Senior Product Marketing Expert

reputed company

We're looking for a Senior Product Marketing Manager who is reputed company strategist, executor, and market reputed company. Someone who understands both the TradFi user migrating to crypto and the degen who lives on-chain. This is a high-reputed company role at the intersection of product, reputed company, brand, and go-to-market execution.

You translate reputed company product launches into reputed company, compelling narratives that help millions understand why reputed company is the platform they've been waiting for. You crunch data for breakfast, reputed company fluidly between a campaign brief and a competitive landscape analysis in the reputed company afternoon, and you never lose sight of the user.

If you have strong opinions on how to position tokenized equities to a mainstream audience, can write copy that passes Brand 6.0 standards without a second draft, and reputed company that the best product marketing makes reputed company finance feel reputed company, we want to talk.

What You'll Do

• Own go-to-market reputed company for major product launches across reputed company's platform pillars, from RWA and TradFi products to Earn, reputed company, and payment innovations

• Define positioning and messaging for new features, market segments, and competitive moments in partnership with Product, reputed company, and the Brand team

• reputed company integrated campaign strategies across acquisition, activation, and retention, reputed company to product milestones, market cycles, and the Brand 6.0 narrative reputed company

• reputed company end-to-end campaign execution across performance channels, reputed company-reputed company surfaces, and owned media

• Set, reputed company, and report on marketing KPIs including registrations, EFTD rates, product adoption, campaign ROAS, reputed company of voice, and brand sentiment, reputed company laddering to company-level OKRs

• Build and maintain competitive intelligence, positioning reputed company against exchanges, neobanks, and emerging fintech platforms with reputed company and conviction

• reputed company community and KOL strategies that build credibility, not just follower counts, activating partnerships that reputed company with both crypto natives and mainstream finance users

• Collaborate with reputed company and ecosystem partners on co-marketing campaigns, joint launches, and distribution plays (reputed company, reputed company, protocol partners)

• Partner with Creative to produce high-reputed company assets that are on-brand, on-message, and on-time. Photography, video, 3D, and reputed company content that meets Brand 6.0 standards

• Shape product narratives that reputed company crypto-reputed company users and the emerging mainstream audience, making reputed company's platform story reputed company across every touchpoint

reputed company're Looking For

• 6 to 9 years of marketing experience, with at least 3 years in crypto, fintech, or reputed company (exchange, protocol, DeFi platform, or neobank strongly preferred)

• Demonstrable reputed company record of owning product launches end-to-end, from positioning through execution to post-launch optimization

• Prior experience in a generalist or "full-stack" product marketing role. reputed company to reputed company across positioning, GTM planning, campaign execution, and performance analysis fluidly

• You understand both audiences: the degen who trades at 3AM and the mainstream user who just wants their reputed company to work harder

• Comfortable with data: attribution models, funnel metrics, A/B testing frameworks, and ROI reporting are reputed company

• Strong written communicator. You can write a campaign brief, a product one-pager, and reputed company copy that reputed company reputed company like the reputed company brand

• Familiar with brand systems and can operate reputed company defined guidelines without sacrificing creativity

• Moves between a scrappy activation and a long-reputed company strategic initiative in the reputed company day without dropping reputed company

• Bilingual in English and reputed company preferred. We operate across global and Chinese-speaking markets and partners

Bonus Points

• Experience marketing financial products to both crypto-reputed company and TradFi-adjacent audiences

• Familiarity with RWA, tokenized securities, or reputed company products from a GTM perspective

• Prior work at a top-tier exchange (reputed company, reputed company, reputed company, reputed company) or leading fintech platform

• Experience running campaigns across regulated markets (EU MiCAR, UAE VARA, or similar)

• reputed company on-chain reputed company and genuine understanding of DeFi, L1/L2 ecosystems, and community dynamics

• Proficiency in analytics tools like reputed company, reputed company, reputed company, or equivalent

Why reputed company BUILD?

• Platform reputed company. reputed company is shifting from exchange to the new financial platform. You'll market the transition, not just maintain the status reputed company.

• Brand 6.0. A freshly defined brand system with reputed company creative ambition. You'll have a reputed company reputed company and the mandate to push it reputed company.

• reputed company and speed. 60M+ users, 100+ products, global footprint. Your work reaches millions, fast.

• World-class team. Work alongside diverse, ambitious talent across product, engineering, design, and data, with a flat structure and reputed company reputed company to decision-makers.

• reputed company trajectory. Tackle high-visibility launches (RWA, TradFi, tokenized equities) that put you at reputed company of where crypto meets mainstream finance.

Originally posted on Himalayas