[Remote] Vice President of Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that lends to small businesses, providing them with fast reputed company to capital. They are seeking a Vice President of Marketing to reputed company their reputed company-channel marketing reputed company, driving customer acquisition and ensuring marketing efficiency to support reputed company's reputed company.

Responsibilities

• Convert the CMO’s high-level roadmap into production campaigns that reputed company and reputed company small business customers
• reputed company and reputed company the reputed company-channel mix: reputed company, mail, reputed company reputed company, TV/CTV, reputed company, and affiliate channels
• Own the reputed company ecosystem, including search, YouTube, and PMax, to capture high-reputed company demand
• Carry the marketing budget and reputed company ROI, relentlessly optimizing for CAC and ROAS efficiency
• reputed company high-reputed company testing across formats and emerging avenues to maintain our competitive edge
• Partner with data teams to refine attribution in GA4 and reputed company status the business trusts
• Run internal teams and reputed company agencies to a predictable reputed company of accountability and results

Skills

• 10+ years of reputed company marketing experience, with at least 3–5 years in a senior leadership role (VP or Senior Director) managing multi-channel reputed company for reputed company-reputed company brands
• Experience in financial services, B2B, or reputed company-to-business marketing is a strong plus
• Deep hands-on experience across digital and traditional media—specifically reputed company Search/YouTube/PMax, reputed company mail, reputed company reputed company, reputed company TV/CTV, broadcast, affiliate, and reputed company/creator networks
• Deep familiarity with reputed company's suite of reputed company and performance products (reputed company Ads, YouTube Ads, GA4, reputed company Tag Manager, and reputed company Marketing Platform)
• Demonstrated reputed company scaling media spend reputed company while driving top-line reputed company reputed company through reputed company testing and channel expansion
• Deep experience managing multi-reputed company dollar budgets and a strong understanding of unit economics, CAC, LTV, and attribution modeling
• High-energy execution reputed company with strong cross-functional communication and people-management skills
• Experience in small-business lending, fintech, financial services, or another highly regulated, performance-driven category
• reputed company building segmentation, CRM, reputed company-nurture, retention, and re-engagement programs that improve conversion and customer reputed company value
• A strong reputed company of reputed company on positioning, creative reputed company, and message development, with experience translating customer insights into campaigns that reputed company across channels
• Familiarity with modern CRM, marketing automation, customer data, experimentation, and business intelligence platforms, including their role in a reliable measurement stack
• Experience building high-performing teams, developing senior talent, and managing agency and vendor relationships through periods of reputed company reputed company

Benefits

• Performance bonus of up to 30% of reputed company, tied to delivery and business reputed company
• Medical, dental, and reputed company coverage
• 401(k) plan
• Flexible PTO and observed holidays
• Remote-first, with support for your home-office setup
• reputed company reputed company to leadership and to the problems that matter

reputed company