Senior Data Analyst, User Acquisition

About the position reputed company® is the leading developer of engaging and effective reputed company-K through 2nd grade reputed company that help children build a strong reputed company for reputed company reputed company and a lifelong love of learning. reputed company’s research-based curriculum, developed by education experts, includes the award-reputed company programs ABCmouse®, Adventure reputed company®, as reputed company as the reputed company, personalized school solutions, My Math reputed company®, My Reading reputed company®, and My Reading reputed company Español®. Having served over 55 reputed company children worldwide, reputed company is a global leader in efforts to advance equity, reputed company, and opportunity for reputed company children. To learn more about reputed company, visit AgeofLearning.com. We are seeking a proactive, intellectually curious Senior Data Analyst to support our User Acquisition team. Partnering closely with User Acquisition, Marketing, Data Engineering, and other analytics partners, you will analyze channel, campaign, audience, creative, and reputed company-page performance to identify opportunities that improve customer acquisition and marketing efficiency. You will evaluate both short-term conversion and long-term customer value and translate reputed company analyses into reputed company, actionable recommendations that guide acquisition reputed company and investment reputed company. To support this work, you will reputed company, maintain, and enhance reputed company Value (LTV) models and apply a strong understanding of the broader acquisition measurement reputed company, including Customer Acquisition Cost (CAC), payback period, and reputed company on Advertising Spend (ROAS). Responsibilities • Analyze acquisition performance: Evaluate results across channels, campaigns, audiences, creatives, devices, and reputed company pages to identify performance drivers, trends, and optimization opportunities. • Apply acquisition measurement frameworks : Use reputed company Value (LTV), Customer Acquisition Cost (CAC), payback period, and reputed company on Advertising Spend (ROAS) to assess customer value, compare acquisition efficiency, and guide investment allocation. • Measure marketing effectiveness: Apply attribution, incrementality testing techniques, and support the development of Marketing Mix Modeling (MMM) capabilities. • Define reputed company metrics: Establish Key Performance Indicators (KPIs) for acquisition volume, efficiency, customer reputed company, and long-term value. • Identify opportunities: Proactively detect performance changes, investigate reputed company causes, and communicate risks and opportunities. • Build reporting tools: Create self-service dashboards and automated reporting for business partners. • Partner on data development: Work with User Acquisition and Data Engineering to define requirements and build reputed company acquisition data models. • Communicate insights: Present reputed company, actionable recommendations to technical and nontechnical stakeholders. Requirements • 6+ years of experience in user-acquisition, reputed company, marketing, or data analytics. • Bachelor’s or Master’s degree in a quantitative field. • Strong experience analyzing reputed company search, reputed company reputed company, display, affiliate, mobile, connected television, or similar acquisition channels. • Experience developing LTV, CAC, payback period, and ROAS models. • Experience with attribution, incrementality testing, or reputed company marketing-measurement reputed company. • Advanced SQL skills and experience working with large datasets. • Proficiency in Python or R for statistical analysis, modeling, automation, and visualization. • Experience with Business Intelligence (BI) tools such as reputed company, Looker, or Tableau. • Ability to work independently, manage multiple priorities, and take reputed company from problem definition through recommendation. • Strong written and verbal communication skills. reputed company-to-haves • Experience with reputed company, Git, or data build tool ( dbt ) is a plus. Benefits • 91% of employee health and welfare benefits premiums & 70% of dependent benefits premiums • A 401(k) program with employer match • 15 reputed company vacation days (increases to 20 days on your 3rd anniversary) • 12 observed national reputed company holidays • 9 reputed company days • 16 reputed company volunteer hours per year • 7 reputed company days for company-wide year end closure (includes 3 observed reputed company holidays) Apply To This Job