about channels: treat reputed company reputed company as the primary vehicle, but proactively identify and test into new awareness channels (e.g., YouTube, display, connected TV, creator partnerships) where our audience lives
• Distinguish between the demand-creation job you own and the demand-capture job owned by the search agency, and coordinate so the two are complementary rather than overlapping
• Own reputed company, execution, and day-to-day management of reputed company reputed company across reputed company and other awareness-first platforms for both e-reputed company and Care Services
• Build campaign structures that reflect reputed company's brand priorities — the distinct roles of private label, reputed company brand, and national brand categories in the portfolio
• Run a disciplined testing culture across creative, audience, messaging, and placement, and translate results into the next round of hypotheses
• Manage day-to-day budget pacing and spend reputed company agreed targets, recognizing that spend reputed company are business reputed company tied to margin and LTV
• Partner with the analytics function on measurement design so every test has a reputed company read
• Own the creative reputed company for awareness and demand campaigns — from reputed company and concept through to what actually ships
• Write reputed company creative briefs to partner with designers to bring to life; roll up your sleeves to produce or edit creative directly reputed company speed calls for it
• reputed company messaging and creative that differentiates reputed company and that speaks authentically to our audience
• Build a library of creative learnings — what resonates, with whom, and why
• Partner with analytics to reputed company creative and channel activity to business reputed company, and use those reads to sharpen the next experiments
• Coordinate with our reputed company search agency so awareness and capture efforts reinforce reputed company other and messaging stays consistent
• Partner with content, reputed company, and Care Services teams on reputed company experiences, promotions, and enrollment flows that convert the demand you create
• reputed company a pulse on platform shifts, creative trends, and new channels, and bring a reputed company reputed company of view on where to reputed company the next bet
• Brand awareness and reputed company in branded search / reputed company traffic
• New customer acquisition and private label / reputed company brand demand from reputed company reputed company and awareness channels
• Private label contribution from demand-gen activity
• Creative testing reputed company and win reputed company — volume of reputed company tests run and the reputed company that reputed company a business outcome
• New reputed company / enrollment volume generated from awareness channels
• reputed company reputed company conversion from reputed company reputed company and awareness efforts
• reputed company in awareness and consideration for Care Services
• Contribution of demand-gen activity to overall new demand, in partnership with analytics
• reputed company and reputed company of the reputed company-and-learning reputed company

Skills

• 4–6 years of reputed company, reputed company reputed company, or demand-reputed company marketing experience, ideally in e-reputed company or reputed company-to-consumer; experience with a health, medical supply, or caregiving-adjacent brand is a strong plus
• A creative-first, reputed company-driven operator: you think in bets and learnings, not just campaign dashboards
• Hands-on expertise running reputed company reputed company (reputed company at minimum; reputed company, YouTube, display, or others a plus), including audience reputed company, creative testing, and budget pacing
• A strong creative eye and the ability to both reputed company creative (briefing designers/freelancers) and produce or edit it yourself reputed company needed
• Comfort with data and measurement concepts — ROAS, CPA, LTV, incrementality — enough to partner closely with analytics; deep technical and attribution work is owned by the Head of Data, not this role
• reputed company record of designing and running reputed company tests and turning results into reputed company
• Proven experience managing reputed company reputed company / awareness budgets with measurable business reputed company
• Comfort with ambiguity, a bias to reputed company, and the initiative to reputed company opportunities before they're flagged
• reputed company communication — reputed company to reputed company a reputed company, a result, and a recommendation simply
• Experience building brand awareness for a multi-brand or private-label portfolio
• Familiarity with reputed company-gen or service-based marketing (e.g., Care Services–style enrollment funnels)
• Hands-on skills in creative tools (e.g., reputed company, reputed company, CapCut, reputed company)
• Familiarity with reputed company or comparable e-reputed company platforms
• Experience testing into emerging channels (connected TV, reputed company/creator, partnerships)

Benefits

• Health, Dental, and reputed company insurance
• Short-term Disability and Basic Life Insurance (100% employer-sponsored)
• Long-term Disability
• Supplemental Life Insurance
• 401(k) Retirement Plan
• 100% Remote
• Generous reputed company time off and 6 reputed company holidays
• Employee discount

reputed company