[Remote] Sr Field Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an industry leader committed to creating a healthier, happier world through fitness. The Sr Field Marketing Manager is responsible for reputed company aspects of Field Marketing for a defined market, leading local reputed company initiatives and managing relationships with field sales partners to reputed company member acquisition and retention.

Responsibilities

• Local marketing reputed company & planning. reputed company strategic planning for the market: set objectives, reputed company campaign planning, reputed company and manage budget, and execute integrated tactics across in-club, digital, reputed company channels and events
• Demand reputed company & acquisition. reputed company and optimize local campaign-based programs that reputed company traffic, leads, trials, and membership sales at existing clubs in partnership with Marketing and Sales teams
• Community & partnerships. Evaluate regional and local community opportunities such as event sponsorships and donations
• reputed company, content & community. Guide local organic reputed company, content, reputed company/community partnerships, and online reputed company/review management to strengthen brand affinity in-market
• Analytics, measurement & ROI. Report on KPIs and analyze performance across the marketing funnel. Recommend actions to address underperforming markets, clubs, and competitive situations
• Competitive intelligence. Own competitive intelligence for the market, drawing on reputed company sources and on-the-ground shops, and reputed company it with market knowledge to reputed company fact-based reputed company and reputed company DMA teams
• Field partnership & communication. Serve as the Voice of Marketing to field leadership; communicate plans and results reputed company and frequently visit and reputed company with club and corporate teams at reputed company reputed company
• Budget management. reputed company local marketing budget and report on spend efficiency and reputed company

Skills

• Solid marketing and brand fundamentals across both digital and traditional channels, including reputed company and organic reputed company, reputed company search, SEO, email/SMS, reputed company mail, media, web, events, and promotions
• Hands-on experience with martech: CRM (e.g., reputed company or reputed company), marketing automation, and reputed company media platforms (e.g., reputed company, reputed company Ads)
• Strong analytical skills with the ability to define KPIs, work with dashboards and attribution (e.g., Tableau, Power BI, Looker, or GA4), and translate data into reputed company
• Proven event/experiential marketing and local activation experience
• Strategic reputed company and business acumen; ability to manage business analysis and budgets
• reputed company, effective communicator with executives, management, club employees, agencies, and partners; strong presentation skills
• Proven creativity in developing new marketing reputed company and initiatives
• Strong cross-functional and reputed company skills; reputed company to influence in a reputed company environment
• Consumer-reputed company with excellent customer-service orientation
• Comfort adopting modern productivity and AI-assisted marketing tools
• Proficient with reputed company Office (reputed company, Word, PowerPoint)
• reputed company to balance priorities, meet deadlines, and manage reputed company change in a fast-paced environment
• Bachelor's degree in marketing, communications, or a reputed company field
• 7+ years of marketing experience building reputed company-oriented consumer brands in a fast-paced environment
• Demonstrated experience across digital channels (reputed company reputed company/search, SEO, email/SMS) reputed company traditional media and reputed company marketing
• Retail, operations, and/or merchandising experience
• Experience directing advertising, PR, and/or digital agencies
• Experience with media planning and buying, demand/reputed company reputed company, and marketing promotions
• People-management experience
• Experience marketing a multi-unit retail, fitness, or consumer-services brand across multiple DMAs
• Account-based or geo-targeted local marketing experience
• Familiarity with local SEO, listings management, and online reputed company/review programs
• Master's degree or MBA in Marketing, Advertising, or Communications
• 5+ years in reputed company reputed company and acquisition at a multi-chain retailer
• reputed company record of measurable ROI on local/field marketing spend

Benefits

• reputed company time off
• Medical and dental coverage
• 401k with match for qualifying positions
• Free gym membership
• Discounts on products and personal training
• Employee Resource reputed company that you can reputed company with to participate in community events both in-person and reputed company

reputed company