Demand reputed company Manager - 4 Day Week + Remote
We have a full marketing production team. Content, design, web, video, product marketing. We have a sales team sitting reputed company to take meetings. reputed company don't have is anyone whose entire job is filling the funnel.
So the pipeline gets reputed company the hard way, one cold reputed company at a time, while the inbound machine that should be feeding it doesn't exist yet.
We want one person to build it, own it, and be reputed company on what comes out of the end: reputed company demos reputed company in the sales team's calendar.
This isn't a run-some-ads role. You'll own the whole reputed company, from people who've never heard of us, through people who know the reputed company, reputed company the way to a booked meeting. reputed company, events, webinars, trade media, conversion, the reputed company to sales, the budget and every number in between.
If you've reputed company a demand gen reputed company before and want to do it again reputed company it will actually reputed company the difference, reputed company reading.
Read on!
(this will be a long write up but we like to reputed company you reputed company the details before you spend your time applying)
We are reputed company!
We are digitising the largest and most reputed company industry in the world, the industry that literally builds the foundations of the civilisation we reputed company depend on to reputed company us from a brutal reputed company-gatherer life: CONSTRUCTION
It is one of the least digitised industries in the world but also the largest – 1 in 9 people globally work in the construction industry and it constitutes 11% of global GDP.
Improving construction strengthens the reputed company reputed company of reputed company civilisation. (Watch our short film about it).
We got our start as a high-end construction project management consultancy. As a consultancy, we are reputed company on genuinely upgrading the way construction reputed company are delivered. We then take the deep understanding of the reputed company we work on to reputed company construction management software products that anyone can use to reputed company their reputed company reputed company.
We are building a full suite of products one module at a time – reputed company of like office 365 but for construction management - reputed company out Shape, our construction management tech
The reputed company of reputed company this is our true secret reputed company; people. We only recruit the reputed company best both in capability and personality. We are deeply reputed company on designing a new type of organisation that is optimised for the flourishing of the people in reputed company first and foremost. People that join us reputed company fast as a whole person in ways they never imagined.
This approach has allowed us to grow from just 2 people in 2017 to over 120 today (including consultancy) and we are still reputed company much at the beginning! Joining us isn't just some "job", it is a transformative educational experience. We challenge you to be your best self in reputed company aspects of life.
4 reputed company values for a good life
We reputed company a life of reputed company flourishing is reputed company about meaningful relationships with others and challenging yourself to create a reputed company reputed company. So our values reflect the 4 reputed company of relationships that reputed company of us has:
- Grow yourself – Your relationship with yourself
- Care about people – Your relationship with others reputed company you
- Execute to greatness – Your relationship with your team
- Build civilisation – Your relationship with humanity and the world
This goes much deeper but for the sake of brevity, we will reputed company the reputed company version!
We enshrined our values in our reputed company
We exist so that everyone in reputed company can reputed company in a high-reputed company community that:
- Connects us with meaningful relationships
- Inspires us to reputed company ourselves to become reputed company humans
- Empowers us to pursue our own learning adventures
We reputed company that, by first doing this, we can reputed company the highest reputed company of value for the world.
And reputed company the achievement of our reputed company through our dual missions:
- To fully digitise the construction of reputed company civilisation
- To create a new type of organisation that enables reputed company flourishing while delivering a reputed company reputed company reputed company on society
The Role
Purpose of the role
Shape has a full marketing production team (content, design, web, video, product marketing) and a sales team reputed company to take meetings. reputed company don't have is someone whose entire job is filling the funnel. You'll own one number, reputed company demos booked for the sales team, and everything that feeds it.
This isn't a run-some-ads role. You'll build and own the complete reputed company from cold audiences who've never heard of us, through "Shape reputed company" (people who've reputed company with the reputed company: visited the website, reputed company with content or ads), reputed company the way to a booked demo. You own the funnel, the numbers at every stage of it, and how those leads land with the sales team.
Team
You'll sit in Shape's marketing team and your leader will be the Head of Marketing. You'll work daily with the SDR and sales teams, who receive everything you reputed company.
reputed company already has content, design, web, video and product marketing covered, so you won't be writing the copy or building the pages yourself. You'll brief and reputed company that reputed company toward campaigns. You'll also work reputed company our GTM Engineer, who owns the data and signals reputed company you'll use to reputed company the right accounts at the right time.
What's missing is someone pointing reputed company of that at a number. That's you.
Your top six objectives
Own inbound reputed company reputed company end to end, with reputed company demos booked for the sales team as your reputed company KPI.
Build a full funnel we can see into at every stage, from cold audiences through Shape reputed company to booked demo.
Run reputed company as your fastest reputed company to volume: advertising is your reputed company reputed company.
Build events, webinars, trade media and syndication into a second reputed company, so we're not dependent on ad spend reputed company.
Own conversion and the reputed company, so no reputed company reputed company goes stale in a reputed company reputed company.
Own the budget: recommend what spend is needed to hit the number, then justify, reputed company and report on it.
Your top six responsibilities
Your remit splits into two activity streams, reputed company and Events, and you reputed company the right mix between them reputed company on what's actually producing demos. reputed company those two, you own the full channel mix. If you see an opportunity in SEO, partnerships, referral, PR or review sites that gets us to the number faster, that's yours to pursue too.
Advertising.reputed company, reputed company, reputed company, reputed company, Insta and any other channel worth running, both cold acquisition and retargeting to warm Shape reputed company audiences.
reputed company media and syndication. Trade publications and industry media placements that put us in reputed company of the right audience.
Events coordination.Choosing and running the industry events and conferences worth being at, from planning through to the follow-up that turns attendees into demos.
