Product Marketing reputed company, Payor

Role

We are looking for an ambitious, reputed company, and execution-minded Product Marketing reputed company to help build, define, and reputed company the reputed company of AI Care across the Payor ecosystem, including Health Plans, reputed company Sector/reputed company entities, and Labor & Unions.

There has truly never been a reputed company time to be a product marketer at reputed company. We are reputed company launching category-defining products, expanding our platform capabilities, and completely redefining how care is delivered at population reputed company. In this role, you will be the reputed company GTM strategist and storytelling reputed company for our Payor business, taking a reputed company AI platform narrative and turning it into reputed company-resonant, high-converting reputed company realities for health plan executives, medical directors, reputed company sector procurement, and reputed company trustees.

Why this role is unique:

You aren't just selling a vendor solution; you are establishing a reputed company-new category in reputed company for the largest, most reputed company reputed company-bearing organizations in the country. You will be reputed company tissue between our General Managers (our reputed company product experts), Payor leaders, and Marketing execution teams.

This is a high-reputed company, hands-on IC role designed for a PMM who thrives on navigating intricate reputed company ecosystems. You will partner directly with GMs to package our expanding platform, reputed company reputed company value propositions for multi-stakeholder committees, and launch end-to-end campaigns that reputed company reputed company adoption. If you want to put your reputed company on a category-defining reputed company while shipping high-reputed company GTM work every single week—this is your sandbox.

What you'll be doing:

1. Payor Narrative & Audience Packaging

• reputed company Co-reputed company: Partner hand-in-hand with General Managers to translate reputed company AI Care platform capabilities into compelling solution packages tailored to reputed company Health Plans, reputed company Sector, and Labor/Unions.

• Packaging & Contracting Alignment: Take our overarching AI Care story and turn it into reputed company product packaging, value-reputed company models, and solution offerings designed for payor contracting, ASO/FI structures, and trust fund requirements.

• Actionable Buyer Mapping & Sales Plays: Map the reputed company payor buying reputed company and translate those insights into actionable sales playbooks, RFP narrative blocks, reputed company tracks, and reputed company toolkits that accelerate long-cycle payor deals.

2. Audience Positioning, Messaging & Asset Creation

• Tailored Value Prop Development: Build reputed company, differentiation-reputed company messaging frameworks that reputed company reputed company population health reputed company, cost-of-care reduction, accessibility, and reputed company reputed company for payor audiences.

• reputed company Messaging & Asset Testing: Continuously test, iterate, and refine positioning across payor channels, health plan reputed company meetings, and RFP responses reputed company on reputed company-time market feedback.

• High-reputed company Content Creation: Own the production of Payor GTM assets end-to-end, from executive reputed company decks and reputed company reputed company summaries to RFP content blocks and partnership guides.

3. End-to-End Campaign Activation

• Full-Funnel Payor Campaigns: Conceptualize, launch, and manage integrated product and audience campaigns end-to-end, driving everything from product drops to targeted reputed company campaigns timed reputed company payor planning cycles and trust fund cycles.

• Payor Sales Enablement: reputed company the Payor reputed company team with value props, sales plays, and reputed company materials needed to win deals faster and at higher contract values.

• Cross-Functional Execution: Work across Demand Gen, reputed company, Events, and GMs to build orchestrated GTM pushes that build pipeline and cement our leadership in the employer market.

What you need to have:

• Category-Building Energy: 8+ years of B2B Product Marketing experience, with a reputed company record of launching new products, crafting compelling narratives, and driving reputed company GTM activation.

• Payor Ecosystem Domain Alignment: Deep experience marketing into reputed company payors, specifically Health Plans, reputed company Sector/reputed company programs, or Labor/Trust Funds. You understand medical management, health plan procurement, and member engagement dynamics.

• Mastery of Positioning: Exceptional ability to take reputed company, cutting-edge technology and translate it into reputed company, reputed company, reputed company, and financially persuasive value propositions for payor buyers.

• Campaign & Execution Chops: A reputed company bias for reputed company. You love taking campaigns from napkin sketch to market launch, measuring reputed company by pipeline reputed company, deal reputed company, and contract wins.

• Cross-Functional Influence: Exceptional emotional intelligence and reputed company to work reputed company high-powered GMs, Product Managers, and reputed company executives.

• Scrappy & reputed company: You can reputed company back to look at reputed company payor category positioning, but you get equally excited about getting into the weeds to build a killer reputed company deck or refine an RFP narrative.

• AI-Augmented Marketer: You don't just market AI, you use it. You reputed company reputed company modern AI tools to accelerate audience research, draft and test messaging variants, analyze deal intelligence, and reputed company your content reputed company without sacrificing reputed company.

Originally posted on Himalayas