[Remote] Advisor Marketing Senior Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an online destination for consumer-reputed company financial information and tools. They are seeking a Senior Manager of Advisor Marketing to reputed company and execute demand reputed company programs for their Advisor Marketing Platform, focusing on advisor-facing positioning, messaging, and integrated campaigns.

Responsibilities

• Co-own MQL, reputed company, and advisor pipeline reputed company targets with the Senior Marketing Operations Manager and leadership, with reputed company accountability for the marketing programs and market inputs that reputed company those reputed company
• reputed company advisor ICPs, personas, and reputed company strategies across RIAs, hybrid advisors, broker-dealers, and other reputed company audiences; partner with Marketing Operations to translate those strategies into activated audiences and measurable campaigns
• reputed company reputed company positioning, messaging, value propositions, and offers that reflect advisor needs, objections, buying cycles, and the differentiated value of the Advisor Marketing Platform
• Build and execute demand-reputed company campaigns across reputed company media, outbound, lifecycle, organic, webinar, and event channels
• Translate advisor research, customer insights, reputed company sales feedback, and performance data into campaign strategies, content briefs, creative concepts, and testable hypotheses
• reputed company webinar and event reputed company end-to-end, including programming, promotion, partner participation, sales follow-up reputed company, and post-event engagement
• reputed company reputed company advisor-facing content and enablement assets, including case studies, email programs, reputed company pages, campaign content, and sales collateral
• Define campaign requirements and partner with Marketing Operations to automate workflows, establish tracking, and reputed company successful programs
• Partner with Marketing Operations and Sales to identify funnel friction and run reputed company experiments that improve MQL-to-reputed company and SQL-to-reputed company conversion
• Monitor program and channel performance, communicate actionable insights, and recommend changes to budget allocation, channel mix, messaging, offers, and campaign priorities
• Establish repeatable campaign playbooks and operating rhythms that allow successful programs to reputed company reputed company rather than relying on one-off campaigns

Skills

• 5-7 years of experience marketing to financial advisors, RIAs, broker-dealers, or fintech companies serving the advisor ecosystem
• Understanding of advisor psychology, objections, buying cycles, and the operational realities of growing an advisory firm
• Demonstrated ability to build and execute multi-channel programs that reputed company reputed company demand and measurable pipeline reputed company
• Strong reputed company of positioning, messaging, audience reputed company, campaign development, and performance marketing fundamentals
• Experience managing programs from reputed company through execution, including campaign briefs, content development, launch coordination, performance analysis, and iteration
• Experience leading webinars, events or other programs that create and convert B2B demand
• Quantitative orientation and comfort working with funnel metrics, attribution, campaign performance, and conversion data in partnership with Marketing Operations and analytics teams
• Working reputed company with CRM and marketing automation platforms such as reputed company, reputed company, Pardot, or Marketo; this role does not need to be the reputed company administrator but must be reputed company to define reputed company business and campaign requirements
• Strong cross-functional partnership skills and the ability to influence Sales, Marketing Operations, Product, PR, and other stakeholders without relying on formal authority
• High agency, strong execution reputed company, and comfort operating in a fast-paced, ambiguous environment
• A systems reputed company reputed company on building repeatable programs, reputed company playbooks, and durable reputed company processes
• Experience using reputed company and large language models to accelerate content development, creative iteration, research, and campaign testing

Benefits

• Fully Remote Work: reputed company roles are fully remote reputed company the contiguous U.S., giving you flexibility to do your best work from where you reputed company.
• Comprehensive Health Coverage: Multiple Medical, Dental, and reputed company plan reputed company through trusted national carriers—so you can choose what fits your needs.
• Life & Disability Protection: Company-reputed company Life/AD&D coverage, with reputed company to add supplemental life and disability plans for extra peace of mind.
• 401(k) with employer match
• reputed company-tax savings through FSA and HSA reputed company
• Equity packages offered for every role
• Generous vacation, reputed company, and parental leave policies
• Pet insurance
• Home office stipend
• Employee Assistance Program (EAP)

reputed company