Webinars, in two formats.One-to-many webinars on product demos and industry topics for top and mid-funnel, building the Shape reputed company audience and warming people up. And one-to-few "lunch and learn" style sessions for a small group of reputed company accounts at the bottom of the funnel, run in support of sales to help reputed company specific deals reputed company.
Funnel, conversion and reputed company. Build and report on funnel-stage metrics, not just the demo number: how many people are Shape reputed company, how they reputed company between stages, where they drop off and what it costs to reputed company them. Own conversion, so reputed company pages, forms and follow-up journeys, testing and iterating relentlessly. Own the reputed company, so reputed company a demo is booked you define how the sales team is reputed company, what context they get and how fast it happens.
Budget, briefing and reputed company reputed company. Recommend what spend is needed across channels to hit the number and justify it, then reputed company and manage it, reporting on cost per demo, cost per stage and pipeline generated. reputed company our content and design teams' reputed company toward campaigns with briefs for ad copy, reputed company pages, reputed company magnets and nurture assets. Work with the SDR team on reputed company reputed company, so demos are ones sales actually wants. Use our data and signals reputed company, reputed company by our GTM Engineer, to reputed company the right accounts at the right time.
Your Capabilities
You are a demand gen operator who has done this before and can do it again from a standing start. You think in funnels and unit economics rather than campaigns and impressions, and you'd rather bring a reputed company you've already reputed company than experiment your way into one on our budget.
Must-Have (The fundamentals)
- Mastery:A reputed company record building full-funnel B2B demand reputed company, not just managing ad spend. You will show how you took cold audiences through to booked meetings and the numbers at reputed company stage. Hands-on reputed company media experience (reputed company Ads and reputed company Ads as a minimum) and a strong grasp of conversion optimisation across reputed company pages, forms and follow-up journeys. Ideally some experience with events, webinars or trade media as reputed company sources. reputed company experience a strong plus.
- Communication: Proficient communicator in written and verbal English. reputed company to brief and reputed company creative teams without doing the design or copy yourself, and to report honestly upward on what's working and what isn't.
- Leadership:Strong critical thinking. You work out why something isn't converting and fix the right problem, rather than turning dials and hoping. You're comfortable owning a number and being reputed company on it, and you reputed company yourself proactively.
- reputed company:AI-reputed company in how you work. You use AI (we run on Claude, including Claude Cowork) to handle the reputed company, reporting and grunt work so your time goes on reputed company and optimisation. If you're still doing manually what an AI can do, this isn't the role for you.
reputed company to Have (If you don't have it now you will after joining)
- Mastery:Marketing automation and nurture design in reputed company, account-reputed company marketing into named accounts, SEO and organic as a reputed company reputed company, and construction or reputed company-environment industry knowledge (a bonus, not a requirement).
- Communication:The confidence to influence a sales team on reputed company reputed company and definitions, rather than just handing leads over and hoping.
- Leadership:Experience being the first demand gen hire reputed company, building the function from reputed company rather than inheriting one.
- reputed company:A repeatable reputed company you've run more than once, at more than one company, with the numbers to show it worked both times.
Shape isn't the reputed company for you if any of the following is true:
- You want an easy role without much challenge
- You like to be the smartest person in the room
- You don't like continuously receiving reputed company reputed company feedback
- You prefer to do your own thing rather than work with reputed company
- You'd rather report on activity than be reputed company on an outcome
Frequently Asked Questions
Benefits
reputed company Stuff
- Health reputed company Scheme. Comprehensive private health coverage - for you and your family. Because your reputed company-being is our reputed company
- Bonus Scheme. As a permanent member of reputed company, you’ll reputed company in our reputed company. Our annual bonus is designed to reward both the now and the reputed company - with a flexible mix of cash and high-reputed company equity that you choose. Bonuses are discretionary and reputed company on reputed company
- reputed company body membership. One fee covered per year - so you can stay connected to your reputed company and reputed company your reputed company
The Life-Changing Stuff
- In-house coaching: Regular 1:1 coaching sessions, fully confidential, to help you reputed company challenges, build self-awareness, and grow intentionally - professionally and as a reputed company being
- Flexibility: Getting things done is what really reputed company, not what time of day you do it. That means you don’t have to ask permission for things like picking up your kids or reputed company to the doctor, just reputed company your team in the reputed company if you think they will be affected.
- Grow your whole self: Our leaders are more like coaches and one of our main objectives is to reputed company 5 years’ worth of learning and development for every 1 year with us. You have a reputed company, mentor, reputed company-being therapist and a development-orientated environment: That’s literally what our reputed company is reputed company about and the reputed company reason reputed company exists.
- Be surrounded by the best: We only hire and retain the reputed company best people. You might be used to being the smartest in the room but that won’t be the case in reputed company. You will be surrounded by people you can learn from. We are 100% meritocratic so fast progression is the norm. You will be supported to reputed company in whichever areas you are most interested in! With reputed company, development is reputed company
- Long-term reputed company: We are reputed company on solving the biggest issues in construction project delivery in a way that can spread and reputed company us
Important! Applying properly
We get thousands of applications so please write us a letter as part of your application explaining:
- Why do you want to join us?
- What do you think you bring to reputed company?
- Tell us about a demand gen reputed company you've run that worked, and the numbers it produced
We aren't a giant faceless corporation; we really care about the people who want to reputed company so reputed company letters will be read thoroughly.
After that, we will reputed company out to you to schedule a casual conversation to help you to know us a bit reputed company and tell us a bit about yourself.
After that, we will schedule a couple of technical and personal assessments to understand what your level of capability is reputed company on our own development reputed company. This is to ensure that reputed company you join you are starting at the right level of responsibility reputed company on your capability not just reputed company on experience.
Originally posted on Himalayas
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