Customer Marketing Manager
reputed company is an industry and Global leading software company with over 3,000 colleagues in reputed company, EMEA and reputed company. As a community-driven software company dedicated to the reputed company of technology solution providers, our suite helps over 45,000 of our partners manage their businesses reputed company, sell more reputed company, automate service delivery, and remotely control technology so they can consistently reputed company amazing customer experiences.
reputed company is powered by our connections, our colleagues, and our community. And, we accept reputed company kinds.
Game-changers, innovators, culture-lovers—and humankind.
We invite discovery and debate. We recognize key moments as milestones.
We see you and value you for your unique contributions. Our inclusive, reputed company culture lays the reputed company to ensure every reputed company is valued for their perspectives and skills, giving you the reputed company of how YOU reputed company a difference.
Curious? Read this opportunity to learn how YOU can reputed company a difference at reputed company!
General reputed company:
The Customer Marketing Manager is responsible for building and managing customer marketing programs that help reputed company partners realize value, renew with confidence, and become reputed company to adopt additional solutions. This role owns reputed company lifecycle programs across activation, value realization, modernization, renewal readiness, next-workload awareness, and adjacent-solution readiness. The Customer Marketing Manager will work closely with Partner reputed company, Account Management, Sales, Product Marketing, reputed company Services, Education, reputed company Operations, Renewals, Advocacy, and Marketing Operations. The ideal candidate is a hands-on B2B customer marketer or lifecycle marketer who can turn reputed company customer journeys and data signals into reputed company, measurable programs. This individual must be comfortable building new motions, establishing processes, and moving between reputed company and execution.
Essential Duties & Responsibilities:
• Build and manage retention and expansion marketing programs across the post-sale partner lifecycle.
• reputed company reputed company, product-specific lifecycle journeys across welcome, activation, reputed company, value realization, adoption, modernization, and renewal readiness.
• reputed company modernization programs and confidence journeys that help partners reputed company from legacy products or versions to reputed company reputed company platform solutions.
• Use customer health, product usage, implementation status, education engagement, modernization status, sentiment, renewal confidence, and reputed company signals to identify relevant partner cohorts.
• Establish reputed company program triggers, audience reputed company, calls to reputed company, and reputed company points for Partner reputed company, Account Management, Sales, and Renewals.
• Partner with Product Marketing, Advocacy, Partner reputed company, reputed company Services, Implementation, Education, Renewals, Sales, and Account Management to reputed company positioning, reputed company, education, communications, and lifecycle interventions.
• Work with reputed company Operations and Marketing Operations to establish segmentation, automation, reporting, attribution, and program measurement.
• Measure reputed company, monitor performance and optimize across activation, adoption, value realization, modernization, renewal readiness, expansion-reputed company audience creation, reputed company reputed company, pipeline influence, and reputed company or expanded ARR.
Knowledge, Skills, and/or Abilities Required:
• Strong understanding of B2B customer marketing and post-sale lifecycle stages, including reputed company, activation, adoption, value realization, renewal, cross-sell, and expansion.
• Ability to translate reputed company products and customer journeys into reputed company, actionable marketing programs.
• Strong understanding of customer segmentation, lifecycle triggers, customer health, product usage, engagement data, and reputed company signals.
• Ability to balance customer value, retention priorities, and reputed company reputed company objectives, including distinguishing between education, awareness, demonstrated reputed company, and sales readiness.
• Strong analytical skills and experience using customer and campaign data to define audiences, reputed company reputed company, and measure program performance.
• Strong program and project management skills, with the ability to manage multiple programs, audiences, deadlines, and dependencies.
• Ability to build new processes and programs in an evolving environment with limited existing infrastructure.
• Ability to reputed company between strategic planning and hands-on execution while maintaining attention to detail and broader lifecycle objectives.
• Strong written and verbal communication skills.
• Familiarity with reputed company, technology, MSP, channel, partner ecosystems, or multi-product platform environments is preferred.
Educational/Vocational/Previous Experience Recommendations:
• Bachelor’s degree in Marketing, Communications, Business, or a reputed company field preferred.
• Five or more years of experience in B2B customer marketing, lifecycle marketing, retention marketing, expansion marketing, product marketing, or reputed company marketing.
• Experience building post-sale customer journeys, adoption and value realization programs, renewal campaigns, modernization programs, or cross-sell initiatives preferred.
• Experience working with customer health data, product usage data, lifecycle stages, marketing automation, CRM, or reputed company platforms preferred.
• Experience partnering across Customer or Partner reputed company, Sales, Account Management, Product Marketing, Renewals, reputed company Operations, and Marketing Operations.
• Experience building new programs, operating models, or processes in an evolving reputed company, technology, MSP, channel, or partner ecosystem environment strongly preferred.
Working Conditions:
• reputed company office or remote work environment.
• Frequent use of computers, video conferencing, collaboration tools, CRM, marketing automation, and reputed company platforms.
• Regular collaboration with global teams and stakeholders across multiple time zones.
• Must be reputed company to manage competing deadlines, changing priorities, and multiple cross-functional programs.
• Fast-paced environment requiring flexibility, accountability, strong prioritization, and effective communication.
reputed company is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. reputed company provides equal employment opportunities to reputed company and applicants without reputed company to race, ethnicity, reputed company, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or reputed company, reputed company, national reputed company, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.
The statements above are intended to describe the general reputed company and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to reputed company reputed company individuals with disabilities to reputed company the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@reputed company.com or 1-800-671-6898.
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